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Author : Richard F. Muenzer
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.20/5 ( download)
Download or read book Marketing in Colombia written by Richard F. Muenzer and published by . This book was released on 1977 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard F. Muenzer
Publisher :
ISBN 13 :
Total Pages : 29 pages
Book Rating : 4.15/5 ( download)
Download or read book Marketing in Colombia written by Richard F. Muenzer and published by . This book was released on 1979 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard F. Muenzer
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.31/5 ( download)
Download or read book Marketing in Colombia written by Richard F. Muenzer and published by . This book was released on 1982 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard F. Muenzer
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.99/5 ( download)
Download or read book Marketing in Columbia written by Richard F. Muenzer and published by . This book was released on 1982 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alexander L. Fattal
Publisher : University of Chicago Press
ISBN 13 : 022659064X
Total Pages : 325 pages
Book Rating : 4.46/5 ( download)
Download or read book Guerrilla Marketing written by Alexander L. Fattal and published by University of Chicago Press. This book was released on 2018-12-10 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Author :
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.39/5 ( download)
Download or read book Colombia, ... Country Marketing Plan written by and published by . This book was released on 1991 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.90/5 ( download)
Download or read book Country Market Survey written by and published by . This book was released on 1981 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harold Perry Macgowan
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.22/5 ( download)
Download or read book The Market for Foodstuffs in Colombia ... written by Harold Perry Macgowan and published by . This book was released on 1929 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Semerádová, Tereza
Publisher : IGI Global
ISBN 13 : 1799816206
Total Pages : 262 pages
Book Rating : 4.01/5 ( download)
Download or read book Impacts of Online Advertising on Business Performance written by Semerádová, Tereza and published by IGI Global. This book was released on 2019-11-22 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.
Author : Marcelo Bucheli
Publisher : NYU Press
ISBN 13 : 081476987X
Total Pages : 240 pages
Book Rating : 4.74/5 ( download)
Download or read book Bananas and Business written by Marcelo Bucheli and published by NYU Press. This book was released on 2005-02-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: For well over a century, the United Fruit Company (UFCO) has been the most vilified multinational corporation operating in Latin America. Criticism of the UFCO has been widespread, ranging from politicians to consumer activists, and from labor leaders to historians, all portraying it as an overwhelmingly powerful corporation that shaped and often exploited its host countries. In this first history of the UFCO in Colombia, Marcelo Bucheli argues that the UFCO's image as an all-powerful force in determining national politics needs to be reconsidered. Using a previously unexplored source—the internal archives of Colombia's UFCO operation—Bucheli reveals that before 1930, the UFCO worked alongside a business-friendly government that granted it generous concessions and repressed labor unionism. After 1930, however, the country experienced dramatic transformations including growing nationalism, a stronger labor movement, and increasing demands by local elites for higher stakes in the banana export business. In response to these circumstances, the company abandoned production, selling its plantations (and labor conflicts) to local growers, while transforming itself into a marketing company. The shift was endorsed by the company's shareholders and financial analysts, who preferred lower profits with lower risks, and came at a time in which the demand for bananas was decreasing in America. Importantly, Bucheli shows that the effect of foreign direct investment was not unidirectional. Instead, the agency of local actors affected corporate strategy, just as the UFCO also transformed local politics and society.
