Marketing In The Third World

Author : G. Kindra
Publisher : Routledge
ISBN 13 : 1317646703
Total Pages : 276 pages
Book Rating : 4.09/5 ( download)

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Download or read book Marketing in Developing Countries (RLE Marketing) written by G. Kindra and published by Routledge. This book was released on 2014-09-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

Author : Denise Martha Johnson
Publisher : Psychology Press
ISBN 13 : 9781560248309
Total Pages : 148 pages
Book Rating : 4.00/5 ( download)

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Download or read book Marketing in the Third World written by Denise Martha Johnson and published by Psychology Press. This book was released on 1996 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Also described for the reader is the unique advertising practice in Papua New Guinea known as workabaut, in which a drama troupe travels from village to village and performs live commercials.

Author : G. S. Kindra
Publisher : Routledge
ISBN 13 : 131764669X
Total Pages : 245 pages
Book Rating : 4.93/5 ( download)

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Download or read book Marketing in Developing Countries (RLE Marketing) written by G. S. Kindra and published by Routledge. This book was released on 2014-09-25 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

Author : Hans van Trijp
Publisher : BRILL
ISBN 13 : 9086866999
Total Pages : 192 pages
Book Rating : 4.91/5 ( download)

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Download or read book Markets, marketing and developing countries written by Hans van Trijp and published by BRILL. This book was released on 2023-09-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.

Author : Gurprit S. Kindra
Publisher :
ISBN 13 : 9781315761992
Total Pages : 259 pages
Book Rating : 4.98/5 ( download)

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Download or read book Marketing in Developing Countries written by Gurprit S. Kindra and published by . This book was released on 2015 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : J. James
Publisher : Springer
ISBN 13 : 1349061093
Total Pages : 187 pages
Book Rating : 4.99/5 ( download)

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Download or read book Consumer Choice in the Third World written by J. James and published by Springer. This book was released on 1983-06-18 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : T. Scarlett Epstein
Publisher : Routledge
ISBN 13 : 100012424X
Total Pages : 211 pages
Book Rating : 4.48/5 ( download)

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Download or read book Urban Food Marketing and Third World Rural Development written by T. Scarlett Epstein and published by Routledge. This book was released on 2019-07-19 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1982. This book explores the nature of food marketing in Third World countries. Economic development invariably involves a transition from the traditional subsistence and/or barter economics to increasing participation in cash transactions. In many less developed countries this transition has been facilitated by enterprising middlemen, who provide the link between dispersed small satellite producers and urban buyers. In spite of these developments, producer-seller markets still operate in numerous countries, particularly the newly independent Pacific island states and large parts of Africa and Asia. This book examines the phenomenon of producer-seller markets, basing the study on the situation in New Guinea. The author then uses this data to construct theoretical propositions for the marketing of various food items and examines the producer-seller market, arguing that the lack of inter-regional economic interdependence is likely to promote secessional movements, particularly in states where two or more ethnic groups exist.

Author : John Cave Abbott
Publisher : Food & Agriculture Org.
ISBN 13 : 9789251014271
Total Pages : 260 pages
Book Rating : 4.72/5 ( download)

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Download or read book Marketing Improvement in the Developing World written by John Cave Abbott and published by Food & Agriculture Org.. This book was released on 1986 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : John A. Quelch
Publisher : John Wiley & Sons
ISBN 13 : 0787974390
Total Pages : 434 pages
Book Rating : 4.98/5 ( download)

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Download or read book The Global Market written by John A. Quelch and published by John Wiley & Sons. This book was released on 2004-05-18 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136584455
Total Pages : 344 pages
Book Rating : 4.59/5 ( download)

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Download or read book Market Evolution in Developing Countries written by Erdener Kaynak and published by Routledge. This book was released on 2012-10-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their presence in these markets today or lose the opportunity forever. Market Evolution in Developing Countries illustrates how these markets are likely to evolve as mass markets along the lines of advanced nations and examines conditions that affect this evolution. The author develops a model of market evolution based on a general overview of all evolving markets which is then applied and thoroughly discussed with reference to India, a burgeoning market of some 200 million people. Through a conceptual framework of market evolution, this groundbreaking book describes how markets at various stages of development offer different opportunities and thus require different strategies for success. Author Jain outlines strategic moves that American businesses may make to capitalize on such opportunities. He also covers information on policy initiatives developing countries themselves can take to help in the smooth evolution of their markets and specific steps leaders of these countries may take to enable greater growth in their markets. While Market Evolution in Developing Countries uses India as a case study, the strategies for doing business successfully there are equally relevant and easily adaptable for use in other developing countries. Some of the many topics addressed include India’s government and politics, corporate environment, international competitiveness, and changing market behavior, as well as U.S. direct investment in India, Indo-U.S. business relations, and political-legal differences between the U.S. and India. This informative guide also contains a brief historical overview of India, a profile of a middle-class Indian family, and a handy section of cultural tips and other advice for business persons traveling to India to help them cope with business negotiations there. In a readable style, this book provides comprehensive information for all business professionals interested in the vast opportunities available in many Third World countries. Market Evolution in Developing Countries is ideal for international business executives and consultants who wish to review opportunities in these countries and learn how to take advantage of them effectively. It is a basic resource on economic opportunities in developing countries.