Journal Of China Marketing Volume 6 1

Author : Robert Guang Tian
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443888338
Total Pages : 175 pages
Book Rating : 4.32/5 ( download)

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Download or read book Journal of China Marketing Volume 6 (1) written by Robert Guang Tian and published by Cambridge Scholars Publishing. This book was released on 2016-02-08 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This journal has been discontinued. Any issues are available to purchase separately.

Author : Tiebing Shi
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527514978
Total Pages : 196 pages
Book Rating : 4.73/5 ( download)

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Download or read book Journal of China Marketing Volume 6 (2) written by Tiebing Shi and published by Cambridge Scholars Publishing. This book was released on 2018-07-27 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This journal has been discontinued. Any issues are available to purchase separately.

Author : Robert Guang Tian
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443893943
Total Pages : 140 pages
Book Rating : 4.47/5 ( download)

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Download or read book International Journal of Business Anthropology Volume 6 (1) written by Robert Guang Tian and published by Cambridge Scholars Publishing. This book was released on 2016-05-11 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This journal has been discontinued. Any issues are available to purchase separately.

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317955854
Total Pages : 156 pages
Book Rating : 4.56/5 ( download)

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Download or read book Strategic Global Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2021-08-29 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in the way these channels function; and more! Handy charts, tables, and figures make the information easy to access and understand. In Strategic Global Marketing: Issues and Trends, authors from Israel, the United States, India, Hong Kong, and New Zealand examine the usefulness of comparative studies of dominant cultural values in successful international strategy development as well as other specific facets of international marketing strategy, such as: technometrics—a benchmarked approach to compare competing brands on a set of attributes the attitudes of Taiwanese executives regarding exporting and international conduct the cultural values that must be taken into account to produce effective print advertisements in the United States and India the marketing roles and functions undertaken by Chinese wholesalers—and the functions they are still reluctant to perform a meta-analysis-tested model of the relationship between export performance and the degree of standardization of international marketing strategy used by the exporter the effectiveness of policies put in place by leaders of United States cities in their efforts to promote exports

Author : Jonathan Swift
Publisher : Bloomsbury Publishing
ISBN 13 : 1137603801
Total Pages : 424 pages
Book Rating : 4.07/5 ( download)

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Download or read book Understanding Business in the Global Economy written by Jonathan Swift and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations. This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.

Author : Kara Chan
Publisher : City University of HK Press
ISBN 13 : 9629372835
Total Pages : 216 pages
Book Rating : 4.35/5 ( download)

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Download or read book Social Issue of Advertising written by Kara Chan and published by City University of HK Press. This book was released on 2016-12-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion. Written by professors of advertising with experience from both within the industry and from international research, this is a senior level textbook designed to augment any studies in advertising, marketing, public relations or media studies.

Author : L. Qixun Siebers
Publisher : Springer
ISBN 13 : 0230313728
Total Pages : 208 pages
Book Rating : 4.29/5 ( download)

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Download or read book Retail Internationalization in China written by L. Qixun Siebers and published by Springer. This book was released on 2011-07-19 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

Author : China Marketing Centre
Publisher :
ISBN 13 : 9780646402994
Total Pages : pages
Book Rating : 4.94/5 ( download)

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Download or read book Journal of China Marketing written by China Marketing Centre and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Harlan E. Spotts
Publisher : Springer
ISBN 13 : 3319117610
Total Pages : 308 pages
Book Rating : 4.14/5 ( download)

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Download or read book Revolution in Marketing: Market Driving Changes written by Harlan E. Spotts and published by Springer. This book was released on 2014-10-23 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.

Author : Yigang Pan
Publisher : Psychology Press
ISBN 13 : 9780789011886
Total Pages : 224 pages
Book Rating : 4.83/5 ( download)

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Download or read book Greater China in the Global Market written by Yigang Pan and published by Psychology Press. This book was released on 2000 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of doing business successfully in China! From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This volume brings you the practical advice and empirical research of top experts in the field, including John Farley of Dartmouth College, John Child of Cambridge University, and Rohit Despande of Harvard University. Tapping China's huge economy can be highly profitable, but only if you understand the subtleties of doing business in the Chinese culture. Greater China in the Global Market offers insider's views of guanxi, the Chinese concept of relationship that can make or break international business ventures in China, as well as the expertise in Chinese corporate and consumer cultures you will need to establish successful business strategies. Greater China in the Global Market presents a comprehensive view of the essential factors in marketing to China, including: the difference in corporate culture between joint ventures and state-owned enterprises the most effective ways to manage the value chain activities in joint ventures the merits and limitations of various entry strategies, including umbrella companies, franchising, and contractual joint ventures, among others the influence of risk-absorption capability and risk-dispersion mechanisms on the choice of entry mode the factors that influence timing your entry into the market the changing tastes of Chinese consumers the correlation between brand consciousness and income in younger consumers a thorough literature review of twenty years of marketing research on China Greater China in the Global Market is a valuable resource for front-line marketing executives in China as well as corporate decision makers in their headquarters at home. It is a must read for academics and business practitioners with an interest in China.