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Author :
Publisher : ASTM International
ISBN 13 :
Total Pages : 181 pages
Book Rating : 4./5 ( download)
Download or read book International Consumer Product Testing Across Cultures and Countries written by and published by ASTM International. This book was released on with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Muntilde Alejandra
Publisher :
ISBN 13 : 9780803142640
Total Pages : 172 pages
Book Rating : 4.41/5 ( download)
Download or read book International Consumer Product Testing Across Cultures and Countries written by Muntilde Alejandra and published by . This book was released on 2007-01-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bharat S. Thakkar
Publisher : Springer Nature
ISBN 13 : 3030602966
Total Pages : 280 pages
Book Rating : 4.63/5 ( download)
Download or read book Culture in Global Businesses written by Bharat S. Thakkar and published by Springer Nature. This book was released on 2020-12-21 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers research geared toward understanding culture and its influence on the success of global businesses. Divided into two parts that look at the leveraging culture cultural diversity from an organizational as well as national perspective, the chapters investigate the effects of technology on culture, the role of leadership in corporate culture, and communicating and managing change across cultures. The book emphasizes that embracing cultural and subcultural differences alongside instilling organizational culture are the keys to successful modern business. With contributions from authors from academic as well as professional backgrounds, this book will serve as a valuable resource to researchers interested in cultural studies generally as well as those studying the importance of culture to managing modern organizations.
Author : Shane T. McDonald
Publisher : John Wiley & Sons
ISBN 13 : 1118951638
Total Pages : 312 pages
Book Rating : 4.37/5 ( download)
Download or read book Chemesthesis written by Shane T. McDonald and published by John Wiley & Sons. This book was released on 2016-01-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chemesthesis are the chemically initiated sensations that occur via the touch system. Examples in the mouth include the burn of capsaicinoids in chilies, the cooling of menthol in peppermint, and the tingle of carbonation. It is physiologically distinct from taste and smell, but is increasingly understood to be just as important as these senses for their contribution to flavor, especially with the sustained growth in interest in spicy foods from around the world. Chemesthesis: Chemical Touch in Food and Eating surveys the modern body of work on chemesthesis, with a variety of contributors who are well known for their expertise on the topic. After a forward by John Prescott and an introduction by Barry Green (who originally coined the term chemesthesis 25 years ago), the book moves on to survey chemesthetic spices and address the psychology and physiology of chemesthesis; practical sensory and instrumental analysis; the interaction of chemesthesis with other chemical senses; health ramifications; and the application of chemesthesis in food. The major types of chemesthesis, including pungency/burning, cooling, tingling, nasal irritation, and numbing, are each covered in their own chapter. The book concludes with a look to the future. This is the first comprehensive book on chemesthesis since 1990, when Barry Green and his colleagues edited a volume on the perception of chemical irritants, including those in food. This new book is intended to be a vital resource for anyone interested in the sensory impact of the food we eat, including food scientists, sensory professionals, analytical chemists, physiologists, culinary scientists, and others.
Author : Gaston Ares
Publisher : Woodhead Publishing
ISBN 13 : 0081017448
Total Pages : 478 pages
Book Rating : 4.49/5 ( download)
Download or read book Methods in Consumer Research, Volume 2 written by Gaston Ares and published by Woodhead Publishing. This book was released on 2018-01-02 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents comprehensive coverage of new and emerging techniques in consumer science Provides examples of successful application of the methodologies presented throughout Identifies how to design research for special populations, including children, the elderly and low-income consumers Discusses sensitivity to cross-cultural populations and emerging markets Includes research design for food, cosmetic and household products Highlights both psychological and physiological consumer measurements
Author : Howard R. Moskowitz
Publisher : John Wiley & Sons
ISBN 13 : 0470384905
Total Pages : 491 pages
Book Rating : 4.09/5 ( download)
Download or read book Viewpoints and Controversies in Sensory Science and Consumer Product Testing written by Howard R. Moskowitz and published by John Wiley & Sons. This book was released on 2008-02-28 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.
Author : Geoffrey Campbell-Platt
Publisher : John Wiley & Sons
ISBN 13 : 1118846230
Total Pages : 576 pages
Book Rating : 4.30/5 ( download)
Download or read book Food Science and Technology written by Geoffrey Campbell-Platt and published by John Wiley & Sons. This book was released on 2017-09-26 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food Science and Technology, Second Edition is a comprehensive text and reference book designed to cover all the essential elements of food science and technology, including all core aspects of major food science and technology degree programs being taught worldwide. The book is supported by the International Union of Food Science and Technology and comprises 21 chapters, carefully written in a user-friendly style by 30 eminent industry experts, teachers, and researchers from across the world. All authors are recognized experts in their respective fields, and together represent some of the world’s leading universities and international food science and technology organizations. All chapters in this second edition have been fully revised and updated to include all-new examples and pedagogical features (including discussion questions, seminar tasks, web links, and glossary terms). The book is designed with more color to help enhance the content on each page and includes more photos and illustrations to bring the topics to life. Coverage of all the core modules of food science and technology degree programs internationally Crucial information for professionals in the food industry worldwide Chapters written by subject experts, all of whom are internationally respected in their fields A must-have textbook for libraries in universities, food science and technology research institutes, and food companies globally Additional interactive resources on the book's companion website, including multiple choice questions, web links, further reading, and exercises Food Science and Technology, 2nd Edition is an indispensable guide for food science and technology degree programs at the undergraduate and postgraduate level and for university libraries and food research facilities.
Author : American Society for Testing and Materials
Publisher :
ISBN 13 :
Total Pages : 888 pages
Book Rating : 4.19/5 ( download)
Download or read book ASTM Standardization News written by American Society for Testing and Materials and published by . This book was released on 2007 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : John Wiley & Sons
ISBN 13 : 1405161787
Total Pages : 1775 pages
Book Rating : 4.87/5 ( download)
Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Author : Howard R. Moskowitz
Publisher : CRC Press
ISBN 13 : 9780824793678
Total Pages : 516 pages
Book Rating : 4.76/5 ( download)
Download or read book Consumer Testing and Evaluation of Personal Care Products written by Howard R. Moskowitz and published by CRC Press. This book was released on 1995-09-13 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.
