Leading Edge Marketing

Author : Robert J. Kaden
Publisher : SAGE Publications
ISBN 13 : 1452285780
Total Pages : 505 pages
Book Rating : 4.88/5 ( download)

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Download or read book Leading Edge Marketing Research written by Robert J. Kaden and published by SAGE Publications. This book was released on 2011-11-09 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and where researchers are valued for solving weighty problems and minimizing risks. The authors offer rich, new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.

Author : Veronica A. Williams
Publisher : Business Expert Press
ISBN 13 : 1606496077
Total Pages : 244 pages
Book Rating : 4.77/5 ( download)

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Download or read book Leading Edge Marketing written by Veronica A. Williams and published by Business Expert Press. This book was released on 2014-03-15 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive blueprint of the Five Ps of Marketing (www.The5Ps.com): Product, Packaging, Price, Promo, and Place. Using the Five Ps presents you with key strategies and principles to deliver “must-have” solutions for your current and future business needs. Inside are several strategies for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of this book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits...with integrity. It is a comprehensive guide to deliver a winning solution—from concept to profit.

Author : Robert J. Kaden
Publisher : SAGE Publications
ISBN 13 : 145224071X
Total Pages : 505 pages
Book Rating : 4.18/5 ( download)

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Download or read book Leading Edge Marketing Research written by Robert J. Kaden and published by SAGE Publications. This book was released on 2011-11-09 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty problems and minimizing risks. The authors offer rich new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.

Author :
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.93/5 ( download)

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Download or read book Deutsches Lesebuch für Volksschulen written by and published by . This book was released on 1940 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Brent Green
Publisher : Paramount Market Publishing
ISBN 13 : 9780976697350
Total Pages : 356 pages
Book Rating : 4.51/5 ( download)

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Download or read book Marketing to Leading-edge Baby Boomers written by Brent Green and published by Paramount Market Publishing. This book was released on 2006 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. These early Boomers have proven that they don't just occupy life stages -- they transform them. Now this influential generation is roaring into retirement and shaping a new future. They deserve -- and will amply reward -- your marketing investment. The paperback edition presents stimulating chapters that will show you:-Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers-Select the right advertising media to achieve your marketing goals-LOHAS: a new lifestyle segment that's changing everything-How to plan and organize "bandwagon" Boomer events and promotions-Exceptional opportunities for reaching Boomers through the InternetPer Brent Green, reading this book promises something beyond an insightful and challenging analysis of a generation moving into retirement. You will discover some original ideas about how the Baby Boom is shaping the future. What happens next will be interesting, if not tumultuous.

Author : Jim Aitchison
Publisher : FT Press
ISBN 13 : 0133412334
Total Pages : 596 pages
Book Rating : 4.38/5 ( download)

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Download or read book Cutting Edge Advertising written by Jim Aitchison and published by FT Press. This book was released on 2012-12-11 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

Author : Rajkumar Venkatesan
Publisher : Pearson Education
ISBN 13 : 0133552527
Total Pages : 321 pages
Book Rating : 4.22/5 ( download)

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Download or read book Cutting-edge Marketing Analytics written by Rajkumar Venkatesan and published by Pearson Education. This book was released on 2015 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1599184508
Total Pages : 284 pages
Book Rating : 4.00/5 ( download)

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Download or read book No BS Marketing to Seniors and Leading Edge Boomers written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-10-08 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others

Author : Michael A. Goodman
Publisher :
ISBN 13 : 9780970208804
Total Pages : 0 pages
Book Rating : 4.04/5 ( download)

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Download or read book The Potato Chip Difference written by Michael A. Goodman and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : George Morris De'Ath
Publisher : Bloomsbury Publishing
ISBN 13 : 180024584X
Total Pages : 301 pages
Book Rating : 4.46/5 ( download)

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Download or read book Face of Evil written by George Morris De'Ath and published by Bloomsbury Publishing. This book was released on 2021-02-11 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you play games with a killer... you can't afford to lose. Looking for a subject for her book about evil, Lydia Tune travels to the infamous Mortem Asylum in seedy Decanten City. Her target is Jason Devere, a death row serial killer notorious for his precise and grotesque murders. Lydia is beautiful, ruthless and manipulative – she always gets what she wants. She knows the only way to get Jason to speak is to engage him in a dangerous battle of wits. Local detective and old friend Alex Gilbey warns her off the case, but he has no idea just how far Lydia will go to court darkness. The more Lydia digs into Jason's story, the clearer it becomes that there is a bigger story to uncover. But the problem with playing with killers is that they never play nice... A glittering and suspenseful debut psychological thriller, Face of Evil is impossible to put down. What readers are saying about Face of Evil: 'Dark and mysterious... The stuff nightmares are made of. The atmosphere of the book set me on edge before the story actually began... This is a spine-tingling and pacey read with twists and turns I didn't see coming. The ending is excellent and a rollercoaster ride of revelations. Very enjoyable' 4* reader review 'There were creepy, tense, and twisty moments that I really enjoyed. If you like thrillers that involve asylums, serial killers and stories that grab you right away, you need to read this book' 3* reader review 'I really enjoyed this thriller... I could not put it down' 4* reader review 'Fantastic read. I have been completely unable to put this one down. I cannot wait to read more by this author' 5* reader review 'The author outdid himself on this one. The gore. The way it's written. It's just great! One of my favourites' 4* reader review 'Not suitable for the faint of heart. Face of Evil is one of the most intense books I have read in a long time – but I love a book that can consume me so completely... I loved every wakeful moment I spent with this book. This book is gory and intense and perfect for anyone who enjoys a bone-chilling horror mystery. Do I recommend this book – only if you are open to a brilliantly evil tale with a twist that will leave you unable to sleep for days on end' 4* reader review