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Author : James U. McNeal
Publisher :
ISBN 13 : 9780669276275
Total Pages : 0 pages
Book Rating : 4.78/5 ( download)
Download or read book Kids as Customers written by James U. McNeal and published by . This book was released on 1992 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable guide for companies marketing to four-to twelve-year-olds.
Author : Susan Linn
Publisher : Anchor
ISBN 13 : 1400079993
Total Pages : 306 pages
Book Rating : 4.95/5 ( download)
Download or read book Consuming Kids written by Susan Linn and published by Anchor. This book was released on 2005 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.
Author : Kelly E. Middleton
Publisher : Wheatmark, Inc.
ISBN 13 : 1627876332
Total Pages : 400 pages
Book Rating : 4.39/5 ( download)
Download or read book Competing for Kids written by Kelly E. Middleton and published by Wheatmark, Inc.. This book was released on 2018-07-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: When was the last time you reflected on the quality of customer service your school gives to your students? As alternate forms of education become more prominent, public education faces the challenge of losing its best and brightest students to the competition. Competing for Kids is a full-service manual for giving great customer service throughout your school district. By implementing the concepts in this book, public schools can become more appealing and more successful in retaining and attracting students. Competing for Kids teaches: How the best companies use customer service to compete at the highest levelHow these twenty-one business concepts can help public schools better compete with other forms of educationHow to develop a district-wide customer service plan for all staff members working in the public school arena
Author : Jane Adams
Publisher : Simon and Schuster
ISBN 13 : 1439106827
Total Pages : 232 pages
Book Rating : 4.22/5 ( download)
Download or read book When Our Grown Kids Disappoint Us written by Jane Adams and published by Simon and Schuster. This book was released on 2008-06-20 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today's parents cope when the dreams we had for our children clash with reality? What can we do for our twenty- and even thirty-somethings who can't seem to grow up? How can we help our depressed, dependent, or addicted adult children, the ones who can't get their lives started, who are just marking time or even doing it? What's the right strategy when our smart, capable "adultolescents" won't leave home or come boomeranging back? Who can we turn to when the kids aren't all right and we, their parents, are frightened, frustrated, resentful, embarrassed, and especially, disappointed? In this groundbreaking book, a social psychologist who's been chronicling the lives of American families for over two decades confronts our deepest concerns, including our silence and self-imposed sense of isolation, when our grown kids have failed to thrive. She listens to a generation that "did everything right" and expected its children to grow into happy, healthy, successful adults. But they haven't, at least, not yet -- and meanwhile, we're letting their problems threaten our health, marriages, security, freedom, careers or retirement, and other family relationships. With warmth, empathy, and perspective, Dr. Adams offers a positive, life-affirming message to parents who are still trying to "fix" their adult children -- Stop! She shows us how to separate from their problems without separating from them, and how to be a positive force in their lives while getting on with our own. As we navigate this critical passage in our second adulthood and their first, the bestselling author of I'm Still Your Mother reminds us that the pleasures and possibilities of postparenthood should not depend on how our kids turn out, but on how we do!
Author : Juliet B. Schor
Publisher : Simon and Schuster
ISBN 13 : 1439130906
Total Pages : 304 pages
Book Rating : 4.02/5 ( download)
Download or read book Born to Buy written by Juliet B. Schor and published by Simon and Schuster. This book was released on 2014-08-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Author : Adele Faber
Publisher : Harper Collins
ISBN 13 : 0380811960
Total Pages : 306 pages
Book Rating : 4.60/5 ( download)
Download or read book How to Talk So Kids Will Listen & Listen So Kids Will Talk written by Adele Faber and published by Harper Collins. This book was released on 1999-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Can Stop Fighting With Your Chidren! Here is the bestselling book that will give you the know–how you need to be more effective with your children and more supportive of yourself. Enthusiastically praised by parents and professionals around the world, the down–to–earth, respectful approach of Faber and Mazlish makes relationships with children of all ages less stressful and more rewarding. Their methods of communication, illustrated with delightful cartoons showing the skills in action, offer innovative ways to solve common problems.
Author : John E. Thomas
Publisher : B&H Publishing Group
ISBN 13 : 9780805444438
Total Pages : 86 pages
Book Rating : 4.32/5 ( download)
Download or read book The Ultimate Book of Kid Concoctions written by John E. Thomas and published by B&H Publishing Group. This book was released on 2006 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kids should have a ball creating such wonders as an edible ocean or a greenhouse grown in a plastic bag. Among the 78 recipes are instructions for making such revolutionary new artistic mediums as whipped cream finger paint, dryer lint clay, and toothpaste putty. Quite a few of the concoctions are edible while others make great party activities or simple gifts. Illustrations.
Author : Elizabeth Berger
Publisher : Rowman & Littlefield
ISBN 13 : 9780742546356
Total Pages : 252 pages
Book Rating : 4.57/5 ( download)
Download or read book Raising Kids with Character written by Elizabeth Berger and published by Rowman & Littlefield. This book was released on 2006-04 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raising Kids with Character shows parents, clinicians, and policy-makers how the love relationship between parents and children is the workshop of the child's maturing personality, connecting everyday moments in family life to the growth of the child's sense of values and meaning. The book explains how children develop into fine, morally strong adults through their identification with loving parents, and combines practical wisdom about ordinary family experiences with an in-depth discussion of emotional development from birth through adulthood. Elizabeth Berger, MD, is a child psychiatrist and nationally acclaimed parenting expert. Her book looks beyond the parent's response to "negative behavior" to understand the meaning of the child's behavior within the growth process, while helping parents gain mastery of their own emotional reactions as a key to assisting this process. Rich vignettes of ordinary families, along with professional case studies of trouble youngsters in therapy, make this intelligent and well-written book the essential tool for parents and others looking not just to "manage" children but to understand and to nurture their spirits.
Author : Eliana Gil
Publisher : Dell
ISBN 13 : 0307422453
Total Pages : 96 pages
Book Rating : 4.53/5 ( download)
Download or read book Outgrowing the Pain written by Eliana Gil and published by Dell. This book was released on 2009-07-22 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Anyone who had a troubled childhood ought to read this book.”—Anne H. Cohn, D.P.H., Executive Director, National Committee for Prevention of Child Abuse Do you have trouble finding friends, lovers, acquaintances? Once you find them, do they dump on you, take advantage of you, or leave? Are you in a relationship you know isn't good for you? Are you still trying to figure out what you want to do when you grow up? Are you drinking too much, eating too much or trying to numb your pain with drugs of any kind? These are just a few of the problems abused children experience when they become adults. You may not realize you were abused. You may think your parents didn't mean it, didn't know better, or that others had it much worse. You may not even have made the connection between the past and your current problems. Outgrowing the Pain is an important book for any adult who was abused or neglected in childhood. It's an important book for professionals who help others. It's a book of questions that can pinpoint and illuminate destructive patterns. The answers you discover can lead to a life filled with new insight, hope, and love. “The best book available to help survivors cope and understand.”—Dan Sexton, Director, Childhelp's National Abuse Hotline “An invaluable aid for adult survivors of child abuse.”—Suzanne M. Sgroi, M.D., Executive Director, New England Clinical Associates
Author : James U. McNeal
Publisher : Free Press
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.99/5 ( download)
Download or read book Children as Consumers written by James U. McNeal and published by Free Press. This book was released on 1987 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
