Marketing Industrial Machines

Author : Industrial Systems Research
Publisher : Industrial Systems Research
ISBN 13 : 0906321719
Total Pages : 159 pages
Book Rating : 4.13/5 ( download)

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Download or read book Marketing Industrial Machines written by Industrial Systems Research and published by Industrial Systems Research. This book was released on 2019 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a survey and guide to key influences on selling, buying and growing markets for industrial machines with special reference to machine tools and robots. Using survey data from large corporate suppliers and users around the world, the study distinguishes five major general selling points of industrial machines: affordability, functionality, operability, reliability, and availability (or AFORA for short). Essentially, it finds saleability depends on the AFORA of particular machines, the marketing methods used, and the favourability of otherwise of general market-economic conditions. The study is for production engineering, R&D, project management and ICT and finance and sales and purchasing executives. Contents: Preface 1. Affordability as a selling point 2. Functionality as a selling point 3. Operability as a selling point 4. Reliability as a selling point 5. Availability as a selling point 6. Marketing methods and their effectiveness 7. Market-economic influences on sales 8. Summary and conclusions

Author : George Istrati
Publisher : Isa
ISBN 13 : 9781556171949
Total Pages : 217 pages
Book Rating : 4.43/5 ( download)

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Download or read book The Marketing of Process Equipment written by George Istrati and published by Isa. This book was released on 1989-01 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This marketing guide deals with machines that perform unit operations such as centrifuges, cookers, dryers, extruders, filters, grinders, mixers, vessels and sterilizers. The principles discussed are applicable to a wide range of products used in the chemical, food, plastic, pharmaceutical and many other industries. No index. Includes a short list of references. Annotation copyrighted by Book News, Inc., Portland, OR

Author : McGraw-Hill Book Company
Publisher :
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.13/5 ( download)

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Download or read book Industrial Marketing at Work written by McGraw-Hill Book Company and published by . This book was released on 1927 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : United States. Bureau of International Commerce
Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.94/5 ( download)

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Download or read book Italy's Machine Tools Industry and Market Potential for U.S. Specialized Machine Tools written by United States. Bureau of International Commerce and published by . This book was released on 1964 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Francis A. Babione
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.36/5 ( download)

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Download or read book Improving Efficiency in Marketing Industrial Equipment written by Francis A. Babione and published by . This book was released on 1956 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : United States. Bureau of the Census
Publisher :
ISBN 13 :
Total Pages : 756 pages
Book Rating : 4.75/5 ( download)

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Download or read book 1972 Census of Wholesale Trade written by United States. Bureau of the Census and published by . This book was released on 1976 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : PE Consulting Group
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.54/5 ( download)

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Download or read book A Handbook for Marketing Machinery written by PE Consulting Group and published by . This book was released on 1970 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : H. Robert Dodge
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.89/5 ( download)

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Download or read book Industrial Marketing written by H. Robert Dodge and published by McGraw-Hill Companies. This book was released on 1970 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Wilbur R. Hanawalt
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.72/5 ( download)

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Download or read book The Machine Tool Industry in Ohio written by Wilbur R. Hanawalt and published by . This book was released on 1940 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Nicholas Stacey
Publisher : Routledge
ISBN 13 : 1317649028
Total Pages : 440 pages
Book Rating : 4.21/5 ( download)

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Download or read book Industrial Marketing Research (RLE Marketing) written by Nicholas Stacey and published by Routledge. This book was released on 2014-09-15 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.