Marketing In Food Hospitality Tourism And Events

Author : Richard Tresidder
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1908999268
Total Pages : 236 pages
Book Rating : 4.69/5 ( download)

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Download or read book Marketing in Food, Hospitality, Tourism and Events written by Richard Tresidder and published by Goodfellow Publishers Ltd. This book was released on 2012-05-31 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.

Author : Richard Tresidder
Publisher :
ISBN 13 : 9781910158319
Total Pages : 0 pages
Book Rating : 4.13/5 ( download)

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Download or read book Marketing in Tourism, Hospitality, Events and Food written by Richard Tresidder and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: * A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries; * Looks at the specific nature of marketing within these industries using international examples and theories to evaluate the ways in which experiences; * Fully supported with a route map to guide the reader through the book; * Contains end of chapter review questions and case studies to consolidate learning. Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout. Divided into 10 chapters for easy semester teaching it covers issues such as: * Traditional Approaches to Marketing in THEF (Parts 1 & 2) * Marketing Perspectives and Value Creation * Consumers and Consumption of THEF; Making sense of your marketing audience * Semiotics and Meaning in THEF Marketing * THEF Experiences * Taste, taste makers and THEF Marketing * Social media marketing, brand community and communities of consumption * Sustainable Marketing in THEF It concludes by offering a fresh approach to marketing within Tourism, Hospitality, Events & Food, synthesising the experiential approach offered within this book and traditional approaches to marketing within the sector.

Author : Craig Hirst
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1910158321
Total Pages : 241 pages
Book Rating : 4.26/5 ( download)

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Download or read book Marketing Tourism, Events and Food 2nd edition written by Craig Hirst and published by Goodfellow Publishers Ltd. This book was released on 2016-11-30 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.

Author : Simon Hudson
Publisher : SAGE
ISBN 13 : 152641435X
Total Pages : 462 pages
Book Rating : 4.59/5 ( download)

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Download or read book Marketing for Tourism, Hospitality & Events written by Simon Hudson and published by SAGE. This book was released on 2017-05-26 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. ′Lessons from a Marketing Guru′ feature personal insights from real world practitioners, and ′Digital Spotlights′ highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by ′Marketing in Action′ case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.

Author : John Cousins
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1910158747
Total Pages : 361 pages
Book Rating : 4.46/5 ( download)

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Download or read book Food and Beverage Management written by John Cousins and published by Goodfellow Publishers Ltd. This book was released on 2016-03-31 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition of the best selling textbook Food & Beverage Management has been updated and revised to take account of current trends within these industries

Author : Simon Hudson
Publisher : SAGE
ISBN 13 : 1849204888
Total Pages : 490 pages
Book Rating : 4.80/5 ( download)

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Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Author : John Stanley
Publisher : CABI
ISBN 13 : 1780645015
Total Pages : 261 pages
Book Rating : 4.18/5 ( download)

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Download or read book Food Tourism written by John Stanley and published by CABI. This book was released on 2014-12-16 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fastest growth in tourism is the culinary sector. Covering farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops and more, food tourism has become both an important part of holidaying and a purpose in itself. With growth occurring in most developed countries and tourists searching out culinary tourism throughout the world, this book provides an overall direction to the development of food tourism and a section on the future of this trend.

Author : Donald Getz
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1910158011
Total Pages : 249 pages
Book Rating : 4.12/5 ( download)

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Download or read book Foodies and Food Tourism written by Donald Getz and published by Goodfellow Publishers Ltd. This book was released on 2014-09-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foodies and Food Tourism supplies comprehensive new evidence and theory based overview of the phenomenon of food tourism and how it is being, or should be developed and marketed and understood.

Author : John A. Cousins
Publisher :
ISBN 13 : 9781911635093
Total Pages : 0 pages
Book Rating : 4.93/5 ( download)

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Download or read book Food and Beverage Management written by John A. Cousins and published by . This book was released on 2019-05-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the best-selling textbook Food and Beverage Management for the hospitality, tourism & event industries has been updated and revised to take account of current trends within education and the hospitality, tourism and leisure industries. In particular the consideration of the foods service cycle and includes greater account being taken of the management of foodservice operations within a broader business framework. It recognises that operations are not an end in themselves and food and beverage management is as much about the management of the business as it is about specific aspects of the food and beverage product. With a clear, user friendly, structure based on the Food Service Cycle, this fifth edition of Food and Beverage Management has been designed to meet the needs of those undertaking a range of educational programmes, from diploma to undergraduate levels, as well as supporting in-company training programmes.

Author : Susanne Doppler
Publisher : Woodhead Publishing
ISBN 13 : 0128177934
Total Pages : 238 pages
Book Rating : 4.38/5 ( download)

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Download or read book Case Studies on Food Experiences in Marketing, Retail, and Events written by Susanne Doppler and published by Woodhead Publishing. This book was released on 2020-08-21 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences