Managing The Press

Author : Rutvica Andrijasevic
Publisher : U of Minnesota Press
ISBN 13 : 1452966036
Total Pages : 112 pages
Book Rating : 4.38/5 ( download)

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Download or read book Media and Management written by Rutvica Andrijasevic and published by U of Minnesota Press. This book was released on 2021-09-14 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential account of how the media devices we use today inherit the management practices governing factory labor This book argues that management is enabled by media forms, just as media gives life to management. Media technologies central to management have included the stopwatch, the punch card, the calculator, and the camera, while management theories are taught in printed and virtual textbooks and online through TED talks. In each stage of the evolving relationship between workers and employers, management innovations are learned through media, with media formats producing fresh opportunities for management. Drawing on rich historical and ethnographic case studies, this book approaches key instances of the industrial and service economy—the legacy of Toyotism in today’s software industry, labor mediators in electronics manufacturing in Central and Eastern Europe, and app-based food-delivery platforms in China—to push media and management studies in new directions. Media and Management offers a provocative insight on the future of labor and media that inevitably cross geographical boundaries.

Author : Samir Husni
Publisher : CQ Press
ISBN 13 : 1483325008
Total Pages : 248 pages
Book Rating : 4.02/5 ( download)

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Download or read book Managing Today’s News Media written by Samir Husni and published by CQ Press. This book was released on 2015-07-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.

Author : Mark Deuze
Publisher : SAGE
ISBN 13 : 1412971241
Total Pages : 321 pages
Book Rating : 4.49/5 ( download)

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Download or read book Managing Media Work written by Mark Deuze and published by SAGE. This book was released on 2011 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cutting-edge exploration of media management, media work and media professions, edited by one of the biggest names in the field.

Author : Stephen Ponder
Publisher : MacMillan
ISBN 13 : 9780333946985
Total Pages : 233 pages
Book Rating : 4.87/5 ( download)

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Download or read book Managing the Press written by Stephen Ponder and published by MacMillan. This book was released on 2000 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work re-examines the emergence of the 20th-century media President, whose authority to govern depends largely on his ability to generate public support by appealing to the citizenry through the news media. From 1897 to 1933, White House successes and failures with the press established a foundation for modern executive leadership and helped to shape patterns of media practices and technologies through which Americans have viewed the presidency during most of the 20th century.

Author : Ralf Leinemann
Publisher : Gower Publishing, Ltd.
ISBN 13 : 9780566087271
Total Pages : 276 pages
Book Rating : 4.78/5 ( download)

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Download or read book How to Manage a Successful Press Conference written by Ralf Leinemann and published by Gower Publishing, Ltd.. This book was released on 2006 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a handbook for PR professionals containing food for thought and recommendations of what to consider when planning and executing international press conferences.

Author : Jane Johnston
Publisher : Routledge
ISBN 13 : 1000246590
Total Pages : 295 pages
Book Rating : 4.99/5 ( download)

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Download or read book Media Strategies written by Jane Johnston and published by Routledge. This book was released on 2020-07-16 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships. Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice. 'The game has changed. Communications professionals should look to this as their guide when navigating a swiftly changing media landscape.' Ross Healy, Brand Social Media Specialist 'Media Strategies cuts through the hype to show how you can build your skills and excel as a communicator in both traditional media and the disruptive digital media platforms.' Elissa Trezia, Financial Technology PR Executive, Indonesia 'An excellent guide to the complex media landscape.' Catherine Archer, Academic Chair, Strategic Communication, Murdoch University

Author : Joan Van Tassel
Publisher : Taylor & Francis
ISBN 13 : 1136031618
Total Pages : 434 pages
Book Rating : 4.18/5 ( download)

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Download or read book Managing Electronic Media written by Joan Van Tassel and published by Taylor & Francis. This book was released on 2012-09-10 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

Author : NA NA
Publisher : Springer
ISBN 13 : 1349630489
Total Pages : 233 pages
Book Rating : 4.86/5 ( download)

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Download or read book Managing the Press written by NA NA and published by Springer. This book was released on 2019-06-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing the Press re-examines the emergence of the twentieth century media President, whose authority to govern depends largely on his ability to generate public support by appealing to the citizenry through the news media. From 1897 to 1933, White House successes and failures with the press established a foundation for modern executive leadership and helped to shape patterns of media practices and technologies through which Americans have viewed the presidency during most of the twentieth century. Author Stephen Ponder shows how these findings suggest a new context for contemporary questions about mediated public opinion and the foundations of presidential power, the challenge to the presidency by an increasingly adversarial press, the emergence of 'new media' formats and technologies, and the shaping of presidential leadership for the twenty-first century. Managing the Press explores the rise of the media presidency through the lens of the late-twentieth century, when the relationship between the President and the press is relevant to more important issues than ever before in the context of American politics.

Author : Carole M. Howard
Publisher : Waveland Press
ISBN 13 : 1478647531
Total Pages : 228 pages
Book Rating : 4.39/5 ( download)

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Download or read book On Deadline written by Carole M. Howard and published by Waveland Press. This book was released on 2020-12-30 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a clear and fast-moving style, the Sixth Edition maintains its status as the foremost book on media relations in the corporate, nonprofit and government sectors. The authors retained the best and enduring aspects of media relations in the previous edition while skillfully integrating all current trends, such as the increased reliance on technology, complex legal rulings and concerns about credibility that have had an impact on how professionals work with the media. On Deadline is must-read for prospective and current media relations professionals dedicated to maximizing their organization’s results. As one reviewer remarked, On Deadline is “like having a professional mentor and media consultant on speed dial.” It presents all the tools necessary to plan and implement a successful media relations program, from relationships with reporters, crisis management and global media relations to spokesperson training, ethical and legal issues, news conferences and special events. New case studies illustrate the multiple roles of media relations professional as planner, crisis manager, communicator, counselor and strategist in a world that encounters ubiquitous messages dispersed at the speed of light.

Author : Arne L. Bygdås
Publisher : Routledge
ISBN 13 : 0429954131
Total Pages : 185 pages
Book Rating : 4.39/5 ( download)

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Download or read book Media Management and Digital Transformation written by Arne L. Bygdås and published by Routledge. This book was released on 2019-05-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations. From an empirically grounded perspective this book investigates how the 'buzz' of new technology tends to prevent management from seeing which changes are needed and indeed possible to make in the newsroom. It presents ground-breaking research showing that fostering ingenious, innovative solutions can be created from within organizations by engaging and allowing employees to recognize problems, reflect and experiment with new ways of working, using technology as support for change. The research presented arises from a four-year action research project in collaboration with three small and medium-sized Norwegian newspapers, in addition to ethnographic research in newsrooms and on media organizations and phenomena in the USA and Europe. It includes among other empirical examples of newsrooms transitioning from a deadline-controlled workflow to an open-ended flowline production, and provides new tools and methods for fostering collaborative creativity and co-creative innovation practices. It also looks into newsrooms’ attempts to strengthen their audience engagement, metrics performance and external collaborations with technology providers, journalism education and action researchers. With theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally.