Madison Avenue Goes To War

Author : M. Paul Holsinger
Publisher : Popular Press
ISBN 13 : 9780879725563
Total Pages : 220 pages
Book Rating : 4.67/5 ( download)

DOWNLOAD NOW!

Download or read book Visions of War written by M. Paul Holsinger and published by Popular Press. This book was released on 1992 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Americans World War II was "a good war," a war that was worth fighting. Even as the conflict was underway, a myriad of both fictional and nonfictional books began to appear examining one or another of the raging battles. These essays examine some of the best literature and popular culture of World War II. Many of the studies focus on women, several are about children, and all concern themselves with the ways that the war changed lives. While many of the contributors concern themselves with the United States, there are essays about Great Britain, Canada, France, Germany, Poland, Russia, and Japan.

Author : Frank W. Fox
Publisher : Provo, Utah : Brigham Young University Press
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.19/5 ( download)

DOWNLOAD NOW!

Download or read book Madison Avenue Goes to War written by Frank W. Fox and published by Provo, Utah : Brigham Young University Press. This book was released on 1975 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Tawnya J. Adkins Covert
Publisher : Lexington Books
ISBN 13 : 0739169262
Total Pages : 198 pages
Book Rating : 4.61/5 ( download)

DOWNLOAD NOW!

Download or read book Manipulating Images written by Tawnya J. Adkins Covert and published by Lexington Books. This book was released on 2011-03-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.

Author : Gerd Horten
Publisher : Univ of California Press
ISBN 13 : 0520240618
Total Pages : 247 pages
Book Rating : 4.12/5 ( download)

DOWNLOAD NOW!

Download or read book Radio Goes to War written by Gerd Horten and published by Univ of California Press. This book was released on 2003-10 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: "By focusing on the medium of radio during World War II, Horten has provided us with a window into an important change in radio broadcasting that has previously been ignored by historians. The depth of research, the book's contribution to our understanding of radio and the war make Radio Goes to War an outstanding work."—Lary May, author of The Big Tomorrow: Hollywood and the Politics of the American Way "Radio broadcasting, and its impact on American life, still remains a neglected area of our national history. Radio Goes to War demonstrates conclusively how short-sighted that omission is. As we enter what is sure to be another era of contested claims of government control over freedom of speech, the controversies and compromises of wartime broadcasting sixty years ago provide an ominous example of difficult decisions to be made in the future. The alliance of big business, advertising, and wartime propaganda that Horten so convincingly illuminates takes on a heightened significance, especially as this relationship has tightened in the last several decades. When radio and television go to war again, will they follow the same course? This is cautionary reading for our new century."—Michele Hilmes, author of Radio Voices: American Broadcasting 1922-1952

Author : Jesse McLean
Publisher : ECW Press
ISBN 13 : 1554904455
Total Pages : 248 pages
Book Rating : 4.57/5 ( download)

DOWNLOAD NOW!

Download or read book Kings of Madison Avenue written by Jesse McLean and published by ECW Press. This book was released on 2009-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.

Author : Todd C. Helmus
Publisher : Rand Corporation
ISBN 13 : 0833042750
Total Pages : 241 pages
Book Rating : 4.50/5 ( download)

DOWNLOAD NOW!

Download or read book Enlisting Madison Avenue written by Todd C. Helmus and published by Rand Corporation. This book was released on 2007-07-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. Themes of U.S. goodwill mean little if its actions convey otherwise. Consequently, a unified message in both word and deed is fundamental to success. Business marketing practices provide a useful framework for improving U.S. military efforts to shape the attitudes and behaviors of local populations in a theater of operations as well as those of a broader, international audience. Enlisting Madison Avenue extracts lessons from these business practices and adapts them to U.S. military efforts, developing a unique approach to shaping that has the potential to improve military-civilian relations, the accuracy of media coverage of operations, communication of U.S. and coalition objectives, and the reputation of U.S. forces in theater and internationally. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.

Author : Jason Chambers
Publisher : University of Pennsylvania Press
ISBN 13 : 0812203852
Total Pages : 330 pages
Book Rating : 4.51/5 ( download)

DOWNLOAD NOW!

Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2011-08-24 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.

Author : Wendy Cuthbertson
Publisher : UBC Press
ISBN 13 : 0774823429
Total Pages : 242 pages
Book Rating : 4.25/5 ( download)

DOWNLOAD NOW!

Download or read book Labour Goes to War written by Wendy Cuthbertson and published by UBC Press. This book was released on 2012 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the Second World War, the Congress of Industrial Organizations in Canada grew from a handful of members to more than a quarter-million and from political insignificance to a position of influence in the emergence of the welfare state. What was it about the "good war" that brought about this phenomenal growth? And how did this coming of age during the war affect the emerging CIO? Labour Goes to War analyzes the organizing strategies of the CIO during the war to show that both economic and cultural forces were behind its explosive growth. Labour shortages gave workers greater power in the workplace and increased their militancy. But workers' patriotism, their ties to those on active service, memories of the First World War, and allegiance to the "people's war" also contributed to the CIO's growth - and to what it claimed for workers. At the same time, union organizers and workers influenced one another as the war changed lives, opinions, expectations - and notions of women's rights. Drawing on an impressive array of archival material, Wendy Cuthbertson illuminates this complex wartime context. Her analysis shows how the war changed lives, opinions, and expectations. She also shows how the complex, often contradictory, motives of workers during this period left the Canadian labour movement with an ambivalent progressive/conservative legacy.

Author : Cynthia B. Meyers
Publisher : Fordham Univ Press
ISBN 13 : 0823253767
Total Pages : 288 pages
Book Rating : 4.60/5 ( download)

DOWNLOAD NOW!

Download or read book A Word from Our Sponsor written by Cynthia B. Meyers and published by Fordham Univ Press. This book was released on 2013-12-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.

Author : William L. Bird
Publisher : Princeton Architectural Press
ISBN 13 : 9781568981406
Total Pages : 132 pages
Book Rating : 4.06/5 ( download)

DOWNLOAD NOW!

Download or read book Design for Victory written by William L. Bird and published by Princeton Architectural Press. This book was released on 1998-06 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The poster - inexpensive, colorful, and immediate - was an ideal medium for delivering messages about Americans' duties on the home front during World War II. Design for Victory presents more than 150 of these stunning images - many never reproduced since their first issue - culled from the collections of the National Museum of American History, Smithsonian Institution. William L. Bird, Jr. and Harry R. Rubenstein delve beneath the surface of these colorful graphics, telling the stories behind their production and revealing how posters fulfilled the goals and needs of their creators. The authors describe the history of how specific posters were conceived and received, focusing on the workings of the wartime advertising profession and demonstrating how posters often reflected uneasy relations between labor and management.