Author : Donald F. Blumberg
Publisher : CRC Press
ISBN 13 : 1420025325
Total Pages : 376 pages
Book Rating : 4.23/5 ( download)
Book Synopsis Managing High-Tech Services Using a CRM Strategy by : Donald F. Blumberg
Download or read book Managing High-Tech Services Using a CRM Strategy written by Donald F. Blumberg and published by CRC Press. This book was released on 2002-12-23 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enablin