Manipulation Of Society Through Advertising Language Manipulation Mechanisms In Advertisements

Author : Stacie Writes
Publisher : GRIN Verlag
ISBN 13 : 3668239428
Total Pages : 49 pages
Book Rating : 4.25/5 ( download)

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Download or read book Manipulation of society through advertising. Language manipulation mechanisms in advertisements written by Stacie Writes and published by GRIN Verlag. This book was released on 2016-06-13 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, , language: English, abstract: The diploma paper is a research of the written advertising from the linguistic and translation perspective. The aim of this paper is to point out the language manipulation mechanisms and the strategies of advertising translation. The Paper has the following structure: the annotations in the English and Romanian languages, the introduction, two chapters: a theoretical and a practical one, each one containing a conclusion, the general conclusions, the bibliography made up from 12 consulted books, 4 articles and 8 internet resources, consulted sites and the appendix. The paper presents the concept of manipulation through advertising, and namely the language manipulation mechanisms in advertisements, which are being presented by lexical features, which include weasel words and emotionally coloured words, by grammatical and syntactic features, which mostly relate to the way text is constructed and the intentional mistakes committed in advertising texts. We will see what the words that are frequently used in advertising are. The third aspect that represents language manipulation mechanisms is stylistic dimensions, which implies such stylistic devices as personification, metaphors, metonymy, synecdoche, puns, imperatives. We will find out to which stylistic devices, advertisers love to resort. Aside from this, we will discuss about translation strategies in advertising, which can be summarized to three main strategies: literal translation, free translation and idiomatic translations. We will also notice that the translation of advertising depends not only on cultural aspects. Many of authors that wrote about translation of advertising have different opinions upon how this topic should be approached. Based on the practical chapter we will try to find out what is more relevant and what wins over: to transmit the message accurately, or to create the effect. Based on things mentioned above, we will analyse what aspects of advertising attract people, creating the positive effect and what turn them away. All in all this diploma paper shows what vocabulary is used in advertising, what speech and how language is used in vocabulary. From the point of view of translation of advertising we will see whatever the foreign advertising prefer to translate the slogans word by word, or they prefer to make their own one, keeping only the general idea.

Author : Edward L. Bernays
Publisher :
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4.22/5 ( download)

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Download or read book Propaganda written by Edward L. Bernays and published by . This book was released on 1928 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard J. Parmentier
Publisher : Indiana University Press
ISBN 13 : 9780253115263
Total Pages : 244 pages
Book Rating : 4.64/5 ( download)

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Download or read book Signs in Society written by Richard J. Parmentier and published by Indiana University Press. This book was released on 1994-06-22 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Parmentier takes up Ferdinand de Saussure's challenge to study the "life of signs in society" by using semiotic tools proposed by Charles Sanders Peirce. He studies how semiotic theory can illuminate highly complex social and cultural practices.

Author : Isadore Barmash
Publisher : Beard Books
ISBN 13 : 1587982277
Total Pages : 2 pages
Book Rating : 4.79/5 ( download)

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Download or read book The Manipulated Society written by Isadore Barmash and published by Beard Books. This book was released on 2004-09 with total page 2 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a previously published book that first appeared in 1974 as The World is Full of It. It deals with American communications manipulators who influence public opinion, taste, and purchases.

Author : Ruta Kalmane
Publisher : Lulu.com
ISBN 13 : 1471092518
Total Pages : 131 pages
Book Rating : 4.10/5 ( download)

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Download or read book Advertising: Using Words as Tools for Selling Second Edition written by Ruta Kalmane and published by Lulu.com. This book was released on 2012-03-07 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today advertising is merely just a provision of descriptive information about certain goods and services. Advertising has developed over years becoming a manipulative source of information that uses our society's weaknesses in order to benefit financially. This book provides an insight into the world of manipulative advertising language, describing how word interactions influence consumer choices, revealing the most popular ways of advertising claim formation using certain language means. Advertisement examples used in the book are mostly beauty product advertisements that focus on women as a target audience as women are said to be an easy target thanks to their emotionality. The book will be interesting for both, those who trust advertisements (it will make you think twice before buying) and those who already don't.

Author : Andrei Sorin
Publisher : Andsor Books
ISBN 13 : 0986938904
Total Pages : 934 pages
Book Rating : 4.00/5 ( download)

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Download or read book Software and Mind written by Andrei Sorin and published by Andsor Books. This book was released on 2013-01-01 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing general readers as well as software practitioners, "Software and Mind" discusses the fallacies of the mechanistic ideology and the degradation of minds caused by these fallacies. Mechanism holds that every aspect of the world can be represented as a simple hierarchical structure of entities. But, while useful in fields like mathematics and manufacturing, this idea is generally worthless, because most aspects of the world are too complex to be reduced to simple hierarchical structures. Our software-related affairs, in particular, cannot be represented in this fashion. And yet, all programming theories and development systems, and all software applications, attempt to reduce real-world problems to neat hierarchical structures of data, operations, and features. Using Karl Popper's famous principles of demarcation between science and pseudoscience, the book shows that the mechanistic ideology has turned most of our software-related activities into pseudoscientific pursuits. Using mechanism as warrant, the software elites are promoting invalid, even fraudulent, software notions. They force us to depend on generic, inferior systems, instead of allowing us to develop software skills and to create our own systems. Software mechanism emulates the methods of manufacturing, and thereby restricts us to high levels of abstraction and simple, isolated structures. The benefits of software, however, can be attained only if we start with low-level elements and learn to create complex, interacting structures. Software, the book argues, is a non-mechanistic phenomenon. So it is akin to language, not to physical objects. Like language, it permits us to mirror the world in our minds and to communicate with it. Moreover, we increasingly depend on software in everything we do, in the same way that we depend on language. Thus, being restricted to mechanistic software is like thinking and communicating while being restricted to some ready-made sentences supplied by an elite. Ultimately, by impoverishing software, our elites are achieving what the totalitarian elite described by George Orwell in "Nineteen Eighty-Four" achieves by impoverishing language: they are degrading our minds.

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668456834
Total Pages : 1681 pages
Book Rating : 4.35/5 ( download)

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Download or read book Research Anthology on Applied Linguistics and Language Practices written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-04-01 with total page 1681 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether through speech, writing, or other methods, language and communication has been an essential tool for human cooperation and development. Across the world, language varies drastically based on culture and disposition. Even in areas in which the language is standardized, it is common to have many varieties of dialects. It is essential to understand applied linguistics and language practices to create equitable spaces for all dialects and languages. The Research Anthology on Applied Linguistics and Language Practices discusses in-depth the current global research on linguistics from the development of language to the practices in language acquisition. It further discusses the social factors behind language and dialect as well as cultural identity found behind unique traits in language and dialect. Covering topics such as linguistic equity, phonology, and sociolinguistics, this major reference work is an indispensable resource for linguists, pre-service teachers, libraries, students and educators of higher education, educational administration, ESL organizations, government officials, researchers, and academicians.

Author : Edward Bernays
Publisher : Digireads.com
ISBN 13 : 9781420981872
Total Pages : 0 pages
Book Rating : 4.70/5 ( download)

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Download or read book Propaganda written by Edward Bernays and published by Digireads.com. This book was released on 2024-05-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an early pioneer in the field of public relations, Edward Bernays helped to shape the course of corporate branding and advertising in the early part of the 20th century. To call Bernays simply an ad man is an oversimplification that the man himself would find great objection with. First published in 1928, "Propaganda" lays out Bernays beliefs on the complex correlation between human psychology and public opinions of politics and commerce. As Bernays himself explains: "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of." "Propaganda", Bernays hugely influential work, helps to give the reader a better understanding of the profound effect of corporate and political rhetoric upon popular beliefs, a subject which is as important today as it has ever been. This edition is printed on premium acid-free paper.

Author : Martins, Constantino
Publisher : IGI Global
ISBN 13 : 1522505261
Total Pages : 332 pages
Book Rating : 4.66/5 ( download)

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Download or read book Seduction in Popular Culture, Psychology, and Philosophy written by Martins, Constantino and published by IGI Global. This book was released on 2016-08-15 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seduction is a complicated concept that is a part of the general human experience. Despite the prevalence of seduction in our personal lives as well as within popular culture, the concept has not been widely discussed and researched as an academic field. Seduction in Popular Culture, Psychology, and Philosophy explores the concept of seduction and the many ways it can be understood, either as a social and individual practice, a psychological trait, or a schema for manipulation. Taking a cross-disciplinary approach, this publication features research-based chapters relevant to sociologists, media professionals, psychologists, philosophers, advertising professionals, researchers, and graduate level students studying in related areas.

Author : Julie Sedivy
Publisher : John Wiley & Sons
ISBN 13 : 1119996082
Total Pages : 383 pages
Book Rating : 4.88/5 ( download)

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Download or read book Sold on Language written by Julie Sedivy and published by John Wiley & Sons. This book was released on 2011-05-03 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]