Market Led Strategic Change

Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1856175049
Total Pages : 561 pages
Book Rating : 4.43/5 ( download)

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Download or read book Market-led Strategic Change written by Nigel Piercy and published by Routledge. This book was released on 2009 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.

Author : Nigel F. Piercy
Publisher : Taylor & Francis
ISBN 13 : 1135050244
Total Pages : 584 pages
Book Rating : 4.45/5 ( download)

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Download or read book Market-Led Strategic Change written by Nigel F. Piercy and published by Taylor & Francis. This book was released on 2016-11-03 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.

Author : Nigel Piercy
Publisher : HarperThorsons
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.40/5 ( download)

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Download or read book Market-led Strategic Change written by Nigel Piercy and published by HarperThorsons. This book was released on 1991 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a new approach to the old problem of making marketing happen. Going back to basics, the book is designed to help professionals confront critical questions in the organization of marketing, understanding the nature of the marketplace and ensuring commitment.

Author : Nigel Piercy
Publisher :
ISBN 13 :
Total Pages : 762 pages
Book Rating : 4.14/5 ( download)

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Download or read book Market-led Strategic Change written by Nigel Piercy and published by . This book was released on 2005 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Nigel Piercy
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.41/5 ( download)

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Download or read book Market-led Strategic Change written by Nigel Piercy and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Nigel F. Piercy
Publisher : Routledge
ISBN 13 : 1135050236
Total Pages : 784 pages
Book Rating : 4.38/5 ( download)

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Download or read book Market-Led Strategic Change written by Nigel F. Piercy and published by Routledge. This book was released on 2016-11-03 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.

Author : Nigel F. Piercy
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.25/5 ( download)

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Download or read book Market-led strategic change written by Nigel F. Piercy and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : David W. Cravens
Publisher : Irwin/McGraw-Hill
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.10/5 ( download)

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Download or read book Strategic Marketing written by David W. Cravens and published by Irwin/McGraw-Hill. This book was released on 2006 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective andextends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciencećs Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

Author : Nigel F. Piercy
Publisher :
ISBN 13 : 9780608074320
Total Pages : 416 pages
Book Rating : 4.22/5 ( download)

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Download or read book Market-Led Strategic Change written by Nigel F. Piercy and published by . This book was released on 1992-01-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Bush Wes
Publisher :
ISBN 13 : 9781777119317
Total Pages : 276 pages
Book Rating : 4.16/5 ( download)

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Download or read book Product-Led Growth written by Bush Wes and published by . This book was released on 2019-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"