Market Research Methods In The Sports Industry

Author : Neven Šerić
Publisher : Emerald Group Publishing
ISBN 13 : 1787541932
Total Pages : 256 pages
Book Rating : 4.31/5 ( download)

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Download or read book Market Research Methods in the Sports Industry written by Neven Šerić and published by Emerald Group Publishing. This book was released on 2018-05-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.

Author : Neven Šerić
Publisher : Emerald Group Publishing
ISBN 13 : 1787541916
Total Pages : 256 pages
Book Rating : 4.17/5 ( download)

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Download or read book Market Research Methods in the Sports Industry written by Neven Šerić and published by Emerald Group Publishing. This book was released on 2018-05-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.

Author : Brenda G. Pitts
Publisher :
ISBN 13 : 9781940067315
Total Pages : 0 pages
Book Rating : 4.16/5 ( download)

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Download or read book Research Methods in Sport Management written by Brenda G. Pitts and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research -- the systematic investigation of materials and sources to establish facts and reach new conclusions -- is carried out for a variety of purposes and to achieve a variety of goals. For sport business industry, research is critical for developing strategies to effectively understand and manage the franchise, property, or facility. This second edition provides a detailed introduction into the research itself, and applies those methods directly to the field of sport business management. With established reputations as expert researchers in the field, the authors have reorganised foundational concepts and updated methods and industry examples to provide students, instructors and professionals with a knowledge base and resources to prepare, collect, analyse and present targeted research for scholarly publication or to better interpret and respond to the needs of an array of areas in the sport management industry.

Author : Jacquelyn Cuneen
Publisher : Routledge
ISBN 13 : 1351817116
Total Pages : 263 pages
Book Rating : 4.10/5 ( download)

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Download or read book Sport Industry Research and Analysis written by Jacquelyn Cuneen and published by Routledge. This book was released on 2017-05-08 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Industry Research & Analysis offers a no-nonsense, straightforward approach to the study of research design and statistical analysis in the sport enterprise. Each chapter outlines real-world instances in which research and statistics contribute to bottom-line decisions. The book includes clear, progressive instructions, using spreadsheets for statistical computations and analyses. The explanations for the calculations and analyses are presented in the context of sport industry scenarios with sample data. Additional scenarios with sample data provide hands-on practice with each statistical test. "In Practice" contributions from sport industry professionals demonstrate how these practitioners use research and statistical analysis in their everyday tasks. This book's succinct, applied approach to research design and statistical analyses provides readers with essential skills to help them understand the importance of an information-based approach to decision making in the sport enterprise.

Author : Damon P. S. Andrew
Publisher : Human Kinetics
ISBN 13 : 073607385X
Total Pages : 306 pages
Book Rating : 4.51/5 ( download)

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Download or read book Research Methods and Design in Sport Management written by Damon P. S. Andrew and published by Human Kinetics. This book was released on 2011 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explains research design, implementation, analysis and assessment criteria with a focus on specific procedures unique to sport managament.

Author : Damon P. S. Andrew
Publisher : Human Kinetics Publishers
ISBN 13 : 1492574910
Total Pages : 377 pages
Book Rating : 4.10/5 ( download)

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Download or read book Research Methods and Design in Sport Management written by Damon P. S. Andrew and published by Human Kinetics Publishers. This book was released on 2019-10-16 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods and Design in Sport Management, Second Edition, explains research design, implementation, and assessment criteria with a focus on procedures unique to the discipline of sport management.

Author : S. Söderman
Publisher : Edward Elgar Publishing
ISBN 13 : 1781005869
Total Pages : 597 pages
Book Rating : 4.66/5 ( download)

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Download or read book Handbook of Research on Sport and Business written by S. Söderman and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔSšderman and Dolles have assembled an impressive array of researchers to address the nexus between sport and business. In their rich collection of research on sport business theory and practice Sšderman and Dolles identify research themes from governance to branding, from sport events to sport systems, and from social media to fan identity, and they specifically reflect on the application of major theoretical concepts and key research methods. The authorsÕ aim is to advance sport business research through critical reflection on topic selection, research design, data analysis and interpretation. Their unique approach encourages researchers, from novice to experienced, to embrace diverse theories and methods. The Handbook is recommended reading for those interested in advancing sport business research.Õ Ð Graham Cuskelly, Griffith University, Australia ÔThis insight-laden volume encompasses today's and tomorrow's research across the multifaceted landscape of the business side of sport -- from branding and sponsorship to media and technology, from club management to governance. It effectively encompasses both theory and practice. Scholars, students, and practitioners will find this cogent collection of international consumer and business research knowledge and perspectives both informative and useful.Õ Ð Stephen A. Greyser, Harvard Business School, US ÔThis Handbook directly responds to the rapid professional, commercial and international development of sport. With its thoughtful structure, comprehensive coverage of topics and renowned contributors it offers a thorough analysis on the management challenges in the field. It also offers very valuable insights and guidance how the business of sport can be researched by students, academics and practitioners around the world. The book is simply a must-read for anyone interested in the management aspects of sports.Õ Ð Yoshiaki Takahashi, Chuo University, Tokyo, Japan This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research. Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport.

Author :
Publisher :
ISBN 13 : 9781792420306
Total Pages : pages
Book Rating : 4.07/5 ( download)

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Download or read book Selling in the Sport Industry written by and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jacquelyn Cuneen
Publisher : Routledge
ISBN 13 : 1000029743
Total Pages : 306 pages
Book Rating : 4.41/5 ( download)

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Download or read book Sport Industry Research and Analysis written by Jacquelyn Cuneen and published by Routledge. This book was released on 2020-03-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Industry Research and Analysis offers a straightforward, no nonsense approach to research design and statistical analyses in sport organizations. This fully revised and updated new edition describes the research process, from identifying a research question to analyzing data, and uses real world scenarios to help students and industry professionals understand how to conduct research and apply the results in their wider work. The book includes clear, step-by-step instructions for the analysis and interpretation of data. It explains how to use Excel and SPSS for every key statistic and statistical technique, with screenshots illustrating every step and additional scenarios providing further context. "In Practice" contributions from sport industry professionals demonstrate how these practitioners use statistical analyses in their everyday tasks, and this new edition includes expanded sections on conducting a literature review and research ethics, as well as ancillary materials for instructors including slides, test questions, data files, answer sheets, and videos. This is the clearest and most easy-to-use guide to research and analysis techniques in sport, helping the reader to build essential skills and confidence in using statistics, vital to support decision-making in any sport enterprise. It is an essential text for any sport business research methods course, and an invaluable reference for all sport industry professionals.

Author : Jones, Gary Pro
Publisher : Publisher Marketplace/Publisher
ISBN 13 : 9781479010141
Total Pages : 306 pages
Book Rating : 4.46/5 ( download)

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Download or read book Research Methods for Sports Studies written by Jones, Gary Pro and published by Publisher Marketplace/Publisher. This book was released on 2014-03-19 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: