Marketing Essentials

Author : Sally Dibb
Publisher :
ISBN 13 : 9781408073681
Total Pages : 512 pages
Book Rating : 4.84/5 ( download)

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Download or read book Marketing Essentials written by Sally Dibb and published by . This book was released on 2013 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

Author : Edmund Jerome McCarthy
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 524 pages
Book Rating : 4.88/5 ( download)

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Download or read book Essentials of Marketing written by Edmund Jerome McCarthy and published by Irwin Professional Publishing. This book was released on 1988 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jeff Larson
Publisher :
ISBN 13 : 9780998713816
Total Pages : 0 pages
Book Rating : 4.13/5 ( download)

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Download or read book Digital Marketing Essentials written by Jeff Larson and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Steven Pike
Publisher : Routledge
ISBN 13 : 1317430913
Total Pages : 480 pages
Book Rating : 4.19/5 ( download)

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Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2015-12-14 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 584 pages
Book Rating : 4.02/5 ( download)

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Download or read book Marketing Essentials written by Philip Kotler and published by Prentice Hall. This book was released on 1984 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : McGraw-Hill Education
Publisher : McGraw-Hill Education
ISBN 13 : 9780021401109
Total Pages : 1000 pages
Book Rating : 4.01/5 ( download)

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Download or read book Glencoe Marketing Essentials, Student Edition written by McGraw-Hill Education and published by McGraw-Hill Education. This book was released on 2015-05-05 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Berkowitz
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1284094316
Total Pages : 609 pages
Book Rating : 4.12/5 ( download)

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Download or read book Essentials of Health Care Marketing written by Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

Author : Lois Farese
Publisher :
ISBN 13 : 9780078953149
Total Pages : 0 pages
Book Rating : 4.46/5 ( download)

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Download or read book Marketing Essentials written by Lois Farese and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jim Blythe
Publisher : Pearson Education
ISBN 13 : 9780273702054
Total Pages : 354 pages
Book Rating : 4.5X/5 ( download)

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Download or read book Essentials of Marketing Communications written by Jim Blythe and published by Pearson Education. This book was released on 2006 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

Author : Stowe Shoemaker
Publisher : Prentice Hall
ISBN 13 : 9780131708273
Total Pages : 0 pages
Book Rating : 4.79/5 ( download)

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Download or read book Marketing Essentials in Hospitality and Tourism written by Stowe Shoemaker and published by Prentice Hall. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: No further information has been provided for this title.