Introduction To Mass Media

Author : Stanley J. Baran
Publisher :
ISBN 13 : 9780072827583
Total Pages : 529 pages
Book Rating : 4.80/5 ( download)

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Download or read book Introduction to Mass Communication written by Stanley J. Baran and published by . This book was released on 2004 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Requerimientos del sistema para el disco acompañante: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher).

Author : Richard Campbell
Publisher : Bedford Books
ISBN 13 : 9780312390709
Total Pages : 613 pages
Book Rating : 4.0X/5 ( download)

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Download or read book Media & Culture written by Richard Campbell and published by Bedford Books. This book was released on 2002 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

Author : Peyton Paxson
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501329960
Total Pages : 336 pages
Book Rating : 4.68/5 ( download)

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Download or read book Mass Communications and Media Studies written by Peyton Paxson and published by Bloomsbury Publishing USA. This book was released on 2018-05-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

Author : Joseph Turow
Publisher : Routledge
ISBN 13 : 1136864016
Total Pages : 1308 pages
Book Rating : 4.18/5 ( download)

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Download or read book Media Today written by Joseph Turow and published by Routledge. This book was released on 2011-09-22 with total page 1308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.

Author : M. H. Syed
Publisher :
ISBN 13 : 9788126124213
Total Pages : 304 pages
Book Rating : 4.10/5 ( download)

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Download or read book Introduction To Mass Media written by M. H. Syed and published by . This book was released on 2006-01-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Media Has Traversed A Long Journey From Crude Forms To The Modern Advanced Age. This Book Is Devised As An Introductory Text To The Mass Media.Some Crucial Issues Are Highlighted In Pros And Cons. The Main Topics Included Herein Are- Introduction; Media S Status In Society; Institutional Management; Aims And Objectives; Concepts Of News; Origin Of News; Evolution Of News; News Formation; News Display; Editing The News; And Job Of Editor; Etc.Certainly, This Book Will Prove Of Utmost Use To Academics And Professionals In The Field.

Author : George R. Rodman
Publisher : Addison-Wesley Longman
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.09/5 ( download)

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Download or read book Making Sense of Media written by George R. Rodman and published by Addison-Wesley Longman. This book was released on 2001 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic new book on introductory mass communication uses a unique narrative approach to help readers understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. Important topics such as new technology, globalization, diversity, convergence, and conglomeration are integrated throughout. For anyone interested in learning more about mass communication on an introductory level.

Author : Roger D. Wimmer
Publisher : Wadsworth Publishing Company
ISBN 13 : 9780534647186
Total Pages : 468 pages
Book Rating : 4.89/5 ( download)

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Download or read book Mass Media Research written by Roger D. Wimmer and published by Wadsworth Publishing Company. This book was released on 2006 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.

Author : Joseph Turow
Publisher : Taylor & Francis
ISBN 13 : 1136864024
Total Pages : 654 pages
Book Rating : 4.25/5 ( download)

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Download or read book Media Today written by Joseph Turow and published by Taylor & Francis. This book was released on 2011-09-22 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Todayputs students at the center of the profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes mean for the role of media in their lives. Media Today, Fourth Edition is built around four key concepts: A media systems approach allows students to understand the interconnected cultural, political, and economic forces that shape media they encounter every day. Unique insights into media trendsgive students an insider's perspective on how media industries are responding to changes from globalization to social networking. Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television. A media literacy goalencourages and builds critical skills to make students more informed and engaged citizens in our media-driven society. Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence. Additional learning resources including a new set of online video resources, interactive quizzes, study resources, and instructor guides are available on the free companion website at: www.routledge.com/textbooks/mediatoday4e.

Author : Jean Folkerts
Publisher :
ISBN 13 : 9780205294763
Total Pages : 36 pages
Book Rating : 4.66/5 ( download)

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Download or read book The Media in Your Life written by Jean Folkerts and published by . This book was released on 1998 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory college-level text examining the professional and cultural aspects of mass media within an economic framework. The text's 16 chapters address the history of mass communication; books, newspapers, magazines, the movies, radio, television, music, the recording industry, and computers; regulation; ethics; public relations; advertising; and current research on mass communication. Annotation copyrighted by Book News, Inc., Portland, OR.

Author : Edwin Emery
Publisher :
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.27/5 ( download)

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Download or read book Introduction to Mass Communications written by Edwin Emery and published by . This book was released on 1973 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: