Market Your Genius

Author : Nikki Nash
Publisher : Hay House, Inc
ISBN 13 : 140196155X
Total Pages : 225 pages
Book Rating : 4.58/5 ( download)

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Download or read book Market Your Genius written by Nikki Nash and published by Hay House, Inc. This book was released on 2021-08-24 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert-preneur's guide to building your audience Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue. Through it, you will: -- Pinpoint who wants to pay for your expertise -- Discover how to capture your audience's attention -- Create a plan for generating a consistent flow of leads -- Build your sales system for a sustainable business -- Develop a road map for keeping customers year after year This in-depth coaching session provides you with the clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success.

Author : Nikki Nash
Publisher : Hay House, Inc
ISBN 13 : 1401961568
Total Pages : 225 pages
Book Rating : 4.65/5 ( download)

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Download or read book Market Your Genius written by Nikki Nash and published by Hay House, Inc. This book was released on 2021-08-24 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert-preneur's guide to building your audience Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue. Through it, you will: -- Pinpoint who wants to pay for your expertise -- Discover how to capture your audience's attention -- Create a plan for generating a consistent flow of leads -- Build your sales system for a sustainable business -- Develop a road map for keeping customers year after year This in-depth coaching session provides you with the clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success.

Author : Peter Fisk
Publisher : John Wiley & Sons
ISBN 13 : 190729340X
Total Pages : 516 pages
Book Rating : 4.05/5 ( download)

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Download or read book Marketing Genius written by Peter Fisk and published by John Wiley & Sons. This book was released on 2009-08-20 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. "Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers." —Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management "A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted." —Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks "This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it." —Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells "This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing." —Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans "Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success" —Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands "Marketing Genius offers marketers 99% inspiration for only 1% perspiration." —Hugh Burkitt, CEO, The Marketing Society

Author : Stephen Eckert
Publisher : Geniusmarketing.com
ISBN 13 : 9780692117552
Total Pages : 116 pages
Book Rating : 4.55/5 ( download)

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Download or read book Genius! Marketing written by Stephen Eckert and published by Geniusmarketing.com. This book was released on 2018-04 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do You Want to Be a Marketing Genius? Have a great marketing idea? What if instead you had a great marketing process? Developing a marketing process that integrates with sales is the way to grow sales. And isn't growing sales the whole point of marketing? In Genius! Marketing you'll learn how to build a marketing machine that consistently produces leads and supports sales. You'll learn how to: - Assess the sales process - Determine and communicate the organizational brand - Write your value proposition and sales messages - Develop a realistic budget for marketing - Create the one thing you must do to have ongoing success - Market from an action-based system Plus, you'll learn what to do with all those great marketing ideas you (and others) have for your business. Genius! Marketing is based on a system that has helped companies successfully market their products and services for over 20 years. This field-tested process will change the way you think about, and more importantly, how you plan and execute marketing. Genius! Marketing is for anyone who is ready to get off the marketing merry-go-round of chasing ideas and the latest marketing trends and develop an effective marketing system.

Author : Gina Amaro Rudan
Publisher : Simon and Schuster
ISBN 13 : 1451626053
Total Pages : 217 pages
Book Rating : 4.56/5 ( download)

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Download or read book Practical Genius written by Gina Amaro Rudan and published by Simon and Schuster. This book was released on 2013-01-08 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Inc. Magazine business book bestseller: “Positive, insightful, and generous, this book will go a long way in helping you realize that genius is a choice” (Seth Godin). WHAT’S YOUR GENIUS? Forget what you think you know about genius. It’s not a magical, elusive gift — a “lightning bolt from the gods” that strikes people like Einstein or Mozart, but not the rest of us. Everyone’s got genius, but it’s up to you to find it, put it to work, and watch it change your life. This book will show you how to: IDENTIFY YOUR GENIUS Where do your passions and your talents meet? EXPRESS YOUR GENIUS What’s your story, and how do you share it with others? SURROUND YOUR SELF WITH GENIUS Who do you need in your tribe? SUSTAIN YOUR GENIUS How do you feed and care for your genius? MARKET YOUR GENIUS Why are your contradictions actually your largest competitive advantage? The outcome is a profound revelation: You have the tools and ability to realize greatness both in and out of the workplace.

Author : Peter Fisk
Publisher : John Wiley & Sons
ISBN 13 : 0857080237
Total Pages : 404 pages
Book Rating : 4.33/5 ( download)

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Download or read book Creative Genius written by Peter Fisk and published by John Wiley & Sons. This book was released on 2011-05-12 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules. From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies. Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.

Author : Steven Booth
Publisher :
ISBN 13 : 9781947521353
Total Pages : pages
Book Rating : 4.57/5 ( download)

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Download or read book Genius Book Marketing Guide written by Steven Booth and published by . This book was released on 2020-07-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A beginner's guide to marketing books like a genius.

Author : Jack Trout
Publisher : John Wiley & Sons
ISBN 13 : 9780471236085
Total Pages : 146 pages
Book Rating : 4.8X/5 ( download)

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Download or read book A Genie's Wisdom written by Jack Trout and published by John Wiley & Sons. This book was released on 2002-11-11 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.

Author : Tommy Swanhaus
Publisher : TMS Publishing
ISBN 13 :
Total Pages : 107 pages
Book Rating : 4./5 ( download)

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Download or read book Amplify Your Marketing, Career, And Company written by Tommy Swanhaus and published by TMS Publishing. This book was released on 2020-04-27 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking to become an entrepreneur and start your own business? Before you take on your new venture learn the harsh reality of what it takes to succeed. Or maybe you are a business owner that wants to amplify or grow your existing company, but do not have the money here are some ways to achieve that growth without using physical capital. Or maybe you are someone that wants to grow within your current company, “Amplify Your Marketing, Career, and Company” has the secrets or “know how” for you to achieve success. This book is a conversational style "How to Book" that teaches you from personal stories and real life examples from the creative genius, Tommy Swanhaus. The digital marketing, social media, and branded content expert uses his own marketing and entrepreneurial career triumphs and defeats to give the reader a plan and strategy to grow their career and company. This is an action oriented book that will allow you to walk away from it with “know how” to apply right away to either your new business, grow your existing business, or become a better employee at your company. Tommy Swanhaus illustrates the power of marketing and how to effectively and effeciently use it today with social media, digital marketing, public relations, content creation, etc. This book is wonderful for the individual that is looking to start their own business, grow their career, or amplify their company's revenue and brand.

Author : Joel Comm
Publisher : Morgan James Publishing
ISBN 13 : 1630472514
Total Pages : 209 pages
Book Rating : 4.11/5 ( download)

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Download or read book So What Do YOU Do? written by Joel Comm and published by Morgan James Publishing. This book was released on 2014-10-07 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every person has been created by God with a set of unique passions, talents, skills, abilities, personality and presence which makes them completely unique from anyone who has ever, or will ever, live. When you are doing what you were made to do, you have the opportunity to positively impact the people and world around you. Unlike many books which highlight the “gurus”, "So What Do You Do? Discovering the Genius Next Door with One Simple Question" puts the spotlight on the unsung heroes; the everyday person; your neighbor; each of which has a special expertise which is demonstrated in their vocation or hobby. From exceptional parenting and exciting adventure travel to growing a thriving business and dealing with issues of personal growth, "So What Do YOU Do?" will take you to new places and inspire you to share your genius with the world.