Loyaltys Web

Author : Yuan Gao
Publisher : IGI Global
ISBN 13 : 9781591403272
Total Pages : 350 pages
Book Rating : 4.78/5 ( download)

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Download or read book Web Systems Design and Online Consumer Behavior written by Yuan Gao and published by IGI Global. This book was released on 2005-01-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.

Author : Kathleen Sindell
Publisher : Dearborn Real Estate Education
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.82/5 ( download)

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Download or read book Loyalty Marketing for the Internet Age written by Kathleen Sindell and published by Dearborn Real Estate Education. This book was released on 2000 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Fact Sheet Addresses the explosive subject of Electronic Customer Relationship Management so Internet businesses can better meet the needs of each customer.

Author : Arun Kumar & N. Meenakshi
Publisher : Vikas Publishing House
ISBN 13 : 8125942599
Total Pages : 942 pages
Book Rating : 4.97/5 ( download)

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Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

Author : Emerald Group Publishing Limited
Publisher : Emerald Group Publishing
ISBN 13 : 1785608703
Total Pages : 196 pages
Book Rating : 4.04/5 ( download)

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Download or read book A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-11-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment

Author : Alan B. Albarran
Publisher : Routledge
ISBN 13 : 1135969418
Total Pages : 278 pages
Book Rating : 4.17/5 ( download)

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Download or read book Media Management and Economics Research in a Transmedia Environment written by Alan B. Albarran and published by Routledge. This book was released on 2013-07-24 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

Author : Yusuf Balarabe Abdullahi
Publisher : GRIN Verlag
ISBN 13 : 3346367584
Total Pages : 88 pages
Book Rating : 4.87/5 ( download)

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Download or read book The Influence of social media marketing, brand loyalty, brand awareness towards consumer purchase intention. An empirical analysis written by Yusuf Balarabe Abdullahi and published by GRIN Verlag. This book was released on 2021-03-18 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.9, Limkokwing University of Creative Technology, language: English, abstract: The reason for this research is to distinguish and look at consumers' purchase intention in Malaysia through social media marketing, brand loyalty and brand awareness. Other than that, this research rushes to discover the relationships between social media marketing, brand awareness and electronic word of mouth towards brand loyalty among the consumers in Malaysia inciting purchase intentions. Consumers purchase intention has developed with the help of the social media marketing, and progressively replacing the customary marketing techniques. The marketing methodology is based on social media platforms where consumers are currently looking for information about an item or service, and others encounters before resolving to purchase the item or service. The sharing of the brands, item surveys, and clients' encounters are a piece of the electronic word of mouth where data is transmitted and gotten over the web. With the impact of electronic word of mouth and social media marketing, it has an effect to the brand loyalty, and in the end towards purchase intentions. This study endeavors to study the effect of social media marketing, brand loyalty, and brand awareness towards purchase intentions. Two hundred questionnaires were collected toward the end of the review inside Malaysia. Five hypotheses were produced and tested.

Author : Makoto Oya
Publisher : Springer
ISBN 13 : 0387856919
Total Pages : 378 pages
Book Rating : 4.19/5 ( download)

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Download or read book Towards Sustainable Society on Ubiquitous Networks written by Makoto Oya and published by Springer. This book was released on 2008-08-15 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The massive growth of the Internet has made an enormous amount of infor- tion available to us. However, it is becoming very difficult for users to acquire an - plicable one. Therefore, some techniques such as information filtering have been - troduced to address this issue. Recommender systems filter information that is useful to a user from a large amount of information. Many e-commerce sites use rec- mender systems to filter specific information that users want out of an overload of - formation [2]. For example, Amazon. com is a good example of the success of - commender systems [1]. Over the past several years, a considerable amount of research has been conducted on recommendation systems. In general, the usefulness of the recommendation is measured based on its accuracy [3]. Although a high - commendation accuracy can indicate a user's favorite items, there is a fault in that - ly similar items will be recommended. Several studies have reported that users might not be satisfied with a recommendation even though it exhibits high recommendation accuracy [4]. For this reason, we consider that a recommendation having only accuracy is - satisfactory. The serendipity of a recommendation is an important element when c- sidering a user's long-term profits. A recommendation that brings serendipity to users would solve the problem of “user weariness” and would lead to exploitation of users' tastes. The viewpoint of the diversity of the recommendation as well as its accuracy should be required for future recommender systems.

Author : Jamie Riedesel
Publisher : Simon and Schuster
ISBN 13 : 161729814X
Total Pages : 558 pages
Book Rating : 4.41/5 ( download)

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Download or read book Software Telemetry written by Jamie Riedesel and published by Simon and Schuster. This book was released on 2021-08-31 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Software Telemetry is a guide to operating the telemetry systems that monitor and maintain your applications. It takes a big picture view of telemetry, teaching you to manage your logging, metrics, and events as a complete end-to-end ecosystem. You'll learn the base architecture that underpins any software telemetry system, allowing you to easily integrate new systems into your existing infrastructure, and how these systems work under the hood. Throughout, you'll follow three very different companies to see how telemetry techniques impact a greenfield startup, a large legacy enterprise, and a non-technical organization without any in-house development. You'll even cover how software telemetry is used by court processes--ensuring that when your first telemetry subpoena arrives, there's no reason to panic!

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466665483
Total Pages : 764 pages
Book Rating : 4.84/5 ( download)

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Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Author : Marcus Klamert
Publisher : Oxford University Press
ISBN 13 : 0199683123
Total Pages : 354 pages
Book Rating : 4.23/5 ( download)

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Download or read book The Principle of Loyalty in EU Law written by Marcus Klamert and published by Oxford University Press. This book was released on 2014 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The principle of loyalty requires the EU and its Member States to co-operate sincerely towards the implementation of EU law. Under the principle, the European courts have developed significant public law duties on States to deepen the reach of EU law. This is the first full-length analysis of the loyalty principle and its legal implications.