Investments In Pop Up Stores

Author : Alessia Breda
Publisher : Springer Nature
ISBN 13 : 3658428341
Total Pages : 136 pages
Book Rating : 4.41/5 ( download)

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Download or read book Investments in Pop-up Stores written by Alessia Breda and published by Springer Nature. This book was released on 2023-12-24 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on two key challenges: the negative impact on property value and higher vacancy risk for pop-up shops. It suggests alternative rental models based on footfall and customer conversion rates and provides a strategic framework for real estate investors to develop and manage pop-up stores. The empirical study emphasizes the importance of data availability, market fundamentals, and the potential of the operator model for managing pop-up retail spaces. The retail real estate market in Switzerland comprises about 13.0% of total commercial areas. The growth of e-commerce, accelerated by the COVID-19 pandemic, is causing significant changes in brick-and-mortar retail. Real estate owners are facing higher vacancy rates, shorter rental terms, and lower rental prices. However, e-commerce has limitations that prevent it from fully replacing physical stores. Retailers are now seeking flexible and innovative spaces like pop-up stores. In Switzerland, pop-up stores are mostly used as marketing tools or to fill vacancies, rather than as a sustainable business model, due to their negative impact on property market value. This textbook has been recommended and developed for universitary courses in Germany, Austria and Switzerland.

Author : Ghalia Boustani
Publisher : Routledge
ISBN 13 : 0429996497
Total Pages : 116 pages
Book Rating : 4.98/5 ( download)

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Download or read book Ephemeral Retailing written by Ghalia Boustani and published by Routledge. This book was released on 2019-07-26 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.

Author : Kate Baade
Publisher : Oxford University Press
ISBN 13 : 019483669X
Total Pages : 160 pages
Book Rating : 4.92/5 ( download)

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Download or read book Business Result 2E Upper-intermediate Student's Book written by Kate Baade and published by Oxford University Press. This book was released on 2020-07-28 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Result Second Edition offers business professionals more communication and language practice than ever before, helping students develop relevant communication skills they can use immediately in the workplace.

Author : Ghalia Boustani
Publisher : Routledge
ISBN 13 : 1000422445
Total Pages : 104 pages
Book Rating : 4.43/5 ( download)

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Download or read book Pop-Up Retail written by Ghalia Boustani and published by Routledge. This book was released on 2021-05-13 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

Author : Simon S C Tay
Publisher : World Scientific
ISBN 13 : 9813273569
Total Pages : 477 pages
Book Rating : 4.66/5 ( download)

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Download or read book Shadows Across The Golden Land: Myanmar's Opening, Foreign Influence And Investment written by Simon S C Tay and published by World Scientific. This book was released on 2020-10-06 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the political and economic challenges facing Myanmar as it opens to the world? And what are the opportunities and responsibilities for the international community to influence and also invest in the country?This book aims to provide readers with an assessment that integrates analysis with on-the-ground experience and insights, drawn from closely engaging with Myanmar since the country began to move towards democracy and open to the world. In order for readers to appreciate emerging trends and developments, the book evaluates the efforts of the recent Thein Sein administration and current National League of Democracy government up to the present day. It also identifies key events from the colonial period through to the decades when the country was under military rule, cut off from much of the international community. The on-going crisis in Myanmar's Rakhine State and the controversial situation of the Rohingya are examined at length, with an effort to contextualise these events in wider challenges of geopolitics and national reforms to rehabilitate the government and the economy.The book presents readers with a clear view of how the country might progress beyond current obstacles, and highlights the opportunities that remain for those willing to engage constructively for the longer term in the opening of this frontier economy and once-pariah state. As Myanmar moves ahead with its transition to democracy and with economic development, this book is recommended for both those who watch the country with interest and those who consider the ways in which the international community interacts with the region and Myanmar.

Author : Isabelle Szmigin
Publisher : Oxford University Press
ISBN 13 : 0198786239
Total Pages : 523 pages
Book Rating : 4.38/5 ( download)

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Download or read book Consumer Behaviour written by Isabelle Szmigin and published by Oxford University Press. This book was released on 2018 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.

Author : Kelly J. Frank
Publisher : John Wiley & Sons
ISBN 13 : 1119911923
Total Pages : 298 pages
Book Rating : 4.20/5 ( download)

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Download or read book To the Moon Investing written by Kelly J. Frank and published by John Wiley & Sons. This book was released on 2022-12-08 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hands-on, practical strategies to build your financial future In To the Moon Investing: Visually Mapping Your Winning Stock-Market Portfolio, veteran asset investor Kelly James Frank delivers an exciting and intuitive fresh approach that enables you to navigate an increasingly volatile market through the use of tailored portfolio maps. . In the book, you’ll learn how to understand risk and how it affects you as an investor, how to prepare for your investing future, and how to uncover why you want to invest. You’ll also shore up your financial literacy and explore the difference between growth and value strategies. The book offers a vivid and innovative approach to investing that you’ll actually have fun reading and its engaging philosophy ensures you’ll be able to put your newfound knowledge to work immediately. You’ll discover: The interconnected five factors that determine a share’s current and future value Summaries, charts and sketches to help you remember the book’s key insights and that you can use to record your own market observations and understanding An exploration of macroeconomics that sheds light on how decisions made by the Fed and the government can impact you as an individual investor The perfect combination of fun and informative, To the Moon Investing: Visually Mapping Your Winning Stock-Market Portfolio is an energetic and authoritative playbook to building a resilient and profitable investment portfolio.

Author : Ghalia Boustani
Publisher : Taylor & Francis
ISBN 13 : 1000789403
Total Pages : 101 pages
Book Rating : 4.09/5 ( download)

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Download or read book A Fashion Retailer’s Guide to Thriving in Turbulent Times written by Ghalia Boustani and published by Taylor & Francis. This book was released on 2022-12-01 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence; it needs to respect a philosophy, abide by values and follow clear processes. A brand’s success and sustainability follow specific rules, nonetheless for fashion brands. But do fashion brand management rules apply in today’s turbulent times? Acknowledging and going beyond branding theory, this book challenges knowledge and practices that have been guiding fashion retail brands for many years. Co-written by an academic researcher and a retail consultant with 30 years of experience, this practical guide offers not a process that fashion brands must follow, but potential avenues for survival in today’s retail market and facing today’s customers. Professionals and students of fashion retailing and branding will appreciate the detailed case studies that illustrate revisited concepts and thought-provoking suggestions on how to make decisions for an uncertain future.

Author : Byoungho Ellie Jin
Publisher : Bloomsbury Publishing
ISBN 13 : 135018019X
Total Pages : 273 pages
Book Rating : 4.92/5 ( download)

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Download or read book Global Fashion Business written by Byoungho Ellie Jin and published by Bloomsbury Publishing. This book was released on 2024-07-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.

Author : Gary Warnaby
Publisher : Springer
ISBN 13 : 3319713744
Total Pages : 97 pages
Book Rating : 4.48/5 ( download)

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Download or read book Pop-up Retailing written by Gary Warnaby and published by Springer. This book was released on 2017-12-28 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by retail brands. In addition, it draws on theory from retail store environments and atmospherics, customer experience management and event management to provide an in-depth academic analysis of the planning and implementation issues arising from the inherent ephemerality of pop-up activities to achieve the strategic objectives of retail brands. The authors provide an overview of the entire pop-up lifecycle using an organizational schema that is split into four sequential stages: strategic objectives, pre-pop-up, actual pop-up experience, and the post pop-up stage. The key decision areas and activities incorporated in each of these stages are also outlined.