Marketing In The Middle East

Author : Nehme Azoury
Publisher : Springer Nature
ISBN 13 : 3030459608
Total Pages : 199 pages
Book Rating : 4.04/5 ( download)

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Download or read book Business and Social Media in the Middle East written by Nehme Azoury and published by Springer Nature. This book was released on 2020-06-25 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.

Author : Giōrgos Vasileiou
Publisher :
ISBN 13 : 9780860101987
Total Pages : 158 pages
Book Rating : 4.83/5 ( download)

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Download or read book Marketing in the Middle East written by Giōrgos Vasileiou and published by . This book was released on 1980-01-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Said Baaghil
Publisher : iUniverse
ISBN 13 : 0595465935
Total Pages : 110 pages
Book Rating : 4.34/5 ( download)

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Download or read book Eccentric Marketing written by Said Baaghil and published by iUniverse. This book was released on 2007-12 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Eccentric Marketing, marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transforming the way products and services are marketed in the Middle East. Baaghil illustrates how modern-day CEOs of Middle Eastern corporations must radically alter their traditional marketing programs in order to survive the new global economy. Using real-world examples, Eccentric Marketing analyzes the marketing failures and successes of companies operating in the Middle East and makes a convincing argument about their vital need to implement consumer-based marketing. Baaghil also demonstrates how many common character faults of Middle Eastern CEOs can not only damage a brand, but ultimately lead to its complete demise. Eccentric Marketing details the current market reality for small- to medium-sized companies in the Middle East and explains why most of these companies fail when promoting their products in the Western world. Drawing from actual business cases in Saudi Arabia, Baaghil proves that companies must learn how to instill their brand permanently in the consumer consciousness in order to survive and thrive. Baaghil's visionary concepts for building and integrating a powerful brand make Eccentric Marketing the must-have marketing guide for leading-edge companies operating in the Middle East.

Author : Ilhem Allagui
Publisher : Routledge
ISBN 13 : 1000006956
Total Pages : 363 pages
Book Rating : 4.57/5 ( download)

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Download or read book Advertising in MENA Goes Digital written by Ilhem Allagui and published by Routledge. This book was released on 2019-03-29 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions. The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.

Author : Erdener Kaynak
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110852179
Total Pages : 296 pages
Book Rating : 4.72/5 ( download)

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Download or read book International Business in the Middle East written by Erdener Kaynak and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-10-16 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: 16.5 Within Western Countries -- 16.6 Between the Two Groups -- 16.7 Future Market Scenarios in the Middle East -- References -- The Editor -- The Authors -- Author Index -- Subject Index

Author : Kamal G. Darouni
Publisher :
ISBN 13 :
Total Pages : 590 pages
Book Rating : 4.83/5 ( download)

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Download or read book Advertising and Marketing Communications in the Middle East written by Kamal G. Darouni and published by . This book was released on 2002 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Eleanor Brantley Schwartz
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.42/5 ( download)

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Download or read book Marketing in the Middle East written by Eleanor Brantley Schwartz and published by . This book was released on 1977 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : M. Marinov
Publisher : Springer
ISBN 13 : 0230626289
Total Pages : 220 pages
Book Rating : 4.87/5 ( download)

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Download or read book Marketing in the Emerging Markets of Islamic Countries written by M. Marinov and published by Springer. This book was released on 2006-11-28 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

Author : Erin A. Snider
Publisher : Cambridge University Press
ISBN 13 : 1108952399
Total Pages : 249 pages
Book Rating : 4.92/5 ( download)

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Download or read book Marketing Democracy written by Erin A. Snider and published by Cambridge University Press. This book was released on 2022-03-31 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on extensive fieldwork in Egypt, Morocco, and Washington DC and recently declassified government documents, this book focuses on the construction and practice of democracy aid in the Middle East, showing how democracy aid can reinforce, rather than challenge authoritarian regimes.

Author : Kamal G. Darouni
Publisher :
ISBN 13 :
Total Pages : 151 pages
Book Rating : 4.03/5 ( download)

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Download or read book Marketing and Advertising for the Middle East written by Kamal G. Darouni and published by . This book was released on 1980* with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: