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Author : Thomas C. Kinnear
Publisher : American Marketing Association
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.57/5 ( download)
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264270485
Total Pages : 408 pages
Book Rating : 4.80/5 ( download)
Download or read book Behavioural Insights and Public Policy Lessons from Around the World written by OECD and published by OECD Publishing. This book was released on 2017-03-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report discusses the use and reach of behavioural insights, drawing on a comprehensive collection of over 100 applications across the world and policy sectors.
Author : Bruce I. Newman
Publisher : SAGE
ISBN 13 : 0761909591
Total Pages : 186 pages
Book Rating : 4.90/5 ( download)
Download or read book The Mass Marketing of Politics written by Bruce I. Newman and published by SAGE. This book was released on 1999-07-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
Author : Nikolaos Zahariadis
Publisher : University of Michigan Press
ISBN 13 : 9780472105427
Total Pages : 254 pages
Book Rating : 4.26/5 ( download)
Download or read book Markets, States, and Public Policy written by Nikolaos Zahariadis and published by University of Michigan Press. This book was released on 1995 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: A theoretical and empirical examination of the move towards privatization
Download or read book Marketing and Public Policy written by and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Natalie Mizik
Publisher : Edward Elgar Publishing
ISBN 13 : 1784716758
Total Pages : 712 pages
Book Rating : 4.52/5 ( download)
Download or read book Handbook of Marketing Analytics written by Natalie Mizik and published by Edward Elgar Publishing. This book was released on with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Author : Nancy R. Lee
Publisher : Pearson Education
ISBN 13 : 0132716224
Total Pages : 465 pages
Book Rating : 4.22/5 ( download)
Download or read book Marketing in the Public Sector written by Nancy R. Lee and published by Pearson Education. This book was released on 2006-10-16 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Author :
Publisher : Elsevier
ISBN 13 : 0444637656
Total Pages : 632 pages
Book Rating : 4.59/5 ( download)
Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author : John M. de Figueiredo
Publisher : Emerald Group Publishing
ISBN 13 : 178635019X
Total Pages : 480 pages
Book Rating : 4.90/5 ( download)
Download or read book Strategy Beyond Markets written by John M. de Figueiredo and published by Emerald Group Publishing. This book was released on 2016-04-27 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these strategies influence political environments, firms and corporations.
Author : Phil Harris
Publisher : SAGE
ISBN 13 : 9780761943938
Total Pages : 628 pages
Book Rating : 4.35/5 ( download)
Download or read book Handbook of Public Affairs written by Phil Harris and published by SAGE. This book was released on 2005-07-15 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.
