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Author : Machiel Jan Reinders
Publisher : Rozenberg Publishers
ISBN 13 : 903610176X
Total Pages : 140 pages
Book Rating : 4.69/5 ( download)
Download or read book Managing Consumer Resistance to Innovations written by Machiel Jan Reinders and published by Rozenberg Publishers. This book was released on 2010 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kaufmann, Hans Ruediger
Publisher : IGI Global
ISBN 13 : 1522582711
Total Pages : 361 pages
Book Rating : 4.17/5 ( download)
Download or read book Handbook of Research on Contemporary Consumerism written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2019-09-20 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.
Author : Shaul Oreg
Publisher : University of Chicago Press
ISBN 13 : 022623732X
Total Pages : 212 pages
Book Rating : 4.29/5 ( download)
Download or read book Resistance to Innovation written by Shaul Oreg and published by University of Chicago Press. This book was released on 2015-06-12 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, about 25,000 new products are introduced in the United States. Most of these products fail—at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers’ resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these “early adopters” comprising only 20 percent of the consumer population. Shaul Oreg and Jacob Goldenberg bring the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation. The authors identify two competing definitions of resistance: In marketing, resistance denotes a reluctance to adopt a worthy new product, or one that offers a clear benefit and carries little or no risk. In the field of organizational behavior, employees are defined as resistant if they are unwilling to implement changes regardless of the reasons behind their reluctance. Seeking to clarify the act of rejecting a new product from the reasons—rational or not—consumers may have for doing so, Oreg and Goldenberg propose a more coherent definition of resistance less encumbered by subjective, context-specific factors and personality traits. The application of this tighter definition makes it possible to disentangle resistance from its sources and ultimately offers a richer understanding of consumers’ underlying motivations. This important research is made clear through the use of many real-life examples.
Author : Nadine Hietschold
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.55/5 ( download)
Download or read book Consumer Resistance to Innovations written by Nadine Hietschold and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish N. Sheth
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.28/5 ( download)
Download or read book Bringing Innovation to Market written by Jagdish N. Sheth and published by . This book was released on 1987-10-02 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incisive primer on how to make sure new technology-based products succeed. Explains the role of discontinuity and ways to deal with it when adopting a marketing strategy. It helps marketers plan for and manage discontinuity and identify their optimum marketing strategy. With a 10-Point Product Test Screen for assessing a product's chances in the marketplace, plus scores of actual examples, this is a book that can help every innovator reach a marketing breakthrough.
Author : Calestous Juma
Publisher : Oxford University Press
ISBN 13 : 0190467053
Total Pages : 433 pages
Book Rating : 4.50/5 ( download)
Download or read book Innovation and Its Enemies written by Calestous Juma and published by Oxford University Press. This book was released on 2016-06-06 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a curious situation that technologies we now take for granted have, when first introduced, so often stoked public controversy and concern for public welfare. At the root of this tension is the perception that the benefits of new technologies will accrue only to small sections of society, while the risks will be more widely distributed. Drawing from nearly 600 years of technology history, Calestous Juma identifies the tension between the need for innovation and the pressure to maintain continuity, social order, and stability as one of today's biggest policy challenges. He reveals the extent to which modern technological controversies grow out of distrust in public and private institutions and shows how new technologies emerge, take root, and create new institutional ecologies that favor their establishment in the marketplace. Innovation and Its Enemies calls upon public leaders to work with scientists, engineers, and entrepreneurs to manage technological change and expand public engagement on scientific and technological matters.
Author : Robert Gravlin Cooper
Publisher : Quebec Industrial Innovation Centre = Centre québécois d'innovation industrielle
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.50/5 ( download)
Download or read book Project NewProd written by Robert Gravlin Cooper and published by Quebec Industrial Innovation Centre = Centre québécois d'innovation industrielle. This book was released on 1980 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Diane Dormant
Publisher : Lulu.com
ISBN 13 : 1257867555
Total Pages : 273 pages
Book Rating : 4.54/5 ( download)
Download or read book The Chocolate Model of Change written by Diane Dormant and published by Lulu.com. This book was released on 2011-07-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A how-to-guide to get others in your organization to accept new technologies, processes, regulations, management, etc.
Author : David O′Sullivan
Publisher : SAGE Publications
ISBN 13 : 1452285810
Total Pages : 425 pages
Book Rating : 4.18/5 ( download)
Download or read book Applying Innovation written by David O′Sullivan and published by SAGE Publications. This book was released on 2008-06-23 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step approach to applying high-impact innovation principles in any organization Innovation is an important force in creating and sustaining organizational growth. Effective innovation can mean the difference between leading with a particular product, process, or service—and simply following the pack. Innovation transforms mediocre companies into world leaders and ordinary organizations into stimulating environments for employees. Applying Innovation combines the key ingredients from areas including innovation management, strategic planning, performance measurement, creativity, project portfolio management, performance appraisal, knowledge management, and teams to offer an easily applied recipe for enterprise growth. Authors David O′Sullivan and Lawrence Dooley map out the main concepts of the innovation process into a clear, understandable framework—the innovation funnel. Unlike other texts for this course, Applying Innovation goes beyond methodologies and checklists to offer an invaluable step-by-step approach to actually applying high-impact innovation in any organization using a knowledge management systems, whether for a boutique firm or one comprised of thousands of individuals. Key Features: Adopts a practical approach to overseeing innovation that focuses on useful tools and techniques rather than on theory and methodologies Offers student activities within the text for immediate application of key concepts, reinforcing retention and comprehension Teaches students to build and apply effective innovation management systems for any organization successfully, regardless of the firm′s size or structure Intended Audience: Applying Innovation is designed for undergraduate and graduate courses such as Innovation Management, Project Management, Strategic Planning, and Performance Management in fields of business, science, and engineering. This book appeals to instructors who want to reduce the "chalk and talk" and increase the hands-on practicality of their courses in innovation management.
Author : Hayagreeva Rao
Publisher : Princeton University Press
ISBN 13 : 1400829747
Total Pages : 216 pages
Book Rating : 4.43/5 ( download)
Download or read book Market Rebels written by Hayagreeva Rao and published by Princeton University Press. This book was released on 2008-12-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. Some images inside the book are unavailable due to digital copyright restrictions.
