International Marketing Strategy And Export Performance

Author : Shaoming Zou
Publisher : Business Expert Press
ISBN 13 : 9781606490099
Total Pages : 150 pages
Book Rating : 4.95/5 ( download)

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Download or read book Export Marketing Strategy written by Shaoming Zou and published by Business Expert Press. This book was released on 2009-05-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Author : Saad Dubayyan Alshammari
Publisher :
ISBN 13 : 9788175418226
Total Pages : 146 pages
Book Rating : 4.22/5 ( download)

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Download or read book International Marketing Strategy and Export Performance written by Saad Dubayyan Alshammari and published by . This book was released on 2015 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Frank Bradley
Publisher :
ISBN 13 : 9780133178920
Total Pages : 584 pages
Book Rating : 4.27/5 ( download)

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Download or read book International Marketing Strategy written by Frank Bradley and published by . This book was released on 1991 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: International marketing strategies are examined, from an analysis of political, social, business and competitive environments, to the the development of strategies to enter international markets. The author assesses how to select international markets, customers and how to develop products. He explains how to develop marketing programmes for businesses in consumer products, industrial products and service industries. The book incorporates teaching and learning aids, case studies, end-of-chapter discussion questions and references.

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1785602322
Total Pages : 304 pages
Book Rating : 4.20/5 ( download)

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Download or read book International Marketing in the Fast Changing World written by and published by Emerald Group Publishing. This book was released on 2015-11-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.

Author : Colin Gilligan
Publisher : Routledge
ISBN 13 : 1135133867
Total Pages : 330 pages
Book Rating : 4.63/5 ( download)

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Download or read book International Marketing (RLE International Business) written by Colin Gilligan and published by Routledge. This book was released on 2013-01-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

Author : John Shaw
Publisher : Routledge
ISBN 13 : 1134386370
Total Pages : 619 pages
Book Rating : 4.76/5 ( download)

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Download or read book International Marketing written by John Shaw and published by Routledge. This book was released on 2008-01-28 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.

Author : S. Tamer Cavusgil
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.68/5 ( download)

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Download or read book International Marketing written by S. Tamer Cavusgil and published by . This book was released on 1992 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher : Cambria Press
ISBN 13 : 1621969363
Total Pages : 275 pages
Book Rating : 4.65/5 ( download)

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Download or read book E-commerce and Export Performance written by and published by Cambria Press. This book was released on with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Colin Gilligan
Publisher : Routledge
ISBN 13 : 0415641136
Total Pages : 330 pages
Book Rating : 4.35/5 ( download)

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Download or read book International Marketing written by Colin Gilligan and published by Routledge. This book was released on 2012-11-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

Author : Shaoming Zou
Publisher : Emerald Group Publishing
ISBN 13 : 1784414476
Total Pages : 344 pages
Book Rating : 4.74/5 ( download)

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Download or read book Entrepreneurship in International Marketing written by Shaoming Zou and published by Emerald Group Publishing. This book was released on 2015-02-04 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.