Leveraging Internal Data To Target Competitor Customers

Author : Forte Consultancy Group
Publisher : Forte Consultancy
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4./5 ( download)

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Download or read book Leveraging Internal Data to Target Competitor Customers written by Forte Consultancy Group and published by Forte Consultancy. This book was released on with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies already own the right data for targeted acquisition from their competitors, yet most aren’t aware of it. Is your company one of them? What you think you don’t know but actually likely do regarding your competitors’ customers represents a huge untapped potential that could create substantial impact to your company’s bottom-line.

Author : Michael Roberts
Publisher : Richards Education
ISBN 13 :
Total Pages : 159 pages
Book Rating : 4./5 ( download)

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Download or read book Data Analytics for Business: Leveraging Data for Strategic Insights written by Michael Roberts and published by Richards Education. This book was released on with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern business landscape, data is more valuable than ever. "Data Analytics for Business: Leveraging Data for Strategic Insights" is a comprehensive guide designed to help businesses harness the power of data analytics to drive decision-making, improve operations, and gain competitive advantage. This book covers the entire spectrum of data analytics, from foundational concepts to advanced techniques, with practical examples and real-world case studies. Whether you are a business leader, data professional, or aspiring analyst, this handbook equips you with the knowledge and skills to transform raw data into actionable insights that propel your organization forward. Embrace the future of business intelligence and unlock the full potential of data analytics.

Author : Raj Varma
Publisher : Blue Rose Publishers
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4./5 ( download)

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Download or read book Trillion Dollar Data Hives: Unleashing the Power of Data for Business Successes written by Raj Varma and published by Blue Rose Publishers. This book was released on 2023-10-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlocking the Secrets of Trillion Dollar Data Hives Data has become the lifeblood of modern businesses. But what does it really take to build an unstoppable data hive? In this insightful book, readers will go behind the scenes of the world's largest data-driven enterprises like Google, Amazon, and Facebook. They will discover how these companies transformed from startups into trillion-dollar giants by mastering the art of data collection and analytics. Through real-world case studies and interviews with industry leaders, learn: How to evolve your organization into a bustling "data ecosystem' that collaborates to gain valuable insights. • Effective strategies for collecting and storing vast amounts of customer and operational data securely at scale. • Powerful techniques for applying artificial intelligence to amplify human intelligence and supercharge decision-making. • Practical ways to harness data-driven insights across departments to revolutionize products, marketing, and overall business strategy. For any executive seeking to understand the dato-first principles that separate industry disruptors, this book delivers unprecedented access into the trillion-dollar data hives shaping the future of business. Its lessons will help you unlock new frontiers of growth in the digital age.

Author : Rebecca Cox
Publisher : Rebecca Cox
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4./5 ( download)

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Download or read book Mastering Search Engine Marketing written by Rebecca Cox and published by Rebecca Cox. This book was released on 2023-07-06 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The online marketplace is fiercely competitive, search engine marketing (SEM) has become an indispensable tool for businesses seeking to enhance their online visibility and drive targeted traffic to their websites. From small startups to multinational corporations, understanding and harnessing the power of search engines is vital for success. "Mastering Search Engine Marketing” is a comprehensive guide that explores the fundamental concepts, tactics involved in SEM, equipping readers with the knowledge and skills to excel in this dynamic field.

Author : Jean Paul Isson
Publisher : John Wiley & Sons
ISBN 13 : 1119325498
Total Pages : 432 pages
Book Rating : 4.99/5 ( download)

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Download or read book Unstructured Data Analytics written by Jean Paul Isson and published by John Wiley & Sons. This book was released on 2018-03-02 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn unstructured data into valuable business insight Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices. Roughly 80 percent of today's data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work. Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence. You will learn: How to increase Customer Acquisition and Customer Retention with UDA The Power of UDA for Fraud Detection and Prevention The Power of UDA in Human Capital Management & Human Resource The Power of UDA in Health Care and Medical Research The Power of UDA in National Security The Power of UDA in Legal Services The Power of UDA for product development The Power of UDA in Sports The future of UDA From small businesses to large multinational organizations, unstructured data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage. Unstructured Data Analytics lays this space open for examination, and provides a solid framework for beginning meaningful analysis.

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633698556
Total Pages : 852 pages
Book Rating : 4.50/5 ( download)

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Download or read book 5 Years of Must Reads from HBR: 2019 Edition written by Harvard Business Review and published by Harvard Business Press. This book was released on 2019-04-16 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2019's best reads, all in one place. Get five years of the latest, most significant thinking from the pages of Harvard Business Review in one library set. Every year, HBR editors examine the ideas, insights, and best practices from the past twelve months to select the articles that have provoked the most conversation, the most inspiration, and the most change. From how companies can proactively evolve their business models to stay ahead of the digital revolution to understanding why your strategy execution isn't working--and how to fix it--the articles in these volumes will help you manage your daily challenges and meet the changing competitive landscape head-on. Books in the HBR 10 Must Reads series offer essential reading from Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts such as Clayton Christensen, Michael Porter, Herminia Ibarra, Daniel Goleman, Marcus Buckingham, Roger Martin, Adam Grant, Thomas Davenport, and Patty McCord. Company examples range from Unilever, Deloitte, and DHL to Facebook, Netflix, Google, and Uber. 5 Years of Must Reads: 2019 Edition brings the most current and important business conversations of the past few years to your fingertips.

Author : Harsh V. Verma
Publisher : Pearson Education India
ISBN 13 : 9788131754474
Total Pages : 680 pages
Book Rating : 4.72/5 ( download)

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Download or read book Services Marketing: Text and Cases, 2/e written by Harsh V. Verma and published by Pearson Education India. This book was released on 2012 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.46/5 ( download)

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Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 163369982X
Total Pages : 958 pages
Book Rating : 4.23/5 ( download)

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Download or read book 5 Years of Must Reads from HBR: 2020 Edition (5 Books) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2020-02-04 with total page 958 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years' worth of management wisdom, all in one place. Get the latest, most significant thinking from the pages of Harvard Business Review in 5 Years of Must Reads: 2020 Edition. Every year, HBR editors examine the ideas, insights, and best practices from the past twelve months to select the definitive articles that have provoked the most conversation, the most inspiration, and the most change. From how you can lead with authenticity by moving past your comfort zone, to engaging customers and employees alike with the help of artificial intelligence, to scaling your agile processes from a handful of teams to hundreds, the articles in this five-book collection will help you manage your daily challenges and meet the changing competitive landscape head-on. Books in the HBR 10 Must Reads series offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts such as Clayton Christensen, Michael Porter, W. Chan Kim, Renee Mauborgne, Herminia Ibarra, Marcus Buckingham, Roger Martin, Adam Grant, Thomas Davenport, and Katrina Lake. Company examples range from P&G, DHL, and Deloitte to Alibaba, Google, and Stitch Fix. 5 Years of Must Reads: 2020 Edition brings the most current and important business conversations to your fingertips.

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1647820294
Total Pages : 1077 pages
Book Rating : 4.99/5 ( download)

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Download or read book HBR's 10 Must Reads on Technology and Strategy Collection (7 Books) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2020-12-08 with total page 1077 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are analytics and technology a strategic part of your business? Artificial intelligence, platforms, algorithms, machine learning. Most business leaders know the value in advanced technologies. But how do you embed them into your business—and make them a key part of your strategy? HBR's 10 Must Reads Technology and Strategy Collection features innovative ideas to help you understand what new technologies offer, decide what business models are best for your business, and move forward with new innovations. Included in this seven-book set are: HBR's 10 Must Reads on AI, Analytics, and the New Machine Age HBR's 10 Must Reads on Business Model Innovation HBR's 10 Must Reads on Platforms and Ecosystems HBR's 10 Must Reads on Innovation HBR's 10 Must Reads on Design Thinking HBR's 10 Must Reads on Strategy HBR's 10 Must Reads on Strategy, Vol. 2 The collection includes seventy articles selected by HBR's editors from renowned thought leaders including Clayton M. Christensen, W. Chan Kim, Renee Mauborgne, and Thomas H. Davenport, plus the indispensable article "Why Every Company Needs an Augmented Reality Strategy" by Michael E. Porter and James E. Heppelmann. With HBR's 10 Must Reads Technology and Strategy Collection, you can bridge the divide between your digital and strategic efforts, and ensure your business is on the cutting edge. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.