Marketing For Schools

Author : Maia Bloomfield Cucchiara
Publisher : University of Chicago Press
ISBN 13 : 022601682X
Total Pages : 298 pages
Book Rating : 4.25/5 ( download)

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Download or read book Marketing Schools, Marketing Cities written by Maia Bloomfield Cucchiara and published by University of Chicago Press. This book was released on 2013-05-25 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discuss real estate with any young family and the subject of schools is certain to come up—in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood’s vitality, and city planners have ever more explicitly promoted “good schools” as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia’s Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate—the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become “valued customers,” Marketing Schools, Marketing Cities uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.

Author : Ian G. Evans
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.63/5 ( download)

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Download or read book Marketing for Schools written by Ian G. Evans and published by Burns & Oates. This book was released on 1995 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the principles and philosophies of marketing for schools, and the concepts of supply and demand, segmentation and buying behaviour. The author goes on to cover advanced approaches, marketing research methods particularly suitable for schools, and strategic analysis and planning.

Author : Catherine DiMartino
Publisher : Teachers College Press
ISBN 13 : 0807776785
Total Pages : 195 pages
Book Rating : 4.80/5 ( download)

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Download or read book Selling School written by Catherine DiMartino and published by Teachers College Press. This book was released on 2018 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging. From an organizational perspective, they explore the implications of edvertising on the democratic mission of public education, especially as related to issues of equity and access for students who have been historically underserved. The authors argue that expansive marketing campaigns, unequal funding sources, and lack of regulation are quickly and profoundly reshaping public education without the benefit of robust research or public debate. Selling School is important reading for principals navigating increasingly marketized school systems, for policymakers constructing legislation, and for parents negotiating school choice. “DiMartino and Jessen are right in their prescient discussion of the muddling of public and private models in public education through marketing.” —From the Foreword by Christopher Lubienski, Indiana University, Bloomington “This book pioneers new ground as the authors move the literature on the marketization of education into a more nuanced analysis of how branding discourses and practices have entered the logic of public schooling.” —Gary L. Anderson, New York University “Essential for readers interested in learning about how private sector practices affect the functions of public schools.” —Janelle Scott, University of California, Berkeley

Author : Susan Rovezzi Carroll
Publisher : R&L Education
ISBN 13 : 1607096250
Total Pages : 169 pages
Book Rating : 4.52/5 ( download)

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Download or read book Marketing 101 written by Susan Rovezzi Carroll and published by R&L Education. This book was released on 2011 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach_only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve.

Author : Alex Molnar
Publisher : Rowman & Littlefield
ISBN 13 : 1475813627
Total Pages : 296 pages
Book Rating : 4.23/5 ( download)

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Download or read book Sold Out written by Alex Molnar and published by Rowman & Littlefield. This book was released on 2015-08-07 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you strip away the rosy language of “school-business partnership,” “win-win situation,” “giving back to the community,” and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to “brand” students and thereby help insure that they will be customers for life. This process of “branding” involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, “branding” children – just like branding cattle – inflicts pain. Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to children’s well-being and to the integrity of the education they receive. Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones.

Author : Johanna Lockhart
Publisher : R&L Education
ISBN 13 : 1607097699
Total Pages : 266 pages
Book Rating : 4.93/5 ( download)

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Download or read book How to Market Your School written by Johanna Lockhart and published by R&L Education. This book was released on 2010-12-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.

Author : Brent Davies
Publisher : Financial Times Prentice Hall (a Pearson Education Company)
ISBN 13 : 9780273624080
Total Pages : 231 pages
Book Rating : 4.83/5 ( download)

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Download or read book Strategic Marketing for Schools written by Brent Davies and published by Financial Times Prentice Hall (a Pearson Education Company). This book was released on 1997 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the first edition, this book is designed to help teachers define what marketing is; identify what it can do for their school; develop a marketing culture within the school; establish a strategic marketing plan; and assess the school's service.

Author : David H. Hendrickson
Publisher :
ISBN 13 : 9781948134064
Total Pages : 110 pages
Book Rating : 4.63/5 ( download)

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Download or read book How to Get Your Book Into Schools and Double Your Income with Volume Sales written by David H. Hendrickson and published by . This book was released on 2017-12-12 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever dreamed of an entire school reading your book? Would you like to double (or more!) your writing income? With advice and insights that are adaptable to getting your book in front of audiences ranging from middle grade to high school to college, and even to corporations, this book is for you!

Author : Phil Carpenter
Publisher : Turner Publishing Company
ISBN 13 : 0470301538
Total Pages : 0 pages
Book Rating : 4.31/5 ( download)

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Download or read book Marketing Yourself to the Top Business Schools written by Phil Carpenter and published by Turner Publishing Company. This book was released on 2008-04-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including: * Tips on matching your strengths and interests with those of your target schools * Candid interviews with admissions directors and alumni * Advice on writing focused, persuasive essays * Twenty actual applicant essays on frequently asked topics --with frank evaluations of why these essays worked * Ratings of the top programs from U.S. News & World Report "This easy-to-read guide demystifies the MBA admissions process. It provides a detailed and useful strategy for all MBA applicants by illustrating ways in which applicants can exert control and influence over the process." -- "Candid and comprehensive...the Carpenters write with the voice of experience and share practical knowledge rather than generalized suggestions." --Jon Megibow, Director of Admissions University of Virginia, Darden Graduate School of Business Administration

Author : Rick Cowan
Publisher : National Assn of Independent
ISBN 13 : 9780934338752
Total Pages : 141 pages
Book Rating : 4.52/5 ( download)

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Download or read book The Next Marketing Handbook for Independent Schools written by Rick Cowan and published by National Assn of Independent. This book was released on 1991-01-01 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suggestions for marketing independent schools are presented in this handbook, which revolves around the basic marketing model of defining mission/strategy, using the "5 P's" (product/services, price, place, production/delivery, promotion) and monitoring. Chapters by 18 contributors offer information on the following topics: basic marketing theory, morality in marketing, using marketing research, face-to-face marketing, putting life into admission publications, managing institutional identity, public relations, targeting print advertising, audiovisual marketing, information systems and enrollment management, the roles of the trustee and teachers in marketing, working with a marketing consultant, multicultural marketing, and understanding the international market. Appendices contain summaries of extensive marketing research conducted by the National Association of Individual Schools (NAIS). (LMI)