Marketing Calculator

Author : Guy R. Powell
Publisher : John Wiley & Sons
ISBN 13 : 1118507827
Total Pages : 304 pages
Book Rating : 4.27/5 ( download)

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Download or read book Marketing Calculator written by Guy R. Powell and published by John Wiley & Sons. This book was released on 2012-08-22 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers' "half of my advertising is wasted; I just don't know which half." With this in hand, they will be able to avoid the budget cutting ax, become a critical component of corporate success and enhance their careers. Even in a crowded theoretical marketing environment there are three new concepts being introduced: 1. The Marketing Effectiveness Framework to help marketers talk the talk of marketing effectiveness within marketing and with the C-Suite. 2. The Marketing Effectiveness Continuum to help marketers understand the organizational issues and change management associated with delivering long lasting enhanced marketing effectiveness. 3. The Marketing Accountability Framework to help marketers begin to collect data that is meaningful to improving their marketing effectiveness and to become accountable for their results. It is one of the only marketing books covering the topic at a global level. It includes a great number of specific case studies from North America, Asia, Europe and Africa. The cases cover the following industries: Telecommunications, consumer packaged goods, home repair services, travel, utilities, software, restaurants, alcoholic and non-alcoholic beverages and others. It can also be used to support marketing education at the university level. Whether the reader is a marketer, business analyst, C-level executive, this book will help them to understand the key issues surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts can be directly applied to their marketing environment. Each of the concepts are applied to the different types of businesses (business-to-business, OEM, consumer, NGO and others) so they can quickly make them actionable.

Author : Michelle Carvill
Publisher : Bloomsbury Publishing
ISBN 13 : 1399411217
Total Pages : 289 pages
Book Rating : 4.19/5 ( download)

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Download or read book Can Marketing Save the Planet? written by Michelle Carvill and published by Bloomsbury Publishing. This book was released on 2024-01-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.

Author : John McPhee
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.77/5 ( download)

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Download or read book The Impact of Electronics on the U.S. Calculator Industry, 1965 to 1974 written by John McPhee and published by . This book was released on 1975 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher : DIANE Publishing
ISBN 13 : 1428956212
Total Pages : 419 pages
Book Rating : 4.16/5 ( download)

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Download or read book Certain Portable Calculators, 337-TA-198 written by and published by DIANE Publishing. This book was released on with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher : DIANE Publishing
ISBN 13 : 1457826569
Total Pages : 419 pages
Book Rating : 4.66/5 ( download)

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Download or read book Certain Portable Electronic Calculators, Inv. 337-TA-198 written by and published by DIANE Publishing. This book was released on with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : United States International Trade Commission
Publisher :
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.09/5 ( download)

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Download or read book In the Matter of Certain Portable Electronic Calculators written by United States International Trade Commission and published by . This book was released on 1985 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Bernard Glasson
Publisher : Springer
ISBN 13 : 0387350853
Total Pages : 377 pages
Book Rating : 4.51/5 ( download)

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Download or read book Information Systems and Technology in the International Office of the Future written by Bernard Glasson and published by Springer. This book was released on 2013-06-29 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization of business, internationalization of trade, and increasing prevalence of multi-cultural interdisciplinary teams are beginning to redefine the nature of office work. Different-time/different-place/different-culture teams will become the norm. Same-time/same-place/same-culture teams will become the exception. The International Office of the Future (IOF) will be a dramatically different environment than that which exists in the majority of today's organizations. Prospects for the IOF give rise to numerous questions, which are addressed in this book. What are the salient issues? What design options or solution strategies exist to address these issues? How might these design options be best implemented? What are their implications? In addition, a number of specific topics will be discussed including: multi-cultural team productivity, IT platform requirements, and global telecommunications.

Author : Evangelia Krassadaki
Publisher : Springer Nature
ISBN 13 : 3030387666
Total Pages : 223 pages
Book Rating : 4.62/5 ( download)

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Download or read book Operational Research in Agriculture and Tourism written by Evangelia Krassadaki and published by Springer Nature. This book was released on 2020-05-05 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a diverse range of recent operational research techniques that have been applied to agriculture and tourism management. It covers both the primary sector of agriculture and agricultural economics, and the tertiary sector of the tourism industry. Findings and lessons learned from these innovations can be readily applied to various other contexts. The book chiefly focuses on cooperative management issues, and on developing solutions to provide decision support in multi-criteria scenarios.

Author : Ryan Deiss
Publisher : John Wiley & Sons
ISBN 13 : 1119660505
Total Pages : 368 pages
Book Rating : 4.07/5 ( download)

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Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-08-25 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Author : Stephanie Diamond
Publisher : John Wiley & Sons
ISBN 13 : 111993236X
Total Pages : 807 pages
Book Rating : 4.69/5 ( download)

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Download or read book Digital Marketing All-In-One For Dummies written by Stephanie Diamond and published by John Wiley & Sons. This book was released on 2022-11-29 with total page 807 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.