Marketing Guidebook For Small Airports

Author : Lois S. Kramer
Publisher : Transportation Research Board
ISBN 13 : 0309118182
Total Pages : 187 pages
Book Rating : 4.87/5 ( download)

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Download or read book Marketing Guidebook for Small Airports written by Lois S. Kramer and published by Transportation Research Board. This book was released on 2010 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.45/5 ( download)

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Download or read book ACRP Report 28 written by and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Nigel Halpern
Publisher :
ISBN 13 : 9780415529396
Total Pages : 0 pages
Book Rating : 4.95/5 ( download)

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Download or read book Airport Marketing written by Nigel Halpern and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. This accessible book applies principles of marketing within the airport industry and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix. The book integrates key elements of marketing theory with airport marketing in practice. This is essential reading for air transport students.

Author : James H. Grothaus
Publisher : Transportation Research Board
ISBN 13 : 0309117879
Total Pages : 140 pages
Book Rating : 4.76/5 ( download)

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Download or read book Guidebook for Managing Small Airports written by James H. Grothaus and published by Transportation Research Board. This book was released on 2009 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : David Jarach
Publisher : Routledge
ISBN 13 : 1351959654
Total Pages : 139 pages
Book Rating : 4.50/5 ( download)

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Download or read book Airport Marketing written by David Jarach and published by Routledge. This book was released on 2017-03-02 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

Author : National Research Council (U.S.). Transportation Research Board
Publisher : Transportation Research Board National Research
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.31/5 ( download)

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Download or read book Guidebook for Developing General Aviation Airport Business Plans written by National Research Council (U.S.). Transportation Research Board and published by Transportation Research Board National Research. This book was released on 2012 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ch. 1. Introduction -- ch. 2. Airport business plan -- ch. 3. Airport business planning process -- ch. 4. Preparing the elements of an airport business plan -- ch. 5. Implementation -- ch. 6. Airport and market -- ch. 7. Organization -- ch. 8. Operations -- ch. 9. Marketing -- ch. 10. Aviation products, services, and facilities -- ch. 11. Financial -- Glossary of terms and acronyms -- Bibliography.

Author : Nigel Halpern
Publisher : Routledge
ISBN 13 : 1000466485
Total Pages : 542 pages
Book Rating : 4.85/5 ( download)

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Download or read book Airport Marketing written by Nigel Halpern and published by Routledge. This book was released on 2021-11-04 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.

Author : Susan J. H. Zellers
Publisher :
ISBN 13 : 9780309480253
Total Pages : 354 pages
Book Rating : 4.56/5 ( download)

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Download or read book Guidebook for Managing Small Airports written by Susan J. H. Zellers and published by . This book was released on 2019 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Michael James Cassidy
Publisher : Transportation Research Board
ISBN 13 : 0309118050
Total Pages : 127 pages
Book Rating : 4.57/5 ( download)

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Download or read book Airport Passenger-related Processing Rates Guidebook written by Michael James Cassidy and published by Transportation Research Board. This book was released on 2009 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB's Airport Cooperative Research Program (ACRP) Report 23: Airport Passenger-Related Processing Rates Guidebook provides guidance on how to collect accurate passenger-related processing data for evaluating facility requirements to promote efficient and cost-effective airport terminal design.

Author : Thomas P Thatcher
Publisher : Transportation Research Board
ISBN 13 : 0309213177
Total Pages : 64 pages
Book Rating : 4.72/5 ( download)

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Download or read book A Guidebook for the Preservation of Public-Use Airports written by Thomas P Thatcher and published by Transportation Research Board. This book was released on 2011 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB’s Airport Cooperative Research Program (ACRP) Report 44: A Guidebook for the Preservation of Public-Use Airports describes why public-use airports close and identifies measures and strategies that can be undertaken to potentially help preserve and prevent an airport closure.