Managing Todays News Media

Author : Samir Husni
Publisher : CQ Press
ISBN 13 : 1483313549
Total Pages : 233 pages
Book Rating : 4.42/5 ( download)

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Download or read book Managing Today’s News Media written by Samir Husni and published by CQ Press. This book was released on 2015-07-29 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.

Author : Samir Husni
Publisher : CQ Press
ISBN 13 : 9781483395449
Total Pages : 218 pages
Book Rating : 4.48/5 ( download)

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Download or read book Managing Today's News Media written by Samir Husni and published by CQ Press. This book was released on 2016 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: • Customer - Each platform must offer a unique experience to the customer. • Choice - The audience has more options than ever, and news organizations must work harder to be the preferred choice. • Control - Sharing power and control with the audience is now a necessary part of running a successful news operation. • Change - Companies can manage change through adaptation. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.

Author : Samir Husni
Publisher : CQ Press
ISBN 13 : 1506300677
Total Pages : 246 pages
Book Rating : 4.72/5 ( download)

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Download or read book Managing Today’s News Media written by Samir Husni and published by CQ Press. This book was released on 2015-07-29 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: Customer – Each platform must offer a unique experience to the customer. Choice – The audience has more options than ever, and news organizations must work harder to be the preferred choice. Control – Sharing power and control with the audience is now a necessary part of running a successful news operation. Change – Companies can manage change through adaptation. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.

Author : R Viplove
Publisher : BrOwn eBook Publications
ISBN 13 :
Total Pages : 299 pages
Book Rating : 4./5 ( download)

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Download or read book The Business of Breaking News written by R Viplove and published by BrOwn eBook Publications. This book was released on 2024-03-10 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Business of Breaking News: Management Strategies for Media Professionals" is a comprehensive guidebook designed for media professionals navigating the fast-paced world of news media. Authored by experts in the field, this book offers valuable insights and practical strategies for effectively managing news organizations in today's dynamic landscape.

Author : Dennis F. Herrick
Publisher : UNM Press
ISBN 13 : 0826351646
Total Pages : 416 pages
Book Rating : 4.47/5 ( download)

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Download or read book Media Management in the Age of Giants written by Dennis F. Herrick and published by UNM Press. This book was released on 2012-08-15 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Author : L. Meghan Mahoney
Publisher : Rowman & Littlefield
ISBN 13 : 153811531X
Total Pages : 481 pages
Book Rating : 4.12/5 ( download)

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Download or read book The Rowman & Littlefield Handbook of Media Management and Business written by L. Meghan Mahoney and published by Rowman & Littlefield. This book was released on 2020-12-15 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.

Author : Dan Gillmor
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596102275
Total Pages : 336 pages
Book Rating : 4.72/5 ( download)

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Download or read book We the Media written by Dan Gillmor and published by "O'Reilly Media, Inc.". This book was released on 2006-01-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.

Author : William J. Holstein
Publisher : Harvard Business Press
ISBN 13 : 1422146057
Total Pages : 103 pages
Book Rating : 4.57/5 ( download)

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Download or read book Manage the Media written by William J. Holstein and published by Harvard Business Press. This book was released on 2008-02-28 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's CEOs are facing a major communications problem: they're getting shellacked by the media. And this is costing companies more than lost reputations--it is costing them lost revenue. In Manage the Media (Don't Let the Media Manage You), veteran business reporter William J. Holstein explains how you can enhance your company's communications skills, strengthen ties to the press, and manage media relationships effectively over the long-term. The incisive insights and practical suggestions in this book will help you take charge of any crisis situation. You can learn to repair your company's public image, and maintain goodwill with the community. Holstein offers you seasoned advice, including how to: - Make sure that your message is always heard - Work with coalitions of labor, environmental, religious, and shareholder groups more effectively - Put press relations first - Establish and maintain positive relationships with the media - Manage the explosion of social media Manage the Media (Don't Let the Media Manage You) is the resource you need now. Your reputation--and your company's--are depending on it. From our new Memo to the CEO series--solutions-focused advice from today's leading practitioners.

Author : Meyer L. Stein
Publisher : Pocket Books
ISBN 13 :
Total Pages : 214 pages
Book Rating : 4.75/5 ( download)

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Download or read book Shaping the News written by Meyer L. Stein and published by Pocket Books. This book was released on 1974 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : James Redmond
Publisher : Dreamtech Press
ISBN 13 : 9788177224313
Total Pages : 468 pages
Book Rating : 4.1X/5 ( download)

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Download or read book Media Organization Management Second Edition written by James Redmond and published by Dreamtech Press. This book was released on 2004 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides prospective and current media managers with considerable pertinent and useful information developed from rigorous academic research, court decisions, legislative actions, and the authors cumulative experience in mass media. Presented in a readable and interesting way, it helps students understand how to manage creatively in a challenging media environment.