Marketing In The Fakenews Era

Author : Peter Horst
Publisher : Advantage Media Group
ISBN 13 : 9781599329260
Total Pages : 200 pages
Book Rating : 4.63/5 ( download)

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Download or read book Marketing in the #fakenews Era written by Peter Horst and published by Advantage Media Group. This book was released on 2018 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing and protecting a company's brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers' greatest challenge was convincing a consumer to try their product and stick with it--beer, apps, cars, what have you. But the challenges facing brands have gotten far more complex, and the stakes have grown higher when marketing in the #FakeNews Era. Leaders must now address a highly polarized marketplace, in which consumers are energized by their tribal affiliations to take action for or against brands based on their perceived values, beliefs, and biases. They also face grim potential consequences--ranging from share loss to job loss--when things go wrong. Should your brand take social and political stands or keep quiet? What are the benefits and risks of weighing in versus sitting on the sidelines? Is embracing brand purpose good for business or wasteful self-indulgence? Can a CEO's misbehavior in a taxi cab one day bring a PR crisis the next? What happens when the public calls you out on a political position you didn't even mean to take? This book tackles questions like these, outlining how a company must carefully navigate the waters of the #FakeNews Era, where moral scrutiny and consumer outrage abound. Here you'll find strategic and tactical guidance on how to prepare yourself for what may lie ahead, because you won't have time to puzzle it out when you get that dreaded late-night call from PR.

Author : Yasmin Ibrahim
Publisher : Rowman & Littlefield
ISBN 13 : 1786614227
Total Pages : 197 pages
Book Rating : 4.23/5 ( download)

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Download or read book Fake News in an Era of Social Media written by Yasmin Ibrahim and published by Rowman & Littlefield. This book was released on 2020-01-29 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last few years, social media has expanded to become a key platform for news dissemination and circulation, and a key orginator and propogator of 'fake news'.. Nations, governments, organisations and societies are now coming to terms with the unpredictable and debilitating consequences of fake news. The propagation of news containing falsehoods has been linked to an increase in measles cases, surges in youth crimes, the spread of pseudo-science, compromised national security, and more. Some even perceive it as a global threat to democratic systems around the world. In this book, the authors examine factors influencing the spread of fake news, and suggest ways to combat it by exploring the key elements which enable and facilitate this phenomenon.

Author : Nicole A. Cooke
Publisher : American Library Association
ISBN 13 : 0838916368
Total Pages : 56 pages
Book Rating : 4.60/5 ( download)

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Download or read book Fake News and Alternative Facts written by Nicole A. Cooke and published by American Library Association. This book was released on 2018-12-03 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk of so-called fake news, what it is and what it isn’t, is front and center across the media landscape, with new calls for the public to acquire appropriate research and evaluation skills and become more information savvy. But none of this is new for librarians and information professionals, particularly for those who teach information literacy. Cooke, a Library Journal Mover & Shaker, believes that the current situation represents a golden opportunity for librarians to impart these important skills to patrons, regardless of their age or experience. In this Special Report, she demonstrates how. Readers will learn more about the rise of fake news, particularly those information behaviors that have perpetuated its spread;discover techniques to identify fake news, especially online; andexplore methods to help library patrons of all ages think critically about information, teaching them ways to separate fact from fiction. Information literacy is a key skill for all news consumers, and this Special Report shows how librarians can make a difference by helping patrons identify misinformation.

Author : Androniki Kavoura
Publisher : Springer Nature
ISBN 13 : 3030661547
Total Pages : 240 pages
Book Rating : 4.40/5 ( download)

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Download or read book Strategic Innovative Marketing and Tourism in the COVID-19 Era written by Androniki Kavoura and published by Springer Nature. This book was released on 2021-03-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.

Author : Michael Miller
Publisher : Twenty-First Century Books ™
ISBN 13 : 1541552482
Total Pages : 112 pages
Book Rating : 4.87/5 ( download)

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Download or read book Fake News written by Michael Miller and published by Twenty-First Century Books ™. This book was released on 2019-01-01 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: While popularized by President Donald Trump, the term "fake news" actually originated toward the end of the 19th century, in an era of rampant yellow journalism. Since then, it has come to encompass a broad universe of news stories and marketing strategies ranging from outright lies, propaganda, and conspiracy theories to hoaxes, opinion pieces, and satire—all facilitated and manipulated by social media platforms. This title explores journalistic and fact-checking standards, Constitutional protections, and real-world case studies, helping readers identify the mechanics, perpetrators, motives, and psychology of fake news. A final chapter explores methods for assessing and avoiding the spread of fake news.

Author : Shiv Singh
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858722
Total Pages : 240 pages
Book Rating : 4.20/5 ( download)

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Download or read book Savvy written by Shiv Singh and published by IdeaPress Publishing. This book was released on 2019-02-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: We face a crisis of trust because people feel there is no longer any truth. Singh and Luthra have written a highly-readable analysis of how it happened and how we might return truth to it's necessary prominence in a social media-infused society. An urgently needed book. - David Kirkpatrick, author of The Facebook Effect and founder of Techonomy Media The new world of information is overwhelming, but it is not insurmountable. In Savvy, Shiv and Rohini offer hope - and important practical advice - for professionals trying to navigate amidst the chaos. This is a smart and useful book for anyone trying to gain a firmer footing in the Information Age. - Tom Nichols, author of The Death of Expertise andProfessor of National Security Affairs at the US Naval War College Fake news is nothing new. Technology has turbo-charged its spread leaving us inundated with misrepresentations, exaggerations, and outright lies. Finding the truth is like searching for a needle in a haystack. We are in a crisis of trust--no longer knowing who or what to believe. In the post-trust era, so much is out of our control, and yet there are ways in which we can inoculate ourselves. Savvy is a book about the human glitches that cause us to fall for alternative facts and what we can do to override them. In Savvy, we meet the social scientists who questioned the behavior of Nazi war criminals, Ivy League football fans, John F. Kennedy and more to better understand why human beings often suspend critical judgement and readily fall for fakeness. We also meet current CEOs, politicians, media moguls and artificial intelligence engines to examine why we put our trust in people, organizations and information that is biased (or blatantly deceptive) while doubting credible sources. Through examples from today's political and business headlines, Savvy guides you out of the post-trust era and includes science and analysis that makes you more informed and savvy in the business world and your personal life.

Author : Marcus Gilroy-Ware
Publisher : Watkins Media Limited
ISBN 13 : 1912248743
Total Pages : 330 pages
Book Rating : 4.42/5 ( download)

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Download or read book After the Fact? written by Marcus Gilroy-Ware and published by Watkins Media Limited. This book was released on 2020-11-10 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we no longer trust facts, experts and statistics? In this essential guide to the turbulent times in which we live, Marcus Gilroy-Ware investigates our era of post-truths and fake news and answers the question of where we can go from here. We are supposed to have more information at our disposal now than at any time in history. So why, in a world of rising sea levels, populist leaders, resurgent fascism and a global pandemic, do so many people believe bizarre and untrue things about the world we live in? In After the Fact?, Marcus Gilroy-Ware shows us what really created the conditions for mis- and disinformation, from fake news and conspiracy theories, to bullshit journalism and the resurgence of the far-right, and why liberal newspaper columnists and centrist politicians are unable to turn back this tide. Spanning politics, culture, psychology, journalism, and much more, After the Fact? is a timely wake-up call for those who believe we can simply go "back to normal", and instead argues that, if we are to put an end to "fake news" we must deal with the broader social crises that are responsible for it.

Author : Cailin O'Connor
Publisher : Yale University Press
ISBN 13 : 0300241003
Total Pages : 290 pages
Book Rating : 4.06/5 ( download)

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Download or read book The Misinformation Age written by Cailin O'Connor and published by Yale University Press. This book was released on 2019-01-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Empowering and thoroughly researched, this book offers useful contemporary analysis and possible solutions to one of the greatest threats to democracy.” —Kirkus Reviews Editors’ choice, The New York Times Book Review Recommended reading, Scientific American Why should we care about having true beliefs? And why do demonstrably false beliefs persist and spread despite bad, even fatal, consequences for the people who hold them? Philosophers of science Cailin O’Connor and James Weatherall argue that social factors, rather than individual psychology, are what’s essential to understanding the spread and persistence of false beliefs. It might seem that there’s an obvious reason that true beliefs matter: false beliefs will hurt you. But if that’s right, then why is it (apparently) irrelevant to many people whether they believe true things or not? The Misinformation Age, written for a political era riven by “fake news,” “alternative facts,” and disputes over the validity of everything from climate change to the size of inauguration crowds, shows convincingly that what you believe depends on who you know. If social forces explain the persistence of false belief, we must understand how those forces work in order to fight misinformation effectively. “[The authors] deftly apply sociological models to examine how misinformation spreads among people and how scientific results get misrepresented in the public sphere.” —Andrea Gawrylewski, Scientific American “A notable new volume . . . The Misinformation Age explains systematically how facts are determined and changed—whether it is concerning the effects of vaccination on children or the Russian attack on the integrity of the electoral process.” —Roger I. Abrams, New York Journal of Books

Author : Ireton, Cherilyn
Publisher : UNESCO Publishing
ISBN 13 : 9231002813
Total Pages : 128 pages
Book Rating : 4.16/5 ( download)

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Download or read book Journalism, fake news & disinformation written by Ireton, Cherilyn and published by UNESCO Publishing. This book was released on 2018-09-17 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Ken Kerrigan
Publisher : Emerald Group Publishing
ISBN 13 : 1839095962
Total Pages : 120 pages
Book Rating : 4.62/5 ( download)

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Download or read book Our Future in Public Relations written by Ken Kerrigan and published by Emerald Group Publishing. This book was released on 2020-08-17 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.