Journey Map

Author : James Kalbach
Publisher : O'Reilly Media
ISBN 13 : 1492076600
Total Pages : 438 pages
Book Rating : 4.05/5 ( download)

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Download or read book Mapping Experiences written by James Kalbach and published by O'Reilly Media. This book was released on 2020-11-23 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions. Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition. Emphasize recent changes in business using the latest mapping techniques Create diagrams that account for multichannel experiences as well as ecosystem design Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence

Author : Jerry Angrave
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311064133X
Total Pages : 156 pages
Book Rating : 4.32/5 ( download)

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Download or read book The Journey Mapping Playbook written by Jerry Angrave and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-10-12 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience. Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping workshop. The Journey Mapping Playbook is based on the author’s real-world experience of running hundreds of journey mapping sessions. Understanding the priorities and pain points in customers’ lives is critical to achieve business success. Helping you to nurture better and more profitable customer experiences, this book will help you to: Define journey mapping Understand why it is commercially important Prioritise which journeys to focus on and how Decide who to invite and which tools to prepare Plan for an effective session Make every stage of the journey relevant and purposeful Build an ongoing programme The Journey Mapping Playbook shows you how to understand your customers better, whatever the size or sector of your business. Jerry Angrave, Founder and CEO of Empathyce, UK

Author : Marc Stickdorn
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491927135
Total Pages : 1341 pages
Book Rating : 4.37/5 ( download)

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Download or read book This Is Service Design Doing written by Marc Stickdorn and published by "O'Reilly Media, Inc.". This book was released on 2018-01-02 with total page 1341 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.

Author : Jaime Levy
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449373011
Total Pages : 312 pages
Book Rating : 4.16/5 ( download)

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Download or read book UX Strategy written by Jaime Levy and published by "O'Reilly Media, Inc.". This book was released on 2015-05-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Author : Jeff Patton
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491904887
Total Pages : 324 pages
Book Rating : 4.86/5 ( download)

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Download or read book User Story Mapping written by Jeff Patton and published by "O'Reilly Media, Inc.". This book was released on 2014-09-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why. Get a high-level view of story mapping, with an exercise to learn key concepts quickly Understand how stories really work, and how they come to life in Agile and Lean projects Dive into a story’s lifecycle, starting with opportunities and moving deeper into discovery Prepare your stories, pay attention while they’re built, and learn from those you convert to working software

Author : Sandra Djwa
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 077354061X
Total Pages : 442 pages
Book Rating : 4.13/5 ( download)

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Download or read book Journey with No Maps written by Sandra Djwa and published by McGill-Queen's Press - MQUP. This book was released on 2012 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poet, traveller, artist, and mystic - the story of one extraordinary woman's many lives.

Author : JIM. TINCHER
Publisher :
ISBN 13 : 9781941688755
Total Pages : 208 pages
Book Rating : 4.56/5 ( download)

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Download or read book How Hard Is It to Be Your Customer? written by JIM. TINCHER and published by . This book was released on 2022-05-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to Create Journey Maps that actually GET ResultsTop business leaders know that in order to deliver the best customer experience, they must learn as much as possible about their customers. Many understand the learning process often starts with creating a customer journey map to understand how customers interact with their business. However, the tough reality remains-nearly two out of three journey maps fail to drive customer-focused change. First published in 2019, before the COVID pandemic so quickly changed the way researchers gathered data and businesses interacted with customers, this book has become one of the top-selling books on the subject of journey mapping, It has already helped thousands of CX research professionals and business leaders plan and execute successful journey mapping initiatives and avoid the pitfalls that doom so many others. With insights from dozens of CX pros, extensive research, and real-world case studies and examples, this book guides you through the process of creating and using journey maps. This updated edition came about because of the changes created by the pandemic and the skyrocketing use of journey mapping software it helped bring about. Now with an added chapter that focuses on journey mapping software tools, and the ability to create living journey maps, this enhanced edition of How Hard Is It to Be Your Customer? will help you better understand why some maps drive action - leading to an improved customer experience, greater customer loyalty, and impressive ROI - while others just gather dust on a shelf.

Author : Robert Jordan
Publisher : Macmillan
ISBN 13 : 0812517725
Total Pages : 743 pages
Book Rating : 4.29/5 ( download)

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Download or read book The Great Hunt written by Robert Jordan and published by Macmillan. This book was released on 1991-10-15 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wheel of Time turns and Ages come and pass. What was, what will be, and what is, may yet fall under the Shadow. For centuries, gleemen have told of The Great Hunt of the Horn. Now the Horn itself is found: the Horn of Valere long thought only legend, the Horn which will raise the dead heroes of the ages. And it is stolen. THE WHEEL OF TIME Book One: The Eye of the World Book Two: The Great Hunt Book Three: The Dragon Reborn Book Four: The Shadow Rising Book Five: The Fires of Heaven Book Six: Lord of Chaos Book Seven: A Crown of Swords Book Eight: The Path of Daggers Book Nine: Winter's Heart Book Ten: Crossroads of Twilight

Author : Jordana Dym
Publisher : BRILL
ISBN 13 : 9004499784
Total Pages : 141 pages
Book Rating : 4.82/5 ( download)

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Download or read book Mapping Travel written by Jordana Dym and published by BRILL. This book was released on 2021-08-30 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on a thousand years of European travel writing and mapmaking, Dym suggests that after centuries of text-based itineraries and on-the spot directions guiding travelers and constituting their reports, maps in the fifteenth century emerged as tools for Europeans to support and report the results of land and sea travel. With each succeeding generation, these linear journey maps have become increasingly common and complex, responding to changes in forms of transportation, such as air and motor car ‘flight’ and print technology, especially the advent of multi-color printing. This is their story.

Author : Stephanie Walter
Publisher : SitePoint Pty Ltd
ISBN 13 : 109814094X
Total Pages : 74 pages
Book Rating : 4.46/5 ( download)

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Download or read book User Journey Mapping written by Stephanie Walter and published by SitePoint Pty Ltd. This book was released on 2022-02-25 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: A user journey map is a powerful asset that's used to understand how people use our products. It is an essential tool for building websites, applications, and services. By visualizing user goals, phases in the journey, tasks, pain points, and sometimes feelings, a map can help teams build products by showing a global view of the user's journey, bringing stakeholders and product teams together. It can be used to brainstorm new opportunities, fix issues, design new services, and understand gaps within an organization. This book will show you how to research, present, and use a user journey map. You'll learn: What a user journey map is, and what it's useful for The different types of maps and how to use them How to conduct user research for mapping How to run workshops How to use your maps effectively