Introducing Marketing Research

Author : John Burnett
Publisher : State University of New York Oer Services
ISBN 13 : 9781641760119
Total Pages : 294 pages
Book Rating : 4.17/5 ( download)

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Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.

Author : Matthew Harrison
Publisher :
ISBN 13 : 9781398695528
Total Pages : 402 pages
Book Rating : 4.21/5 ( download)

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Download or read book Market Research in Practice written by Matthew Harrison and published by . This book was released on 2021-02-03 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the fundamentals of market research with this essential resource for students, new researchers and marketers.

Author : Yvonne McGivern
Publisher : Pearson Higher Ed
ISBN 13 : 0273773151
Total Pages : 609 pages
Book Rating : 4.53/5 ( download)

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Download or read book The Practice of Market Research eBook written by Yvonne McGivern and published by Pearson Higher Ed. This book was released on 2013-05-20 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author’s depth of insight and experience of the real world of market research is evident throughout this book. The book offers: A well-rounded overview of market research Strong coverage of both qualitative and quantitative aspects of market research, including research design, sampling, qualitative data analysis and research ethics Valuable insight into the day-to-day tasks of a researcher Guidance and examples on everything from writing a proposal and creating a project timetable to preparing a report and giving a presentation This book is an ideal companion to any student’s market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry.

Author : Paul Baines
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.18/5 ( download)

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Download or read book Introducing Marketing Research written by Paul Baines and published by John Wiley & Sons. This book was released on 2002-05-22 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course, they do not focus on important qualitative issues such as depth interviews and focus groups - Baines and Chansarkar redress this imbalance. Written as an introduction to marketing research for students taking a one-semester module Introducing Market Research includes chapters on business to business marketing research and Internet marketing research. The authors adopt a practical focus and include numerous practical examples as well as coursework assignments.

Author : Robert E. Stevens
Publisher : Routledge
ISBN 13 : 0789024160
Total Pages : 444 pages
Book Rating : 4.69/5 ( download)

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Download or read book The Marketing Research Guide written by Robert E. Stevens and published by Routledge. This book was released on 2006 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include essential information about online sources of data and Internet surveys, as well as an advanced statistical analysis chapter. You'll find step-by-step instructions to take you through the complete marketing research process, plus worksheets, sample proposals, questionnaires, and a copy of a final report-all designed to clarify the "how," "when," and "why" of marketing research.

Author : Bonita Kolb
Publisher : SAGE
ISBN 13 : 1446243966
Total Pages : 314 pages
Book Rating : 4.61/5 ( download)

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Download or read book Marketing Research written by Bonita Kolb and published by SAGE. This book was released on 2008-04-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.

Author : Bonita Kolb
Publisher : SAGE
ISBN 13 : 1526422921
Total Pages : 405 pages
Book Rating : 4.27/5 ( download)

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Download or read book Marketing Research written by Bonita Kolb and published by SAGE. This book was released on 2017-10-23 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment. The book includes exercises and activities within the chapters that can be used in class. Along with a collection of new international case studies, including: Europe - Renault (France), Miele (Germany) & Online grocery markets in France and Germany. Africa - The Robben Island Museum in Cape Town, South Africa, Vergenoegd Wine Estate in South Africa, text message surveying in Kenya Australia - Campos Coffee Asia - Uber and social media usage in India; Cinemas and confectionary markets in China; Coffee culture in South Korea The book is complemented by chapter specific lecturer PowerPoint slides. Suitable reading for students who are new to marketing research.

Author : Mike Imms
Publisher : SAGE
ISBN 13 : 1848600798
Total Pages : 153 pages
Book Rating : 4.99/5 ( download)

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Download or read book An Introduction to Qualitative Market Research written by Mike Imms and published by SAGE. This book was released on 2002-07-18 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.

Author :
Publisher : Bookboon
ISBN 13 : 8776814114
Total Pages : 117 pages
Book Rating : 4.13/5 ( download)

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Download or read book Essentials of Marketing Research written by and published by Bookboon. This book was released on with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Joseph F. Hair
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.32/5 ( download)

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Download or read book Essentials of Marketing Research written by Joseph F. Hair and published by McGraw-Hill/Irwin. This book was released on 2007-07-02 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.