Making A Difference The Societal Marketing Concept Supporting Educational And Cultural Issues

Author : Robert Motzek
Publisher : GRIN Verlag
ISBN 13 : 3656058482
Total Pages : 69 pages
Book Rating : 4.89/5 ( download)

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Download or read book Making a Difference - The Societal Marketing Concept Supporting Educational and Cultural Issues written by Robert Motzek and published by GRIN Verlag. This book was released on 2011-11 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), European University Viadrina Frankfurt (Oder) (Economics - International Business Administration), course: Marketing Seminar, 25 entries in the bibliography, language: English, abstract: In June 1995 the off-shore oil rig Brent Spar, owned by oil and petrol giants Dutch-Shell and British Esso, was supposed to be dumped in a depth of 2400 metres near the Scottish westcoast. British institutions had already permitted the dumping, which due to institutional investigations didn't violate the international environmental conventions made in Oslo and Paris to protect the sea. But suddenly the environmental organization Greenpeace launched a European-wide protest campaign to prevent the dumping of Brent Spar, which resulted in massive boycotts of Shell's petrol stations all over the continent. The enormous public support of Greenpeace's campaign forced Dutch-Shell not to dump Brent Spar but to tow it into a Norwegian fjord where it has been stored until today. By now there hasn't been a solution for the disposal of the oil rig. In the case of Brent Spar everyone mentioned responsibility. The responsibility of the Dutch-Shell company to protect the environment, to report about future actions and their consequences and to base decision-making on more than just the opinions of shareholders. According to the public opinion, Dutch-Shell hadn't taken this responsibility, the so-called social responsibility, which turned out to harm the image and sales of the company for years. This project work will explain the meaning and the role of social responsibility in marketing concerning past, present and future developments. Looking at the societal markteting concept supporting educational and cultural issues, we'll see why and in which way firms adopt the societal marketing concept and how this affects their busine

Author : Óscar Mealha
Publisher : Springer Nature
ISBN 13 : 9811573832
Total Pages : 270 pages
Book Rating : 4.35/5 ( download)

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Download or read book Ludic, Co-design and Tools Supporting Smart Learning Ecosystems and Smart Education written by Óscar Mealha and published by Springer Nature. This book was released on 2020-09-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents papers from the 5th International Conference on Smart Learning Ecosystems and Regional Development, which promotes discussions on R&D work, policies, case studies, entrepreneur experiences, with a particular focus on understanding the relevance of smart learning ecosystems for regional development and social innovation, and how the effectiveness of the relation of citizens and smart ecosystems can be boosted. The book explores how technology-mediated instruments can foster citizens’ engagement with learning ecosystems and territories, providing insights into innovative human-centric design and development models/techniques, education/training practices, informal social learning, innovative citizen-driven policies, and technology-mediated experiences and their impact. As such, it will inspire the social innovation sectors and ICT, as well as economic development and deployment strategies and new policies for smarter proactive citizens.

Author : Ruth A. Lawrence, MD
Publisher : Elsevier Health Sciences
ISBN 13 : 0323357768
Total Pages : 992 pages
Book Rating : 4.60/5 ( download)

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Download or read book Breastfeeding written by Ruth A. Lawrence, MD and published by Elsevier Health Sciences. This book was released on 2015-10-26 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most authoritative, trusted guide to breastfeeding for the medical profession Stay informed on every aspect of breastfeeding, from basic data on the anatomical, physiological, biochemical, nutritional, immunological, and psychological aspects of human lactation, to the problems of clinical management of breastfeeding. Learn from the award-winning author and co-founder of the Academy of Breastfeeding Medicine, Dr. Ruth Lawrence, and her son, Dr. Rob Lawrence. Make appropriate drug recommendations, including approved medications, over-the-counter medications, and herbal remedies. Provide thoughtful guidance to the breastfeeding mother according to her circumstances, problems, and lifestyle from integrated coverage of evidence-based data and practical experience. Find what you need quickly with a new, streamlined approach that moves large tables and key references online. Treat conditions associated with breastfeeding and effectively manage the use of medications during lactation thanks to extensive, up-to-date, evidence-based information.

Author : Ruth A. Lawrence
Publisher : Elsevier Health Sciences
ISBN 13 : 0323394205
Total Pages : 992 pages
Book Rating : 4.08/5 ( download)

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Download or read book Breastfeeding E-Book written by Ruth A. Lawrence and published by Elsevier Health Sciences. This book was released on 2015-10-13 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most authoritative, trusted guide to breastfeeding for the medical profession Stay informed on every aspect of breastfeeding, from basic data on the anatomical, physiological, biochemical, nutritional, immunological, and psychological aspects of human lactation, to the problems of clinical management of breastfeeding. Learn from the award-winning author and co-founder of the Academy of Breastfeeding Medicine, Dr. Ruth Lawrence, and her son, Dr. Rob Lawrence. Make appropriate drug recommendations, including approved medications, over-the-counter medications, and herbal remedies. Provide thoughtful guidance to the breastfeeding mother according to her circumstances, problems, and lifestyle from integrated coverage of evidence-based data and practical experience. Find what you need quickly with a new, streamlined approach that moves large tables and key references online. Treat conditions associated with breastfeeding and effectively manage the use of medications during lactation thanks to extensive, up-to-date, evidence-based information.

