Author : Alexandra da Costa
Publisher : Oxford University Press, USA
ISBN 13 : 0198847580
Total Pages : 289 pages
Book Rating : 4.88/5 ( download)
Book Synopsis Marketing English Books, 1476-1550 by : Alexandra da Costa
Download or read book Marketing English Books, 1476-1550 written by Alexandra da Costa and published by Oxford University Press, USA. This book was released on 2020-11-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.