Knowledge Management For Sales And Marketing

Author : Tom Young
Publisher : Elsevier
ISBN 13 : 1780632649
Total Pages : 197 pages
Book Rating : 4.43/5 ( download)

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Download or read book Knowledge Management for Sales and Marketing written by Tom Young and published by Elsevier. This book was released on 2011-05-03 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate.Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert

Author : Tom Young
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.45/5 ( download)

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Download or read book Knowledge Management for Sales and Marketing written by Tom Young and published by . This book was released on 2011 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert.

Author : Tom Young
Publisher : Chandos Publishing
ISBN 13 : 9781843346043
Total Pages : 0 pages
Book Rating : 4.44/5 ( download)

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Download or read book Knowledge Management for Sales and Marketing written by Tom Young and published by Chandos Publishing. This book was released on 2011-05-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing.

Author : Russ, Meir
Publisher : IGI Global
ISBN 13 : 1605663492
Total Pages : 446 pages
Book Rating : 4.94/5 ( download)

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Download or read book Knowledge Management Strategies for Business Development written by Russ, Meir and published by IGI Global. This book was released on 2009-09-30 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses the relevance of knowledge management strategies for the advancement of organizations worldwide"--Provided by publisher.

Author : Silvio Wilde
Publisher : Springer Science & Business Media
ISBN 13 : 3642164757
Total Pages : 152 pages
Book Rating : 4.50/5 ( download)

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Download or read book Customer Knowledge Management written by Silvio Wilde and published by Springer Science & Business Media. This book was released on 2011-01-04 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand its availability for a good customer relationship. It includes a case study that investigates both the administrative and the operational area of a concrete company. The survey results are then discussed in detail, key success factors identified and mistakes pointed out. After this critical analysis, final recommendations are given that every company can benefit from.

Author : Ian Chaston
Publisher : SAGE
ISBN 13 : 9781412900034
Total Pages : 290 pages
Book Rating : 4.34/5 ( download)

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Download or read book Knowledge-Based Marketing written by Ian Chaston and published by SAGE. This book was released on 2004-05-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.

Author : Kenneth Le Meunier-FitzHugh
Publisher : Oxford University Press
ISBN 13 : 0198706634
Total Pages : 216 pages
Book Rating : 4.32/5 ( download)

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Download or read book Achieving a Strategic Sales Focus written by Kenneth Le Meunier-FitzHugh and published by Oxford University Press. This book was released on 2016 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.

Author : Taverekere Srikantaiah
Publisher : Information Today, Inc.
ISBN 13 : 9781573873123
Total Pages : 554 pages
Book Rating : 4.28/5 ( download)

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Download or read book Knowledge Management in Practice written by Taverekere Srikantaiah and published by Information Today, Inc.. This book was released on 2008 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the third entry in an ambitious, highly regarded KM book series edited by T. Kanti Srikantaiah and Michael E. D. Koenig. Where Knowledge Management for the Information Professional (2000) offered information professionals an introduction to KM and Knowledge Management Lessons Learned (2004) assessed KM applications and innovations, Knowledge Management in Practice looks at how KM can be and is being implemented in organizations today. Featuring the contributions of more than 20 experts in the field, the book is unique in surveying the efforts of KM specialists to extend knowledge beyond their organizations and in providing a framework for understanding user context. The result is a must-read for any professional seeking to connect organizational KM systems with increasingly diverse and geographically dispersed user communities.

Author : Wayne Applehans
Publisher : Addison-Wesley Professional
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.61/5 ( download)

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Download or read book Managing Knowledge written by Wayne Applehans and published by Addison-Wesley Professional. This book was released on 1999 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge management is a hot topic in the modern corporate world and this unique, practical book helps managers utilize corporate information to achieve real gains in productivity and profitability.

Author : Christian Stary
Publisher : World Scientific
ISBN 13 : 9812770593
Total Pages : 384 pages
Book Rating : 4.92/5 ( download)

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Download or read book Knowledge Management written by Christian Stary and published by World Scientific. This book was released on 2007 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of papers from the 2007 International Conference on Knowledge Management, organized by the Executive Academy of the Vienna University of Economics jointly with the International Knowledge Management Society (IKMS), the Austrian Society for Technology Policy (uGTP), the Platform Knowledge Management (PWM), the Society of Learning (SoL Austria), the Competence Centre for Knowledge Management Linz, the Austrian Computing Society (OCG), Business Innovation Consulting (BIC-Austria) and Knowledge Management Associates (KMA), represents recent outstanding work by researchers and practitioners in the field of knowledge management."