Author : John Philip Jones
Publisher : SAGE
ISBN 13 : 0761912452
Total Pages : 423 pages
Book Rating : 4.53/5 ( download)
Book Synopsis International Advertising by : John Philip Jones
Download or read book International Advertising written by John Philip Jones and published by SAGE. This book was released on 2000 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook of the theory and practice of international advertising linked to overall trends in business globalization.