Luxury World

Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 0749458569
Total Pages : 256 pages
Book Rating : 4.60/5 ( download)

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Download or read book Luxury World written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2009-10-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion? With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to demonstrate how they function. Among other destinations, Luxury World visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way, he uncovers the true face of today's luxury industry.

Author : Michel Chevalier
Publisher : John Wiley & Sons
ISBN 13 : 1118171799
Total Pages : 249 pages
Book Rating : 4.90/5 ( download)

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Download or read book Luxury Brand Management written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2012-05-18 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries. Packed with new information covering the financial crisis's impact on luxury brands, and looking towards a new period of growth, the book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers. Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing Focuses on brand life-cycle, brand identity, and licensing issues A compelling and comprehensive examination of the different dimensions of luxury management in various sectors, this new edition of the classic text on brand management is essential reading for anyone working with or interested in making the most of a luxury brand in the post-recession world.

Author : Patrice Farameh
Publisher : teNeues
ISBN 13 : 3832792546
Total Pages : 113 pages
Book Rating : 4.41/5 ( download)

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Download or read book Luxury Toys written by Patrice Farameh and published by teNeues. This book was released on 2008 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Objects of desire--Ultimate engines--Mega yachts--Ultimate homes--Luxury air travel.

Author : Francis Srun
Publisher : Springer
ISBN 13 : 3319455257
Total Pages : 226 pages
Book Rating : 4.59/5 ( download)

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Download or read book Luxury Selling written by Francis Srun and published by Springer. This book was released on 2017-04-07 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers – whether you’re selling luxury products or high value bespoke professional services – is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody “Luxury”. You need to look, speak, and move “Luxury”. The true luxury attitude is not submissive nor is it hauteur – it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customer’s decision process is unlike that of other customers. While emotion is important when selling anything to anyone – with luxury selling it is paramount. Srun shows how the psychology of Brand, Product, Place, Price and Time all play a role in customer’s motivations. Finally this book guides you step by step with concrete examples and useful techniques through the seven steps of luxury selling: be prepared to sell, welcome appropriately, listen genuinely, propose and present with style, meet objections with persuasion rather than refutation, conclude sharply and finally gain loyalty for a long term relationship.

Author : Timothy B. Husband
Publisher : Metropolitan Museum of Art
ISBN 13 : 1588396088
Total Pages : 138 pages
Book Rating : 4.82/5 ( download)

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Download or read book The World in Play written by Timothy B. Husband and published by Metropolitan Museum of Art. This book was released on 2016-01-20 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the late Middle Ages and early modern times, card playing was widely enjoyed at all levels of society. The playing cards in this engaging volume are unique works of art that illuminate the transition from late medieval to early modern Europe, a period of tumultuous social, artistic, economic, and religious change. Included are the most important luxury decks of hand-painted European playing cards that have survived, as well as a selection of hand-colored woodblock cards, engraved cards, and tarot packs. The casts of characters they illustrate range from royals to commoners. Many feature animals such as falcons and hounds, while other portray such diverse objects as acorns, helmets, or coins. This is the only study of its kind in English and the only one in a generation in any language. The insightful narrative by Timothy B. Husband discusses the significance of playing cards in the secular art of the period and also recounts the varied stories they tell, conjuring the customs and facts of life of the time. Little is known abut the games played with these cards, but as Husband notes: "The playing out of a hand of cards can be seen as a microcosmic reflection of the ever-changing world around us—a world in play—a view that the creators of the cards under discussion here would seem to have shared.

Author : Astrid Wendlandt
Publisher :
ISBN 13 : 9782956933519
Total Pages : 298 pages
Book Rating : 4.15/5 ( download)

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Download or read book How luxury conquered the world written by Astrid Wendlandt and published by . This book was released on 2019-10-15 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Andrew Dalby
Publisher : Psychology Press
ISBN 13 : 9780415280730
Total Pages : 350 pages
Book Rating : 4.37/5 ( download)

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Download or read book Empire of Pleasures written by Andrew Dalby and published by Psychology Press. This book was released on 2002 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: An evocative survey of the sensory culture of the Roman Empire, showing how the Romans themselves depicted their food, wine and entertainments in literature and in art.

Author : Driss Fatih
Publisher : Images Publishing
ISBN 13 : 1864704969
Total Pages : 350 pages
Book Rating : 4.69/5 ( download)

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Download or read book Pure Luxury written by Driss Fatih and published by Images Publishing. This book was released on 2012 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pure Luxury: World's Best Houses features houses on every continent, from Costa Rica to South Africa, Korea to Cyprus, as well as extensive coverage of the USA and Australia. The book showcases projects by leading architects including Lake-Flato, Griffin Enright Architects, Iredale Pedersen Hook, Mojo Sturmer Architects and many more... This publication is the latest in IMAGES' landmark series of 100 Houses titles Pure Luxury: World's Best Houses is a celebration of residential living at its finest, and best. Satisfying our natural and abiding curiosity about how other people live, and our endless quest to add a special something to our own homes, this latest volume in IMAGES' 100 Houses series showcases contemporary architectural trends. The beauty of residential architecture lies in its infinite scope for innovation and the comfort of its inhabitants, be they at rest, at play, or hosting guests. Among the awe-inspiring projects in this book are an opulent villa set in the Hollywood Hills with an infinity pool projecting over LA, an idyllic rural retreat set in luxurious valleys and stunning beach houses around the coast. The diversity of the locations extend from Mexico and Brazil to Thailand and Italy. Featured architects include: Damien Murtagh, Lockyer Architects, ISJ Architects, Saucier + Perrotte, SAOTA, Okada Architects, Original Vision, Koutsoftides Architects, Drozdov Partners and Carlos Bratke Architect.

Author : Holger H. Herwig
Publisher : Routledge
ISBN 13 : 1317703650
Total Pages : 303 pages
Book Rating : 4.55/5 ( download)

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Download or read book 'Luxury' Fleet: (RLE The First World War) written by Holger H. Herwig and published by Routledge. This book was released on 2014-04-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1980 ‘Luxury’ Fleet (the phrase was Winston Churchill’s) was the first history of the Imperial German navy from 1888 to 1918. After tracing the historical background to German naval ambitions, the first two sections of the book analyse Admiral Tirpitz’s programme of building a battle fleet strong enough to engage the Royal Navy in the North Sea. The author shows the fleet in its European setting and describes the warships and the attitudes of the officer corps and seamen. The final section of the book discusses the tactical deployment of the German fleet during the First World War, both in home waters and overseas; and it weighs the balance between those who supported fleet actions in preference to those who favoured cruiser and submarine warfare.

Author : Dana Thomas
Publisher : Penguin
ISBN 13 : 110121807X
Total Pages : 384 pages
Book Rating : 4.75/5 ( download)

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Download or read book Deluxe written by Dana Thomas and published by Penguin. This book was released on 2007-08-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: “With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.