Marketing In Developing Countries Rle Marketing

Author : G. Kindra
Publisher : Routledge
ISBN 13 : 1317646703
Total Pages : 276 pages
Book Rating : 4.09/5 ( download)

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Download or read book Marketing in Developing Countries (RLE Marketing) written by G. Kindra and published by Routledge. This book was released on 2014-09-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

Author : Gurprit S. Kindra
Publisher :
ISBN 13 : 9781315761992
Total Pages : 259 pages
Book Rating : 4.98/5 ( download)

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Download or read book Marketing in Developing Countries written by Gurprit S. Kindra and published by . This book was released on 2015 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Colin Gilligan
Publisher : Routledge
ISBN 13 : 1135133867
Total Pages : 330 pages
Book Rating : 4.63/5 ( download)

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Download or read book International Marketing (RLE International Business) written by Colin Gilligan and published by Routledge. This book was released on 2013-01-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

Author : John Winkler
Publisher : Routledge
ISBN 13 : 1317646061
Total Pages : 229 pages
Book Rating : 4.68/5 ( download)

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Download or read book Marketing for the Developing Company (RLE Marketing) written by John Winkler and published by Routledge. This book was released on 2014-10-17 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.

Author : Simon Majaro
Publisher : Routledge
ISBN 13 : 1135133654
Total Pages : 314 pages
Book Rating : 4.58/5 ( download)

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Download or read book International Marketing (RLE International Business) written by Simon Majaro and published by Routledge. This book was released on 2013-01-04 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.

Author : Stanley Paliwoda
Publisher : Routledge
ISBN 13 : 1135126674
Total Pages : 393 pages
Book Rating : 4.74/5 ( download)

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Download or read book Perspectives on International Marketing - Re-issued (RLE International Business) written by Stanley Paliwoda and published by Routledge. This book was released on 2013-01-04 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

Author : Peter W Turnbull
Publisher : Routledge
ISBN 13 : 1135124353
Total Pages : 393 pages
Book Rating : 4.59/5 ( download)

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Download or read book Research in International Marketing (RLE International Business) written by Peter W Turnbull and published by Routledge. This book was released on 2013-04-02 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

Author : John A. Dawson
Publisher : Routledge
ISBN 13 : 1317647297
Total Pages : 363 pages
Book Rating : 4.94/5 ( download)

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Download or read book The Marketing Environment (RLE Marketing) written by John A. Dawson and published by Routledge. This book was released on 2014-09-15 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

Author : Joanna Kinsey
Publisher : Palgrave
ISBN 13 : 9780333421161
Total Pages : 374 pages
Book Rating : 4.67/5 ( download)

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Download or read book Marketing in Developing Countries written by Joanna Kinsey and published by Palgrave. This book was released on 1988 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Ruby Roy Dholakia
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120337824
Total Pages : 316 pages
Book Rating : 4.24/5 ( download)

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Download or read book Marketing Practices in Developing Economy written by Ruby Roy Dholakia and published by PHI Learning Pvt. Ltd.. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book has been written with the explicit objective of increasing the contextual knowledge regarding marketing organizations, problems and practices in South Asia. Divided into seven sections, this book focuses on the marketing perspective of South Asia and its future with the help of the cases. This book covers macro topics like how to develop a market and marketing institutions, as well as micro topics like branding and advertising strategies faced by the organizations operating in competitive and resource-challenged environments. While the problems and challenges described in each case reflect a situation unique to the organization, it also describes issues common to many developing countries. Each case has been written by authors with extensive academic and/or business experience in the region. The book adopts a problem-solving approach through the analysis of case studies that can be used by undergraduate and postgraduate students of management at college and university levels. It is equally beneficial for practising managers and marketing professionals.