Managing Your Promotional Marketing Plan

Author : Wayne Bottiger
Publisher : Lulu.com
ISBN 13 : 0359805361
Total Pages : 59 pages
Book Rating : 4.65/5 ( download)

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Download or read book Managing Your Promotional Marketing Plan written by Wayne Bottiger and published by Lulu.com. This book was released on 2019-07-22 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finding the right way to approach your audience is vitally important to any promotional marketing plan. This book will show you how to set up you an effective and affordable promotional marketing plan of your own.

Author : Robert E. Stevens
Publisher : Psychology Press
ISBN 13 : 9780789023384
Total Pages : 384 pages
Book Rating : 4.85/5 ( download)

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Download or read book Marketing Planning Guide written by Robert E. Stevens and published by Psychology Press. This book was released on 2006 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.

Author : William M. Luther
Publisher : Amacom
ISBN 13 : 0814416934
Total Pages : 305 pages
Book Rating : 4.38/5 ( download)

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Download or read book The Marketing Plan written by William M. Luther and published by Amacom. This book was released on 2011 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.

Author : Stanley J. Shapiro
Publisher :
ISBN 13 : 9780256212679
Total Pages : 0 pages
Book Rating : 4.78/5 ( download)

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Download or read book Basic Marketing written by Stanley J. Shapiro and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : H. W. Goetsch
Publisher : N T C Business Books
ISBN 13 : 9780844233727
Total Pages : 276 pages
Book Rating : 4.22/5 ( download)

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Download or read book Developing, Implementing & Managing an Effective Marketing Plan written by H. W. Goetsch and published by N T C Business Books. This book was released on 1994 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : James F. Engel
Publisher :
ISBN 13 :
Total Pages : 651 pages
Book Rating : 4.62/5 ( download)

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Download or read book Promotional Strategy written by James F. Engel and published by . This book was released on 1971 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Lawrence J. Gitman
Publisher :
ISBN 13 : 9781998109319
Total Pages : 0 pages
Book Rating : 4.13/5 ( download)

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Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : James F. Engel
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 642 pages
Book Rating : 4.71/5 ( download)

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Download or read book Promotional Strategy written by James F. Engel and published by Irwin Professional Publishing. This book was released on 1987 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : William M. Luther
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 9780814426159
Total Pages : 340 pages
Book Rating : 4.58/5 ( download)

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Download or read book The Marketing Plan written by William M. Luther and published by AMACOM Div American Mgmt Assn. This book was released on 2001 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Download or read book How to Market a Book: Third Edition written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: