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Author : Paul Raymond Stevenson
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.85/5 ( download)
Download or read book Manual of Campaign Publicity for Schools written by Paul Raymond Stevenson and published by . This book was released on 1926 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carter Alexander
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.68/5 ( download)
Download or read book Publicity Campaigns for Better School Support written by Carter Alexander and published by . This book was released on 1921 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 834 pages
Book Rating : 4.45/5 ( download)
Download or read book The Elementary School Journal written by and published by . This book was released on 1927 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.66/5 ( download)
Download or read book Journal of Educational Method written by and published by . This book was released on 1926 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 576 pages
Book Rating : 4.40/5 ( download)
Download or read book The High School written by and published by . This book was released on 1923 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ward Glen Reeder
Publisher :
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4.89/5 ( download)
Download or read book Campaigns for School Taxes written by Ward Glen Reeder and published by . This book was released on 1946 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Solomon
Publisher : Flat World Knowledge
ISBN 13 : 0982043023
Total Pages : 316 pages
Book Rating : 4.28/5 ( download)
Download or read book Launch! Advertising and Promotion in Real Time written by Michael Solomon and published by Flat World Knowledge. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Author : Tim Devlin
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273637165
Total Pages : 260 pages
Book Rating : 4.69/5 ( download)
Download or read book Public Relations and Marketing for Schools written by Tim Devlin and published by Financial Times/Prentice Hall. This book was released on 1998 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can your school best be promoted? Effective PR and marketing means targeting the right people with the right message at the right time. However, achieving this is a challenge for both the experienced and the uninitiated.Every school needs to develop and build a good reputation within its community. Once established, it must take steps to ensure that this is protected and enhanced. A school with a good reputation will have the ability to recruit more pupils which is the ultimate key to success. To achieve this a school must have a clearly defined marketing and public relations strategy which is regularly updated.From the School Management Solutions Series, Public Relations & Marketing in Schools will help your school develop an effective school marketing and public relations strategy. It explains why marketing a school is very different from marketing a commercial product and looks at the vital role you as a head teacher must play in communicating a vision for your school. It shows you how to:- communicate a vision for your school and draw up a mission statement- draft a prospectus and other promotional material (including marketing on the Internet)- encourage staff, parent and governor participation- involve the community, including developing business links (plus tips on fundraising)- promote your school in the press, on the radio and TV, and handle the media in a crisis- monitor, test and develop your marketing and PR plan.Each chapter within this activity-based manual covers a particular topic, providing you with a range of photocopiable resources including; templates, worked examples, case studies, checklists and individual and group activities. Written by Tim Devlin, a specialist in marketing and public relations, Public Relations & Marketing in Schools is essential reading for all head teachers, deputy head teachers, heads of department and governors."Public Relations & Marketing for Schools is a must for all those involved in running schools.... it is thoroughly up-to-date, highly relevant, well structured, very reasonable, packed with practical advice ..... it can improve the ways in which schools manage their public relations and marketing.... I only wish this excellent manual had been available years ago".Mrs M Ribbins, Woldingham School, Surrey Contents include:SECTION 1 - GENERAL PROMOTION- Introduction to marketing and public relations- Public relations strategy- Drafting the prospectus- Your school's ambassadors: Internal communications- The school tour and open daysSECTION 2 - PEOPLE TO INVOLVE IN PROMOTION- Encouraging staff participation- Getting parents on board- Harnessing pupil power- Admissions' secretaries - Your vital role- How governors can helpSECTION 3 - NETWORKING- Feeder school links- Involving the community- Business partnerships- About advertising- So you have been appointed press officer- Appearing on radio and television- Handling media in a crisisSECTION 4 - TESTING- Helping boarding schools- Triumph over adversity- MonitoringAPPENDICES- Workshops and additional materials- Case histories- Organisations mentioned- Publications mentioned
Author : Harvey N. Kluckhohn
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.16/5 ( download)
Download or read book Newspaper Publicity for the Public Schools of Iowa written by Harvey N. Kluckhohn and published by . This book was released on 1930 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : University of California, Los Angeles. Library
Publisher :
ISBN 13 :
Total Pages : 1030 pages
Book Rating : 4.86/5 ( download)
Download or read book Dictionary Catalog of the University Library, 1919-1962 written by University of California, Los Angeles. Library and published by . This book was released on 1963 with total page 1030 pages. Available in PDF, EPUB and Kindle. Book excerpt:
