Marketing Concepts And Strategy

Author : O. C. Ferrell
Publisher :
ISBN 13 : 9781408064320
Total Pages : 320 pages
Book Rating : 4.24/5 ( download)

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Download or read book Marketing Concepts and Strategies (with CourseMate and EBook Access Card) written by O. C. Ferrell and published by . This book was released on 2012-04-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for Students of all backgrounds and interest levels, the sixth edition of Dibb, Simpkin, Pride and Ferrell's Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. The text takes students beyond the marketing mix, to recognize that in additio to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing.The sixth edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples, and coverage of key new developments in the field.This textbook is autopackaged with Coursemate. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course.

Author : Graeme Drummond
Publisher : Routledge
ISBN 13 : 1136392262
Total Pages : 296 pages
Book Rating : 4.69/5 ( download)

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Download or read book Introduction to Marketing Concepts written by Graeme Drummond and published by Routledge. This book was released on 2006-08-11 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.

Author : Lawrence J. Gitman
Publisher :
ISBN 13 : 9781998109319
Total Pages : 0 pages
Book Rating : 4.13/5 ( download)

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Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : William M. Pride
Publisher :
ISBN 13 : 9780395369388
Total Pages : 924 pages
Book Rating : 4.8X/5 ( download)

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Download or read book Marketing written by William M. Pride and published by . This book was released on 1989 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Russell Abratt
Publisher : Routledge
ISBN 13 : 0429951558
Total Pages : 148 pages
Book Rating : 4.58/5 ( download)

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Download or read book Strategic Marketing written by Russell Abratt and published by Routledge. This book was released on 2018-07-04 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

Author : Martin L. Bell
Publisher :
ISBN 13 :
Total Pages : 984 pages
Book Rating : 4.50/5 ( download)

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Download or read book Marketing: Concepts and Strategy written by Martin L. Bell and published by . This book was released on 1972 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Graeme Drummond
Publisher : Routledge
ISBN 13 : 1136392270
Total Pages : 295 pages
Book Rating : 4.76/5 ( download)

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Download or read book Introduction to Marketing Concepts written by Graeme Drummond and published by Routledge. This book was released on 2006-08-11 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.

Author : William M. Pride
Publisher : Dreamtech Press
ISBN 13 : 9788177225204
Total Pages : 896 pages
Book Rating : 4.00/5 ( download)

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Download or read book Marketing:Concepts & Strategies (12Th Ed.) written by William M. Pride and published by Dreamtech Press. This book was released on 2004-10-06 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book on Marketing: Concepts and Strategies is having an in-depth case at the end of each chapter which helps students to understand the application of chapter concepts and a strategic case at the end of each part too. An eye-catching new design formatting significantly enhances the text's visual appeal and the communication of key ideas. Photos - as well as advertisements - illustrate the real-world application of Chapter concepts. Each Chapter of this book also contains a summary, important terms, discussion and review questions, application questions, and internet exercises & resources. At the end, appendices discuss marketing career opportunities, explore financial analysis in marketing, and present a sample marketing plan.I. Marketing and Its Environment II. Buyer Behavior and Target Market Selection III. Product Decisions IV. Distribution Decisions V. Promotion Decisions VI. Pricing Decisions VII. Implementation and Electronic Marketing Appendices · Careers in Marketing · Financial Analysis in Marketing· Sample Marketing Plan

Author : K. Douglas Hoffman
Publisher : South Western Educational Publishing
ISBN 13 : 9780030288920
Total Pages : 608 pages
Book Rating : 4.24/5 ( download)

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Download or read book Essentials of Services Marketing written by K. Douglas Hoffman and published by South Western Educational Publishing. This book was released on 2001 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.

Author : Sally Dibb
Publisher :
ISBN 13 : 9781473725126
Total Pages : 816 pages
Book Rating : 4.27/5 ( download)

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Download or read book Marketing written by Sally Dibb and published by . This book was released on 2016-04-15 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book.