Author : Mabel Gonzales
Publisher : Springer Nature
ISBN 13 : 9813345586
Total Pages : 282 pages
Book Rating : 4.84/5 ( download)

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Download or read book Systems Thinking for Supporting Students with Special Needs and Disabilities written by Mabel Gonzales and published by Springer Nature. This book was released on 2021-01-06 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides school leaders and teachers with research-based theories and models on systems thinking and on inclusive education. It offers the ‘why’, ‘what’ and ‘how’ of inclusive teaching and learning with specific references to a range of special needs. It discusses topics such as a sustainable approach to inclusion, differentiation of learning programs and activities, and a range of assessment approaches to support teaching and learning. The book also presents the social aspects of inclusion and encourages teachers and school leaders to focus not only on the academic aspects of education but the social and emotional growth of the student. It highlights the value of parent input and promotes the forming of parent partnership to enhance student learning and wellbeing. Part One of the book gives practical suggestions on how school leaders can apply systems thinking to mobilise the school and school community to contribute to the ideals of Education For All. Part Two discusses a range of disabilities with each chapter covering the medical definitions and characteristics of the condition, the challenges faced by the student, their parents and teachers, and presents evidence-based strategies and classroom management tips to help teachers with their everyday classroom needs. The book helps to heighten school leaders’ awareness on how to use systems thinking to mobilise the school community to action. It strengthens teachers' confidence and builds their capacity in providing all students with access to flexible learning choices to help them achieve educational goals and develop a sense of belonging.

Author : Stephanie Espinoza Villamor
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.74/5 ( download)

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Download or read book Practical Marketing for the Academic Library written by Stephanie Espinoza Villamor and published by Bloomsbury Publishing USA. This book was released on 2022-05-24 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

Author : Bhattacharyya, Swati
Publisher : IGI Global
ISBN 13 : 1522528032
Total Pages : 286 pages
Book Rating : 4.36/5 ( download)

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Download or read book Changing the Scope of Library Instruction in the Digital Age written by Bhattacharyya, Swati and published by IGI Global. This book was released on 2018-01-05 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current digital age is impacting the contents and delivery of instructional service in many ways. Instructional sessions not only describe various features of a resource, but these sessions also bring issues like the ethical use of information, copyrights, and the value of open knowledge to light. Librarians are required to help users to learn use these tools. Changing the Scope of Library Instruction in the Digital Age provides emerging information on data visualization tools, creating effective instructions, and instructional design in library sciences. While highlighting the challenges of effectively training new and seasoned librarians in these various aspects of data technology and teaching methods, readers will learn the importance of giving librarians the tools they need to complete their new responsibilities. This book is an important resource for entry level and seasoned librarians, researchers, and instructional design specialists seeking current research on up to date library instruction in the modern technology age.

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668475944
Total Pages : 1391 pages
Book Rating : 4.42/5 ( download)

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Download or read book Research Anthology on Approaches to Social and Sustainable Entrepreneurship written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-12-27 with total page 1391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social entrepreneurship has grown in popularity in recent decades as a way to use business models and innovation to address social and environmental issues. While these ventures are helpful to many, emerging opportunities and challenges in the field still need to be explored. It is essential to remain knowledgeable on the emerging research within the field of social entrepreneurship so that we may better implement entrepreneurial solutions to social issues. The Research Anthology on Approaches to Social and Sustainable Entrepreneurship presents a comprehensive collection of the recent research into the developments, challenges, and opportunities of social and sustainable entrepreneurship in the modern era. Covering topics such as ecotourism, leadership styles, and poverty alleviation, this major reference work is an indispensable resource for business leaders and executives, entrepreneurs, government officials, community leaders, students and educators of higher education, economists, sociologists, librarians, researchers, and academicians.

Author : Carole Edelman
Publisher : Elsevier Health Sciences
ISBN 13 : 0323837425
Total Pages : 738 pages
Book Rating : 4.22/5 ( download)

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Download or read book Health Promotion Throughout the Life Span - E-Book written by Carole Edelman and published by Elsevier Health Sciences. This book was released on 2021-11-12 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Promotion Throughout the Life Span - E-Book

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522592806
Total Pages : 1652 pages
Book Rating : 4.08/5 ( download)

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Download or read book Multicultural Instructional Design: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-07-05 with total page 1652 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world becomes more globalized, student populations in educational settings will continue to grow in diversity. To ensure students develop the cultural competence to adapt to new environments, educational institutions must develop curriculum, policies, and programs to aid in the progression of cultural acceptance and understanding. Multicultural Instructional Design: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on inclusive curriculum development for multicultural learners. It also examines the interaction between culture and learning in academic environments and the efforts to mediate it through various educational venues. Highlighting a range of topics such as intercultural communication, student diversity, and language skills, this multi-volume book is ideally designed for educators, professionals, school administrators, researchers, and practitioners in the field of education.