Marketing At Low Tide

Author : Allison Tivnon
Publisher :
ISBN 13 : 9781735743707
Total Pages : pages
Book Rating : 4.04/5 ( download)

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Download or read book Marketing at Low Tide written by Allison Tivnon and published by . This book was released on 2020-10-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2020, the longest period of economic expansion in U.S. history came to a grinding halt. Caught off guard by years of growth and record-breaking profits, architecture, engineering, and construction firms (known collectively as the A/E/C Industry) are now reeling and wondering how long the recession will last and how severe the financial impacts will be. During the Great Recession of 2008-2010, many A/E/C firms made deep and devastating cuts into their Marketing departments. These short-sighted 'cost-saving' measures rippled across the country and caused waves of layoffs of marketing professionals across all job categories and levels of seniority. This type of extreme de-investment in marketing resources hinders a firm's ability to position in the hyper-competitive landscape of a recession. It also increases the likelihood of a loss in market share to competitors who didn't make such cuts. To prevent this from happening again, it is important to take a step back and reflect--to both understand the motivations and perceptions that drive firm financial decisions, as well as to clinically review some of the miss-steps marketing departments make when the 'tide goes out'. The wear and tear of a strong economic expansion can take a toll on our marketing operations and make it difficult to pivot into recession. Any stumbles in our agility send signals to our firm leadership that we may not be up to the task of weathering an economic downturn. This book offers several action steps and strategies to reinforce our marketing operations and improve the agility we so badly need right now.

Author :
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.13/5 ( download)

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Download or read book The Tide of Advertising and Marketing written by and published by . This book was released on 1943 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Carol Araki Wyban
Publisher : University of Hawaii Press
ISBN 13 : 9780824813963
Total Pages : 216 pages
Book Rating : 4.60/5 ( download)

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Download or read book Tide and Current written by Carol Araki Wyban and published by University of Hawaii Press. This book was released on 1992-09-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tide and Current chronicles ten years in the life of author and artist Carol Araki Wyban, during which she lived with, learned about, and came to love the fishponds of Hawai‘i. In lyric prose and art, the book captures the essence of the timeless ecological truths she discovered. The author relates her experiences from the viewpoint of an entrepreneur, but one with a deep commitment to the past and to the legacy given to us by the ancient Hawaiians regarding the use of fishponds as food production systems. Unlike other native cultures that hunted and gathered over vast territories, the Hawaiians developed renewable, sustainable, and comprehensive management of their natural resources in the islands’ limited space. They were innovators who took a great step from catching fish to raising fish. With drawings and photographs, tables and graphs, Wyban presents not only the daily routine of life at a commercial fishpond, but also an in-depth look at how the Hawaiians managed their resources, the technology they developed, and the myths, legends, and kapu associated with the fishponds. Their inventiveness has important implications for us today and for nurturing future generations.

Author :
Publisher :
ISBN 13 :
Total Pages : 506 pages
Book Rating : 4.15/5 ( download)

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Download or read book The Tide of Advertising and Marketing written by and published by . This book was released on 1931 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 860 pages
Book Rating : 4.0N/5 ( download)

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Download or read book Tide of Advertising and Marketing written by and published by . This book was released on 1955 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Gerard J Tellis
Publisher : SAGE
ISBN 13 : 1446265900
Total Pages : 513 pages
Book Rating : 4.01/5 ( download)

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Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.

Author : Jude Deveraux
Publisher : Simon and Schuster
ISBN 13 : 1471104249
Total Pages : 352 pages
Book Rating : 4.44/5 ( download)

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Download or read book High Tide written by Jude Deveraux and published by Simon and Schuster. This book was released on 2012-12-11 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fiona is the creator of fashion doll sensation Kimberley, and is quite satisfied with her career-focused life. Yet when her boss informs her that she must win over a new account by going camping with the creator of a hit children's TV show, she is extremely reluctant. Nevertheless, she goes to Florida to meet Roy and his Guide Ace Montgomery. When Roy is found dead with Fiona holding the bloody knife, she becomes the prime suspect - though she has no recollection of what happened. Things get worse when she learns that Roy, until now a stranger to her, left her all the proceeds from his new TV show, giving her a strong motive for murder. Suddenly, she and Ace find themselves on the run, and being condemned by the press for murder. They must prove their innocence by discovering the true motive and murderer of Roy. Fiona and Ace figure out they are linked through her father, and it is then that Fiona learns the secrets of her family's past, turning her world upside down.

Author : Virgil Porter Lee
Publisher :
ISBN 13 :
Total Pages : 508 pages
Book Rating : 4.10/5 ( download)

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Download or read book Readings in Cotton Marketing written by Virgil Porter Lee and published by . This book was released on 1928 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 936 pages
Book Rating : 4.59/5 ( download)

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Download or read book Resources in Education written by and published by . This book was released on 1988 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Morais de Brito, Mónica
Publisher : IGI Global
ISBN 13 : 1799815242
Total Pages : 325 pages
Book Rating : 4.42/5 ( download)

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Download or read book Managing, Marketing, and Maintaining Maritime and Coastal Tourism written by Morais de Brito, Mónica and published by IGI Global. This book was released on 2019-11-29 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.