Marketing Lessons

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470900520
Total Pages : 196 pages
Book Rating : 4.29/5 ( download)

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Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Author : Leonard M. Lodish
Publisher : John Wiley & Sons
ISBN 13 : 0471040207
Total Pages : 289 pages
Book Rating : 4.00/5 ( download)

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Download or read book Entrepreneurial Marketing written by Leonard M. Lodish and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet

Author : Chris Murray
Publisher : Penguin
ISBN 13 : 9781591841050
Total Pages : 308 pages
Book Rating : 4.54/5 ( download)

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Download or read book The Marketing Gurus written by Chris Murray and published by Penguin. This book was released on 2006 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.

Author : Terry O'Reilly
Publisher : Knopf Canada
ISBN 13 : 0345810384
Total Pages : 267 pages
Book Rating : 4.80/5 ( download)

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Download or read book This I Know written by Terry O'Reilly and published by Knopf Canada. This book was released on 2017-02-28 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.

Author : Mainak Dhar
Publisher : John Wiley & Sons
ISBN 13 : 0470822295
Total Pages : 225 pages
Book Rating : 4.96/5 ( download)

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Download or read book Brand Management 101 written by Mainak Dhar and published by John Wiley & Sons. This book was released on 2007-05-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace

Author : William Cohen
Publisher : McGraw Hill Professional
ISBN 13 : 0071778632
Total Pages : 289 pages
Book Rating : 4.33/5 ( download)

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Download or read book Drucker on Marketing: Lessons from the World's Most Influential Business Thinker written by William Cohen and published by McGraw Hill Professional. This book was released on 2012-10-19 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER "Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Although he didn’t approach marketing with the same systematic rigor he reserved for management, Drucker addressed the topic in detail in his wellknown treatises on the roles of profitability and leadership, the importance of innovation, and the need to seize new opportunities. Drucker on Marketing is the first comprehensive look at the marketing wisdom of one of modern history's most influential business thinkers. A former student of Peter Drucker, William Cohen has sifted through Drucker's huge body of work, singled out his most salient ideas on marketing, and constructed them into a framework that not only outlines Drucker's marketing philosophy but provides practical advice on how to achieve marketing goals in today's business setting. The book is organized into five thematic sections: The Ascendancy of Marketing Innovation and Entrepreneurship Drucker's Marketing Strategy New Product and Service Introduction Drucker's Unique Marketing Insights For Drucker, profitability should not be the main focus of a business. The customer should be; the market should be. He didn't consider marketing as one of many tools to generate profits. Rather, he viewed marketing as the driving force of business, a philosophy for defining and capturing the most enriching customer opportunities. Providing unique insight into the mind of one of the twentieth century's greatest thinkers, Drucker on Marketing is an essential read for both marketing professionals and fans of Peter Drucker. Praise for Drucker on Marketing "Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells the difference between success and failure." -- Frances Hesselbein, President and CEO, The Frances Hesselbein Leadership Institute "It is my desire that those in positions of influence, especially executives, professors, and students, take Cohen's advice in this book to heart and help their organizations to help us all." -- Joseph A. Maciariello, Horton Professor of Management, The Drucker School of Management, and coauthor of The Drucker Difference "Drucker on Marketing reflects Bill Cohen's unique ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing] with the added touch of how to implement them in a dynamic and changing world." -- C. William Pollard, Chairman Emeritus, The ServiceMaster Company "Drucker said it best when he said that marketing and innovation are the most important business functions because they generate new customers. So, believe me, anything he said about marketing is worth reading. There's no better thinker." -- Jack Trout, global marketing expert, President, Trout & Partners Ltd., and bestselling coauthor of Positioning "Bill Cohen has synthesized and analyzed and brought to life the single subject that, in many respects, lies at the heart of all of Drucker's writing: how to create a customer. This is a major contribution." -- Rick Wartzman, Executive Director, The Drucker Institute, and columnist for Forbes.com

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470940840
Total Pages : 195 pages
Book Rating : 4.46/5 ( download)

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Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-05 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Author : Mary Kay Hunziger
Publisher : Speedy Publishing LLC
ISBN 13 : 1635017750
Total Pages : 286 pages
Book Rating : 4.55/5 ( download)

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Download or read book Craft Business Ideas: Zero Cost Marketing Lessons For Entrepreneurs written by Mary Kay Hunziger and published by Speedy Publishing LLC. This book was released on 2014-09-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a 2 In 1 box set compilation of 2 books: Book 1: Jewelry: Sell Your Jewelry Craft Design & Creativity Using Zero Cost Marketing Entrepreneur & Business Skills Book 2: Crafting Is Like you! Book 1: Would you like to discover how to turn your Craft Passion into Profit? Did you know this: according to an April 2011 article in Inc. magazine, the average Etsy seller makes just $785 a year. Heck, you can do much better! In From Passions To Profit Mary Kay Hunziger, a very passionate crafter and Etsy seller, is going to show you how you can do much better than the average Etsy craft seller! I love crafts to sell & if you are already a crafter and you make and sell craft, you will be able to double your own craft business profit after having discovered these amazing craft secret ingredients. If you are a beginner you will discover crafts to make and sell and how to get started with a truly profitable craft business from scratch. The program is going to cover the most exciting craft for cash ideas like "Selling Special Lights For Easy To Make Money", "How To Earn Money From A Very Unique Candle Creation", "Cute Teddy Bears With Customized Message Tags", and many more awesome and unique methods that you can simply copy & use for your own profitable crafts creating company. Grab this ultimate craft story compilation that includes 16 From Passion to Profit craft stories and discover the secrets of the craft elite. Each story will cover a different craft technique & you will be introduced to an expert that is going to tell his or her own from passion to profit story. Throughout the story, the elite crafter will reveal his secret craft ingredients so that you can take these ingredients and use it for your own passion-profit story! Book 2: "Crafting Is Like You" is an extremely fun, quick & easy to read little rhyming book about the amazing crafting Lifestyle. It is for everyone no matter if you are looking for information about crafting for beginners or

Author : Bradford C. Kirk
Publisher : McGraw-Hill Companies
ISBN 13 : 9780071403177
Total Pages : 243 pages
Book Rating : 4.75/5 ( download)

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Download or read book Lessons from a Chief Marketing Officer written by Bradford C. Kirk and published by McGraw-Hill Companies. This book was released on 2003 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work takes an inside look at the consumer packaged goods industry, and provides readers with advice on how to become not just market leaders but leaders committed to great marketing. It reveals the strategies top marketers use to capture and dominate their markets.

Author : Sam Hill
Publisher : Harper Collins
ISBN 13 : 0887309798
Total Pages : 308 pages
Book Rating : 4.93/5 ( download)

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Download or read book Radical Marketing written by Sam Hill and published by Harper Collins. This book was released on 2000-02-16 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing. In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture--growth and expansion--rather than short-term profits. And,despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.