Madison Vine

Author : Scott Donaton
Publisher : McGraw Hill Professional
ISBN 13 : 0071458441
Total Pages : 225 pages
Book Rating : 4.43/5 ( download)

DOWNLOAD NOW!

Download or read book Madison & Vine written by Scott Donaton and published by McGraw Hill Professional. This book was released on 2004-07-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton-- who coined the term Madison & VineTM--lays out a case for why these industries will need to converge to survive, overcoming hurdles and creating business models based on content-commerce partnerships. Madison & Vine reveals how new technology is disrupting traditional business models, giving the consumer more control over the product. Donaton explains how these industries will need to overcome distrust, divergent agendas, and creative conflicts to form mutually beneficial alliances--or face the threat of extinction. Examines the factors that threaten business models of the advertising industry and nearly every entertainment industry sector Relates the glamorous inside stories of prominent Madison & Vine alliances "A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of "The Apprentice" and "Survivor" "Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate." --Harvey Weinstein, President, Miramax Films Corp. "Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging techno-centric world: read this book or be left behind."--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist "Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc. "Scott Donaton knows the most important thing there is to know about the media business and that's what's happening to the advertising business. In this sharp, witting, and prescient book, he imagines the future of our business. It's a new game."--Michael Wolff, author of Autumn of the Moguls and Vanity Fair columnist "If you work in the media businesses, this book might help you figure out what you ought to do with the rest of your life before it's too late."--Kurt Andersen, bestselling author, editor, and host of NPR's "Studio 360"

Author : Jonathan Hardy
Publisher : Routledge
ISBN 13 : 1317278887
Total Pages : 238 pages
Book Rating : 4.87/5 ( download)

DOWNLOAD NOW!

Download or read book Branded Content written by Jonathan Hardy and published by Routledge. This book was released on 2021-08-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures. Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.

Author : Erica Hannickel
Publisher : University of Pennsylvania Press
ISBN 13 : 0812245598
Total Pages : 313 pages
Book Rating : 4.92/5 ( download)

DOWNLOAD NOW!

Download or read book Empire of Vines written by Erica Hannickel and published by University of Pennsylvania Press. This book was released on 2013-11 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empire of Vines traces the development of wine culture as grape growing expanded from New York to the Midwest before gaining ascendancy in California—a progression that illustrates viticulture's centrality to the nineteenth-century American projects of national expansion and the formation of a national culture.

Author : United States. Congress. House. Committee on the Judiciary
Publisher :
ISBN 13 :
Total Pages : 1644 pages
Book Rating : 4.05/5 ( download)

DOWNLOAD NOW!

Download or read book Hearings written by United States. Congress. House. Committee on the Judiciary and published by . This book was released on 1957 with total page 1644 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : United States. Bureau of Mines
Publisher :
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.87/5 ( download)

DOWNLOAD NOW!

Download or read book Bulletin written by United States. Bureau of Mines and published by . This book was released on 1912 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Henry Jenkins
Publisher : NYU Press
ISBN 13 : 0814743072
Total Pages : 321 pages
Book Rating : 4.72/5 ( download)

DOWNLOAD NOW!

Download or read book Convergence Culture written by Henry Jenkins and published by NYU Press. This book was released on 2006-08-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award 2007 Choice Outstanding Academic Title A classic study on the dynamic between an individual and different media channels Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America’s most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show’s secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

Author : Philadelphia (Pa.) Bureau of Water
Publisher :
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.82/5 ( download)

DOWNLOAD NOW!

Download or read book Annual Report written by Philadelphia (Pa.) Bureau of Water and published by . This book was released on 1895 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Woman's Baptist Foreign Missionary Society of the West
Publisher :
ISBN 13 :
Total Pages : 178 pages
Book Rating : 4.99/5 ( download)

DOWNLOAD NOW!

Download or read book Annual Report of the Woman's Baptist Foreign Missionary Society of the West written by Woman's Baptist Foreign Missionary Society of the West and published by . This book was released on 1896 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Cincinnati Public Schools
Publisher :
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.39/5 ( download)

DOWNLOAD NOW!

Download or read book Report written by Cincinnati Public Schools and published by . This book was released on 1905 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Beth Macy
Publisher : Little, Brown
ISBN 13 : 0316337560
Total Pages : 432 pages
Book Rating : 4.64/5 ( download)

DOWNLOAD NOW!

Download or read book Truevine written by Beth Macy and published by Little, Brown. This book was released on 2016-10-18 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER The true story of two African-American brothers who were kidnapped and displayed as circus freaks, and whose mother endured a 28-year struggle to get them back. The year was 1899 and the place a sweltering tobacco farm in the Jim Crow South town of Truevine, Virginia. George and Willie Muse were two little boys born to a sharecropper family. One day a white man offered them a piece of candy, setting off events that would take them around the world and change their lives forever. Captured into the circus, the Muse brothers performed for royalty at Buckingham Palace and headlined over a dozen sold-out shows at New York's Madison Square Garden. They were global superstars in a pre-broadcast era. But the very root of their success was in the color of their skin and in the outrageous caricatures they were forced to assume: supposed cannibals, sheep-headed freaks, even "Ambassadors from Mars." Back home, their mother never accepted that they were "gone" and spent 28 years trying to get them back. Through hundreds of interviews and decades of research, Beth Macy expertly explores a central and difficult question: Where were the brothers better off? On the world stage as stars or in poverty at home? TRUEVINE is a compelling narrative rich in historical detail and rife with implications to race relations today.