Marketing And Promoting Electronic Resources

Author : Eleonora I. Dubicki
Publisher : Routledge
ISBN 13 : 1317994078
Total Pages : 202 pages
Book Rating : 4.77/5 ( download)

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Download or read book Marketing and Promoting Electronic Resources written by Eleonora I. Dubicki and published by Routledge. This book was released on 2013-10-18 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them. This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources. This material was published as a special issue of The Serials Librarian.

Author : Marie R. Kennedy
Publisher : American Library Association
ISBN 13 : 0838916007
Total Pages : 299 pages
Book Rating : 4.01/5 ( download)

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Download or read book Marketing Your Library's Electronic Resources written by Marie R. Kennedy and published by American Library Association. This book was released on 2017-10-05 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.

Author : Marie R. Kennedy
Publisher : American Library Association
ISBN 13 : 1555709214
Total Pages : 202 pages
Book Rating : 4.11/5 ( download)

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Download or read book Marketing Your Library’s Electronic Resources written by Marie R. Kennedy and published by American Library Association. This book was released on 2013-03-07 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s often hard to juggle promoting a library’s e-resources effectively at the same time as building basic visibility within the community it serves.

Author : Eleonora I. Dubicki
Publisher : Routledge
ISBN 13 : 1317994086
Total Pages : 212 pages
Book Rating : 4.84/5 ( download)

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Download or read book Marketing and Promoting Electronic Resources written by Eleonora I. Dubicki and published by Routledge. This book was released on 2013-10-18 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them. This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources. This material was published as a special issue of The Serials Librarian.

Author : Marie R. Kennedy
Publisher : American Library Association
ISBN 13 : 083891599X
Total Pages : 241 pages
Book Rating : 4.98/5 ( download)

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Download or read book Marketing Your Library's Electronic Resources written by Marie R. Kennedy and published by American Library Association. This book was released on 2017-10-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.

Author : Zhixian George Yi
Publisher : Chandos Publishing
ISBN 13 : 0081008147
Total Pages : 154 pages
Book Rating : 4.40/5 ( download)

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Download or read book Marketing Services and Resources in Information Organizations written by Zhixian George Yi and published by Chandos Publishing. This book was released on 2017-09-20 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman’s University, and he was awarded his master’s degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who’s Who in America in 2010. Examines effective marketing techniques, approaches and strategies Studies marketing from multiple perspectives Empirical-based, theoretical, and practical Systematic and comprehensive

Author : Marie R. Kennedy
Publisher :
ISBN 13 : 9781783302673
Total Pages : 192 pages
Book Rating : 4.74/5 ( download)

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Download or read book Marketing Your Library's Electronic Resources written by Marie R. Kennedy and published by . This book was released on 2017-10-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Your Library's Electronic Resources shows library and information professionals how todevelop strategic marketing plans to inform users how their library'se-resources can have an impact on their lives, from providing a trusted answerto a quick question to offering sage advice to inspire them through a long-termproject of their own design. Newly expanded and updated, thismanual demonstrates how to design and implement marketing plans that will helplibrarians save time, effort, and money while increasing the use of libraryresources. It shows readers how to construct marketing plans, from identifyingpurpose, its component parts, implementation, assessment, through to a guide tohow and when to revise it. Comprehensive yet to the point, this book includes: seven complete programs from avariety of public and academic libraries guides to determining, writing,implementing, assessing, and updating library marketing plans advice on making the most ofmarketing opportunities from learning management systems, discovery services,LibGuides, and more a step-by-step organizationguide, with a variety of model feedback and assessment forms an examination of the e-resourcelife cycle case studies that demonstratebest practice and outcomes. This book's flexible, step-by-step layout makes it an idealresource for anyone involved in promoting their library or information service,whether at an academic, public or special library or in archives or recordsmanagement. It's also a useful guide for LIS students internationally who needto understand the practice of library marketing.

Author : Dinesh K. Gupta
Publisher : Walter de Gruyter
ISBN 13 : 9783598117534
Total Pages : 448 pages
Book Rating : 4.31/5 ( download)

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Download or read book Marketing Library and Information Services written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Author : Eleonora Dubicki
Publisher :
ISBN 13 : 9781560237495
Total Pages : pages
Book Rating : 4.9X/5 ( download)

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Download or read book Marketing and Promoting Electronic Resources written by Eleonora Dubicki and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Michael Solomon
Publisher : Flat World Knowledge
ISBN 13 : 0982043023
Total Pages : 316 pages
Book Rating : 4.28/5 ( download)

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Download or read book Launch! Advertising and Promotion in Real Time written by Michael Solomon and published by Flat World Knowledge. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.