Market Research Handbook

Author : Rajiv Grover
Publisher : SAGE
ISBN 13 : 9781412909976
Total Pages : 726 pages
Book Rating : 4.7X/5 ( download)

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Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

Author : Christian Homburg
Publisher : Springer
ISBN 13 : 9783319574110
Total Pages : 0 pages
Book Rating : 4.16/5 ( download)

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Download or read book Handbook of Market Research written by Christian Homburg and published by Springer. This book was released on 2021-12-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.

Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.48/5 ( download)

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Download or read book Consumer market research handbook written by and published by . This book was released on 1972 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Robert M. Worcester
Publisher :
ISBN 13 :
Total Pages : 840 pages
Book Rating : 4.89/5 ( download)

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Download or read book Consumer Market Research Handbook written by Robert M. Worcester and published by . This book was released on 1986 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : ESOMAR
Publisher : John Wiley & Sons
ISBN 13 : 9780470517932
Total Pages : 654 pages
Book Rating : 4.3X/5 ( download)

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Download or read book Market Research Handbook written by ESOMAR and published by John Wiley & Sons. This book was released on 2008-04-30 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. "The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike." —Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD – International Institute for Management Development

Author : Paul N. Hague
Publisher :
ISBN 13 : 9780749407742
Total Pages : 345 pages
Book Rating : 4.43/5 ( download)

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Download or read book The Industrial Market Research Handbook written by Paul N. Hague and published by . This book was released on 1992-01-01 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good industrial market research is one of the most valuable and respected business tools available to those in industry. By providing accurate information as the basis of forecasts, it reduces the risk in long-term planning and sales projections.

Author : Ray Poynter
Publisher : John Wiley & Sons
ISBN 13 : 1118935772
Total Pages : 312 pages
Book Rating : 4.74/5 ( download)

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Download or read book The Handbook of Mobile Market Research written by Ray Poynter and published by John Wiley & Sons. This book was released on 2014-08-12 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consumer behaviour. Mobile market research allows users to reach more people, engage more people, and collect more valuable data as respondents are free to engage at their own pace, on their own time. Industry forerunners Ray Poynter, Navin Williams, and Sue York employ decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches. This book contains clear, comprehensive knowledge for those who implement, utilise, and study the field. Readers will learn: The characteristics, scope, and importance of mobile market research Purposes and effects of principal tools like brand tracking, ad testing, customer satisfaction research, and research technology How mobile devices are used for qualitative and quantitative research by way of online focus groups, online discussions, mobile diaries, mobile ethnographies, and mobile surveys Aspects and implications of mobile computer interviews, mobile phone interviews, mixed-mode research, international mobile research, and research using passive data, panels, lists, and communities The significance of the mobile ecosystem, market research ethics, and research on research Designed to be accessible and helpful for beginners and advanced users alike, The Handbook of Mobile Market Research is an extensive guide to one of the most promising, dynamic methods of data collection.

Author : Robin Birn
Publisher : Kogan Page Publishers
ISBN 13 : 9780749438654
Total Pages : 626 pages
Book Rating : 4.57/5 ( download)

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Download or read book The International Handbook of Market Research Techniques written by Robin Birn and published by Kogan Page Publishers. This book was released on 2002 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition in 1990 marketing research has moved on and in an international sense the Internet is now taking on an increasing importance. This third edition provides new insights into international market research techniques and modelling.

Author : Jie Xu
Publisher : iUniverse
ISBN 13 : 0595364012
Total Pages : 204 pages
Book Rating : 4.15/5 ( download)

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Download or read book Market Research Handbook written by Jie Xu and published by iUniverse. This book was released on 2005 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies. The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners.

Author : Timothy R. Graeff
Publisher : Kendall/Hunt Publishing Company
ISBN 13 : 9780757502651
Total Pages : 314 pages
Book Rating : 4.52/5 ( download)

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Download or read book The Marketing Research Handbook written by Timothy R. Graeff and published by Kendall/Hunt Publishing Company. This book was released on 2003-07 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: