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Author : Thomas C. Kinnear
Publisher : American Marketing Association
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.57/5 ( download)
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas C. Kinnear
Publisher : University of Michigan/Division of
ISBN 13 : 9780877122500
Total Pages : pages
Book Rating : 4.04/5 ( download)
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by University of Michigan/Division of. This book was released on 1986-06-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 724 pages
Book Rating : 4.99/5 ( download)
Download or read book Journal of Public Policy & Marketing written by and published by . This book was released on 2004 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Public Policy written by and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dilip Ghosh
Publisher : Academic Press
ISBN 13 : 0323856160
Total Pages : 402 pages
Book Rating : 4.64/5 ( download)
Download or read book Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy written by Dilip Ghosh and published by Academic Press. This book was released on 2023-04-12 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. Includes case studies, points-of-view, literature reviews, recent developments, data and methods Explores intrinsic and extrinsic motivators for consumer purchasing behaviors Covers each aspect of “Seed to Patient pathway
Author :
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.11/5 ( download)
Download or read book Journal of Public Policy & Marketing : JPP&M written by and published by . This book was released on 2011 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.57/5 ( download)
Download or read book Journal of Public Policy & Marketing written by and published by . This book was released on 2009 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kimball Marshall
Publisher : Routledge
ISBN 13 : 1136429689
Total Pages : 355 pages
Book Rating : 4.82/5 ( download)
Download or read book Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization written by Kimball Marshall and published by Routledge. This book was released on 2013-02-01 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, government-funded technologies have produced radar, microwave ovens, modern cell phone systems, the Internet, new materials for aircraft and motor vehicles, and new medical instrumentation. This first-of-its-kind book examines how access to technology is affected by government policies and government-sponsored programs. Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization: International Perspectives provides an easy-to-read overview of the field and several studies serving as examples to guide government policymakers and private sector decision makers. This forward-looking book also forecasts the potential impacts of government regulation upon the field and presents provocative discussions of the ethical implications of the cross-cultural and cross-national challenges facing technologically developed nations in the global economy. This book reviews this broad field by first providing an overview of the goals of government technology policies and programs as well as of generic types of government technology programs. Next, it presents carefully selected studies that illustrate the potential impacts of government decisions upon marketing constraints, industry acceptance of regulatory requirements, economic development, gross domestic product, and the choices firms make when it comes to location, competitiveness, product development, and other factors. The final chapters explore ethical considerations from a global perspective. These chapters also explore the implications of these considerations in relation to the success of governmental and private sector technology transfer and commercialization programs. The macromarketing perspective taken by the contributors serves to ground the impacts of government technology policies and programs in practical implications for economic development, business productivity, and quality of life. The contributors to this unique collection share their expertise on government sponsorship of technology research, the impact of government regulation upon technology marketing and economic development, the effects of government policies on business practices, intellectual property rights, and much more. Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization shows how evolving technology and government policy changes have affected: the commercialization of musicnew media, piracy problems, consumer choices and costs, and changes in the radio and concert promotion industries the adoption of new household technology licensure requirements for telemedicinewith an essential overview of telemedicine plus examinations of relevant governmental regulations and potential applications patents, copyrights, trademarks, licensing, and proprietary information scrap tire disposalnew alternatives for a chronic waste disposal problem food product development state-owned enterpriseswith a case study illustrating how a stagnant state-owned company quickly evolved into China’s leading firm in the textile machinery field
Author : Phil Harris
Publisher : SAGE
ISBN 13 : 1473959071
Total Pages : 1045 pages
Book Rating : 4.71/5 ( download)
Download or read book The SAGE Handbook of International Corporate and Public Affairs written by Phil Harris and published by SAGE. This book was released on 2016-06-30 with total page 1045 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PA PA and its relationship to other Key Disciplines Emerging Trends in PA The Regional Development and Application of PA Case Studies of PA in Action Tactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.
Author : Robert W. Palmatier
Publisher : Springer
ISBN 13 : 3319619853
Total Pages : 328 pages
Book Rating : 4.59/5 ( download)
Download or read book Customer Engagement Marketing written by Robert W. Palmatier and published by Springer. This book was released on 2017-08-29 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
