Knowledge Based Marketing

Author : Ian Chaston
Publisher : SAGE
ISBN 13 : 9781412900034
Total Pages : 290 pages
Book Rating : 4.34/5 ( download)

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Download or read book Knowledge-Based Marketing written by Ian Chaston and published by SAGE. This book was released on 2004-05-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.

Author : Wang, John
Publisher : IGI Global
ISBN 13 : 1466618744
Total Pages : 397 pages
Book Rating : 4.49/5 ( download)

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Download or read book Intelligence Methods and Systems Advancements for Knowledge-Based Business written by Wang, John and published by IGI Global. This book was released on 2012-07-31 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge is power: In today’s era of knowledge-based economies, constantly changing business environments, severe competition, and globalization, gaining the knowledge edge will greatly empower an organization to stay on the cutting edge. Intelligence Methods and Systems Advancements for Knowledge-Based Business examines state-of-the-art research in decision sciences and business intelligence, and the applications of knowledge-based business with information systems. This comprehensive volume will provide researchers, academics, and business professionals with the research and inspiration they need to strengthen and empower their businesses in today’s world.

Author : Chris West
Publisher : MacMillan
ISBN 13 : 9780333721780
Total Pages : 219 pages
Book Rating : 4.80/5 ( download)

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Download or read book Marketing Research written by Chris West and published by MacMillan. This book was released on 1999 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.

Author : Jonah C. Pardillo
Publisher : Society Publishing
ISBN 13 : 9781773613246
Total Pages : 0 pages
Book Rating : 4.43/5 ( download)

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Download or read book Knowledge Based Marketing in 21st Century written by Jonah C. Pardillo and published by Society Publishing. This book was released on 2017-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge based marketing is a key tool used as a competitive advantage by most of the Multinational Corporations in today's global context. The implementation of knowledge based strategies through the transformation and exploitation of strategic measures will pave the path for improved performance of corporations and organizations. This book provides an insight to the most prevalent question of knowledge based marketing on how companies or organizations are able to extract maximum information from the process of knowledge creation and using this information aptly to add value to organizations.Conventionally, the concept of knowledge in the field of management and marketing was not appropriated effectively because of the gap between the investors' knowledge about a company's assets and companies' under-regulated information about their customers. Hence, to bridge the gap between the two the tools of knowledge management are applied in most of the firms. Knowledge is an intangible part of this dynamic world where it lies tacitly within the effective users and managers. In the present scenario, where most of the transactions and work is done online through automatically processed inputs, the advent of knowledge based strategies has led to the easy conversion of implicit form of knowledge into the explicit ones to ensure quality delivery of products and services to customers. This concept of knowledge based marketing and its holistic approach towards the management of market is illustrated in this book. This book covers a wide range of prospects from delivering the insights on marketing laid on the foundation of knowledge based strategies to overcoming all the challenges in this field. Chapter 1 provides a glimpse of the concepts of management processes and an introduction to the organizational structure of marketing in the economy. Chapter 2 effectively reviews the approaches towards the knowledge enhanced marketing which explains the three-different perspectives of management like CRM, SCM and PDM along with the useful applications of these approaches. Chapter 3 explains the dynamic role of knowledge marketing in the 21st century with its widening impact on other features of markets as well. The subsequent chapters throw light on the implementation and mapping of knowledge management by explaining the strategic, operational and functional characteristics of marketing structure. Chapter 6 gives a drive through the application of knowledge enhanced management in three major sectors of the economy covering pharmaceuticals, energy sector and consulting services sector. Along the same line Chapter 8 delivers the full review of customer relationship management, which has a major role in the development of marketing structure headed by the knowledge processing. Chapters 9 and 10 towards the end examine the challenges faced by the firm while implementing the strategic process and overcoming it efficiently, thus giving the salient prospects of the future scope of the knowledge based marketing through the application of advanced technologies and skills respectively.

Author : F. Kohlbacher
Publisher : Springer
ISBN 13 : 0230288367
Total Pages : 275 pages
Book Rating : 4.62/5 ( download)

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Download or read book International Marketing in the Network Economy written by F. Kohlbacher and published by Springer. This book was released on 2007-10-23 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

Author : Doug McKenzie-Mohr
Publisher : New Society Publishers
ISBN 13 : 1550924621
Total Pages : 184 pages
Book Rating : 4.26/5 ( download)

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Download or read book Fostering Sustainable Behavior written by Doug McKenzie-Mohr and published by New Society Publishers. This book was released on 2011-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Author : Tom Young
Publisher : Elsevier
ISBN 13 : 1780632649
Total Pages : 197 pages
Book Rating : 4.43/5 ( download)

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Download or read book Knowledge Management for Sales and Marketing written by Tom Young and published by Elsevier. This book was released on 2011-05-03 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate.Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert

Author : Gabriele Troilo
Publisher : Edward Elgar Publishing
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.12/5 ( download)

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Download or read book Marketing Knowledge Management written by Gabriele Troilo and published by Edward Elgar Publishing. This book was released on 2006 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitive advantage is achieved by companies which are knowledge-based and market oriented. The role of marketing in a knowledge-based company is also underlined: its purpose is to generate marketing knowledge, share it with other departments, and promote its use. As a consequence, the author argues, the marketing department is no longer simply responsible for functional activities, but rather must become a diffuser of knowledge dispersed within the organization. Marketing Knowledge Management describes the individual phases of the process in detail, exploring marketing knowledge emersion, marketing knowledge generation and marketing knowledge sharing and use. The tools required to effectively implement any single phase are also discussed. Emphasising that marketing should broaden its scope to encompass effective marketing knowledge management, this book will be invaluable to: students, researchers and academics with an interest in knowledge management and all areas of marketing (including organizational aspects, marketing in an information age and marketing information systems). Practising marketeers will also find that this book provides essential reading material.

Author : Peter Doyle
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.45/5 ( download)

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Download or read book Value-Based Marketing written by Peter Doyle and published by . This book was released on 2000 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume covers Shareholder Value (SV), which may be defined as a firm's ability to earn a return. To achieve it, a company must be perceived to operate in a viable market, pursuing a strategy which promises sustainable competitive advantage.

Author : Sangram Vajre
Publisher : John Wiley & Sons
ISBN 13 : 1119224861
Total Pages : 384 pages
Book Rating : 4.60/5 ( download)

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Download or read book Account-Based Marketing For Dummies written by Sangram Vajre and published by John Wiley & Sons. This book was released on 2016-04-13 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! "Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it’s important, and how to do it. Any business marketing professional will benefit from a look at this book."- David Raab, Founder at Raab Associates "If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." - Megan Heuer, Vice President and Group Director, SiriusDecisions "Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." - Joe Chernov, VP of Marketing at InsightSquared "Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." - Scott Brinker, Author of Hacking Marketing "Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." - Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." Scott Vaughan, CMO, Integrate