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Author : Elizabeth Caldwell Hirschman
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.22/5 ( download)
Download or read book Interpretive Consumer Research written by Elizabeth Caldwell Hirschman and published by . This book was released on 1989 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elizabeth C. Hirschman
Publisher : Assn for Consumer Research
ISBN 13 : 9780915552214
Total Pages : 209 pages
Book Rating : 4.13/5 ( download)
Download or read book Interpretive Consumer Research written by Elizabeth C. Hirschman and published by Assn for Consumer Research. This book was released on 1989-01-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Suzanne C. Beckmann
Publisher :
ISBN 13 : 9788716134912
Total Pages : 365 pages
Book Rating : 4.15/5 ( download)
Download or read book Interpretive Consumer Research written by Suzanne C. Beckmann and published by . This book was released on 2000 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researching the consumer has progressed far beyond the research for managerial implications and has become a major focus for the social sciences. In the field of marketing research, interpretive approaches to studying consumer behavior are playing an increasing role. This book presents the wide range of conceptual and empirical approaches that are required in studies of the consumer and consumption. As such, it is essential reading for students and researchers working in the fields of consumer behaviour and marketing, cultural and media studies, and sociology.
Author : Suzanne C. Beckmann
Publisher :
ISBN 13 : 9788763000017
Total Pages : 365 pages
Book Rating : 4.16/5 ( download)
Download or read book Interpretive Consumer Research written by Suzanne C. Beckmann and published by . This book was released on 2002 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the wide range of conceptual and empirical approaches that are required in studies of the consumer and consumption. The model of the consumer as an individual decision-maker is being replaced with a richer perspective that situates him/her in a social and cultural location where the collective influences are balanced against the subjectivity of the consumption act.
Author : Barbara Stern
Publisher : Routledge
ISBN 13 : 1134669879
Total Pages : 417 pages
Book Rating : 4.75/5 ( download)
Download or read book Representing Consumers written by Barbara Stern and published by Routledge. This book was released on 2003-09-02 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
Author : Chris Hackley
Publisher : Routledge
ISBN 13 : 1134491999
Total Pages : 377 pages
Book Rating : 4.95/5 ( download)
Download or read book Doing Research Projects in Marketing, Management and Consumer Research written by Chris Hackley and published by Routledge. This book was released on 2003-09-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: As interpretive research perspectives become increasingly influential in the social sciences, so it becomes increasingly important for experienced researchers to familiarize themselves with the philosophical perspectives, data gathering techniques and analytical methods derived from interpretive research. Examining these interpretive traditions, this informative book illustrates how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Topics covered include: choosing the topic gathering qualitative data for interpretation themes and concepts of interpretive research semiotics, marketing and consumer research. In offering practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a valuable practical guide. Suitable both for first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.
Download or read book Challenges and Opportunities of Multiplicity in Interpretive Consumer Research written by and published by . This book was released on 2007 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barbara Stern
Publisher : Routledge
ISBN 13 : 1134669860
Total Pages : 420 pages
Book Rating : 4.68/5 ( download)
Download or read book Representing Consumers written by Barbara Stern and published by Routledge. This book was released on 2003-09-02 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.
Author : Chris Hackley
Publisher : Routledge
ISBN 13 : 0429822790
Total Pages : 228 pages
Book Rating : 4.97/5 ( download)
Download or read book Qualitative Research in Marketing and Management written by Chris Hackley and published by Routledge. This book was released on 2019-12-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.
Author : Morris Holbrook
Publisher : Routledge
ISBN 13 : 1134652852
Total Pages : 228 pages
Book Rating : 4.53/5 ( download)
Download or read book Consumer Value written by Morris Holbrook and published by Routledge. This book was released on 2002-03-11 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
