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Author : Simon Broadbent
Publisher : Vintage
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.01/5 ( download)
Download or read book The Leo Burnett Book of Advertising written by Simon Broadbent and published by Vintage. This book was released on 1984 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leo Burnett Company
Publisher : Triumph Books (IL)
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.13/5 ( download)
Download or read book The Leo Burnett Worldwide Advertising and Media Fact Book written by Leo Burnett Company and published by Triumph Books (IL). This book was released on 1994 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tom Bernardin
Publisher : powerHouse Books
ISBN 13 : 1576875490
Total Pages : 244 pages
Book Rating : 4.90/5 ( download)
Download or read book Humankind written by Tom Bernardin and published by powerHouse Books. This book was released on 2010 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leo Burnett is one of the world's most successful advertising agencies, responsible for countless enduring ideas and creative campaigns. HumanKind provides a glimpse of the moment of germination within the inner sanctum of the advertising industry's most creative shop through interviews, conversations, transcripts and images. Aimed at advertisers, marketing experts, artists, designers, PR firms and anyone else interested in reaching out to others and conveying a message, HumanKind provides readers with a chance to get insider advice and strategy first-hand.
Author : Eric Chaisson
Publisher : Harvard University Press
ISBN 13 : 9780674412552
Total Pages : 430 pages
Book Rating : 4.59/5 ( download)
Download or read book The Hubble Wars written by Eric Chaisson and published by Harvard University Press. This book was released on 1998 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hubble Space Telescope is the largest, most complex, and most powerful observatory ever deployed in space. Now Eric Chaisson, the senior scientist on the HST project, tells the inside story of the much heralded mission to fix the telescope. Copyright © Libri GmbH. All rights reserved.
Author : Joan Kufrin
Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.73/5 ( download)
Download or read book Leo Burnett written by Joan Kufrin and published by . This book was released on 1995 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Airey
Publisher : Rockport Publishers
ISBN 13 : 1631595946
Total Pages : 291 pages
Book Rating : 4.43/5 ( download)
Download or read book Identity Designed written by David Airey and published by Rockport Publishers. This book was released on 2019-01-22 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Author : Denis Higgins
Publisher : McGraw Hill Professional
ISBN 13 : 9780071410939
Total Pages : 125 pages
Book Rating : 4.37/5 ( download)
Download or read book The Art of Writing Advertising written by Denis Higgins and published by McGraw Hill Professional. This book was released on 2003 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: A McGraw-Hill Advertising Classic "What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.
Author : Nigel Marsh
Publisher : Andrews McMeel Publishing
ISBN 13 : 0740764330
Total Pages : 277 pages
Book Rating : 4.32/5 ( download)
Download or read book Fat, Forty, and Fired written by Nigel Marsh and published by Andrews McMeel Publishing. This book was released on 2007-04 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Homer Simpson meets Anthony Robbins. Marsh's honesty and humanity make Fat, Forty, and Fired essential reading for anyone whose life has ever hit a roadblock. Hilarious and inspiring." --Bob Rosner, best-selling author and internationally syndicated Working Wounded columnist "An extremely funny and touching account of how someone can use humor and optimism to put adversity into perspective. Marsh's warm and distinctive view of life lights up every page and makes this a thoroughly enjoyable read." --Paul Wilson, author of The Little Book of Calm "I can pinpoint the precise moment when I realized my transformation from 'executive dad' to 'guy who doesn't work' was complete." --Nigel Marsh Take Dave Barry, Jack Welch, Homer Simpson, and Ray Romano, mix in a family, a little weight gain, failure, introspection, and redemption, and you have Nigel Marsh's international best-selling autobiography. As a stressed husband and father of four small children under the age of eight, Nigel Marsh was enslaved to his mortgage, recuperating from an embarrassing surgery, and suddenly fired from his corporate career. Deciding to venture "off the treadmill" in search of a more meaningful and balanced existence, Marsh tackled the art of hands-on parenting while simultaneously training for an ocean swimming race and coming to terms with his alcoholism. Touching on topics ranging from marital sex (or lack thereof), dieting, and parenthood to work, love, football, religion, self-help books, and sharks, Marsh makes his U.S. debut after enjoying best-seller status in Australia and the U.K. with this provocative and funny book.
Author : Grace Avellana Villamora
Publisher : Information Today, Inc.
ISBN 13 : 9780910965637
Total Pages : 260 pages
Book Rating : 4.33/5 ( download)
Download or read book Super Searchers on Madison Avenue written by Grace Avellana Villamora and published by Information Today, Inc.. This book was released on 2003 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research.
Author : Theodore Francis MacManus
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.30/5 ( download)
Download or read book The Sword-arm of Business written by Theodore Francis MacManus and published by . This book was released on 1927 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
