Landscape And Branding

Author : Nicole Porter
Publisher : Routledge
ISBN 13 : 1317550552
Total Pages : 233 pages
Book Rating : 4.56/5 ( download)

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Download or read book Landscape and Branding written by Nicole Porter and published by Routledge. This book was released on 2015-10-05 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.

Author : Nicole Porter
Publisher : Routledge
ISBN 13 : 1317550560
Total Pages : 240 pages
Book Rating : 4.63/5 ( download)

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Download or read book Landscape and Branding written by Nicole Porter and published by Routledge. This book was released on 2015-10-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.

Author : Norman T. Newton
Publisher : La Editorial, UPR
ISBN 13 : 9780674198708
Total Pages : 756 pages
Book Rating : 4.00/5 ( download)

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Download or read book Design on the Land written by Norman T. Newton and published by La Editorial, UPR. This book was released on 1971 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resource added for the Landscape Horticulture Technician program 100014.

Author : Jane Bath
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.30/5 ( download)

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Download or read book Landscape Design Answer Book written by Jane Bath and published by . This book was released on 2006-09-12 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing specifically for new homeowners and those planning renovations, Bath pulls from her twenty-five-plus years of experience helping thousands of clients. Even though Bath faces a wide range of landscape design situations in her work, the solutions to these important landscape problems remain constant. That's why The Landscape Design Answer Book is unique. Bath reduces the subject of landscape design to about three hundred specific design problems (or goals) a homeowner may face--and provides solutions that can be universally applied.

Author : Clare Cumberlidge
Publisher :
ISBN 13 : 9780500342336
Total Pages : 0 pages
Book Rating : 4.34/5 ( download)

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Download or read book Design and Landscape for People written by Clare Cumberlidge and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many years planning was something done in the name of progress by distant committees. In the past decade, however, heavy-handed ideology has given way to a new generation of planners from diverse backgrounds - architecture, landscape, even art and performance - who seek fresh, creative ways of working with communities to build modern and sustainable societies that reflect the needs and dreams of their inhabitants. This book presents and explains, for the first time, the rise and success of this new global sensibility. With important lessons and invaluable ideas for architects, planners and landscape designers around the world, this book - set to be the volume that establishes the agenda for going forward - is just as essential for anyone interested in the future of our countryside and cities.

Author : Sue Reed
Publisher : New Society Publishers
ISBN 13 : 0865716536
Total Pages : 305 pages
Book Rating : 4.37/5 ( download)

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Download or read book Energy-Wise Landscape Design written by Sue Reed and published by New Society Publishers. This book was released on 2010-04-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Save money and energy while adding natural beauty to your home.

Author : Elizabeth Barlow Rogers
Publisher :
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.71/5 ( download)

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Download or read book Landscape Design written by Elizabeth Barlow Rogers and published by . This book was released on 2001 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: From ancient Egyptian royal cemeteries to great 18th-century English estates and the earth works of today, this volume spans the history of landscape design, revealing a great deal about the development of societies, and how cities, parks and gardens embody cultural values.

Author : Hugh Graham Dargan
Publisher : Gibbs Smith
ISBN 13 : 1423614038
Total Pages : 218 pages
Book Rating : 4.36/5 ( download)

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Download or read book Timeless Landscape Design written by Hugh Graham Dargan and published by Gibbs Smith. This book was released on 2007-01-05 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Timeless Landscape Design: The Four-Part Master Plan, renowned landscape architects Hugh and Mary Palmer Dargan share the secret to creating an unforgettable landscape with the "Four-Part Master Plan" -- a unique method they've perfected over the past two-and-a-half decades of creating award-winning gardens and yards for clients.

Author : Mary Palmer Dargan
Publisher : Gibbs Smith
ISBN 13 : 1423620739
Total Pages : 321 pages
Book Rating : 4.30/5 ( download)

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Download or read book Lifelong Landscape Design written by Mary Palmer Dargan and published by Gibbs Smith. This book was released on 2012-10-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lifelong landscape design means thinking about more than your garden. It involves encouraging your community to be a well-rooted environment consisting of friends who share home-grown produce, walk in the neighborhood, recycle, water harvest, compost and are watchful of each other’s well-being. Lifelong landscape designs create environments that connect with nature, encompass a home, and promote healthy living by providing mobility, social interaction, and places to sustain the body and soul. Learn easy steps to design your own lifelong landscape through more than 200 landscape patterns and activities that illustrate components of healthy living. Enhance the quality of your life at any stage with practical advice from this inspirational landscape architect with more than 30 years experience.

Author : Ann Marie VanDerZanden
Publisher : Cengage Learning
ISBN 13 : 9781418012861
Total Pages : 0 pages
Book Rating : 4.66/5 ( download)

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Download or read book Landscape Design written by Ann Marie VanDerZanden and published by Cengage Learning. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landscape Design: Theory and Application was written from a blended perspective of a horticulturist and landscape architect who together have over 25 years of university teaching experience in landscape design. This text discusses design tools used by landscape design professionals and then describes how to use these tools to graphically represent a landscape design concept. It introduces the topic of design as a process and how human preferences impact landscape design components. Students will learn the basic elements of art and how these elements are applied to aesthetic landscape design principles. They will also learn to understand how functional design principles need to be considered in concert with the aesthetic principles, and how landscape preference influences the application of the aesthetic principles. The process of landscape design is discussed in detail including: strategies for interacting with the client, selling a landscape concept, and creating a design from start (concept development) to finish (final plan). With the foundation for design principles and design process in place, this text provides detailed descriptions of plant material and hardscape material selections, respectively. Lastly, strategies for pricing the landscape, examples of landscape business models, and highlights a successful landscape design/build company are covered in order to provide concrete examples of how and why they have been successful.